Xinhua news agency

The Market Supervision Bureau of Yushui District, Xinyu City, Jiangxi Province carried out special supervision and inspection on the quality and safety of cosmetics. Photo by Liao Haijin/Bright Picture

　　[Talking about health]

　　Love of beauty is nature, and health and safety are the premise. Recently, the basic laws and regulations of China’s cosmetics industry have ushered in major changes in the past 30 years — — The Regulations on Cosmetic Supervision and Management was officially issued by the State Council, and the Regulations on Cosmetic Hygiene Supervision, which has been implemented for 30 years, withdrew from the historical stage.

　　In November 1989, China issued the Regulations on Hygienic Supervision of Cosmetics, which came into effect on January 1, 1990. Over the past 30 years, China has developed into the second largest cosmetics market in the world, with more than 5,200 cosmetics manufacturers. However, the rapid development has also brought some problems, such as illegal addition of banned substances, fake and inferior products, and safety of raw materials, which have hidden health concerns under the beautiful appearance. What changes will the new regulations, which will come into effect on January 1, 2021, bring to the cosmetics industry? How to make our beautiful career healthier? The public is full of expectations.

　　As a chemical industrial product that directly acts on human body, cosmetics bring us beauty, and at the same time, health and safety must be guaranteed. Only when you have health can you talk about beauty. However, some unhealthy phenomena in China’s cosmetics industry have brought hidden dangers to the health of beauty lovers — —

　　Illegal addition of prohibited substances that may be harmful to health, unauthorized preparation of cosmetics by beauty salons, fake and inferior products counterfeit well-known brand products, false publicity and even claims of medical functions, and emphasis on packaging and publicity rather than technological innovation … …

　　We want to be beautiful and healthy and safe. A few days ago, the "Regulations on the Supervision and Administration of Cosmetics", which received much attention, was officially promulgated. This also means that the "Regulations on Hygienic Supervision of Cosmetics", which has been implemented for 30 years, will end its historical mission. The new regulations not only adapt to the new situation, but also solve old problems. Among them, there are many highlights worthy of attention.

　　Highlight 1: Intensify the crackdown on "grey areas", and illegally adding prohibited substances can be fined up to 30 times the value of the goods.

　　In recent years, with the rapid development of China’s cosmetics industry, illegal addition and other illegal phenomena are more prominent. In the first half of this year, National Medical Products Administration issued a number of notices about problematic cosmetics. Most of these notified cosmetics are counterfeit or detected prohibited substances. According to media reports, some inferior cosmetics counterfeit well-known brands, or improve short-term effects by adding banned substances such as hormones, which have become "hidden rules" and "gray areas" of the industry.

　　In 2018, Taizhou City, Jiangsu Province investigated and dealt with a case of illegal addition of prohibited ingredients to extra-large cosmetics. Illegal people buy cosmetics raw materials with illegal banned ingredients from multiple channels, or add a large number of banned ingredients such as betamethasone, mercuric chloride, metronidazole and chloramphenicol to facial masks, whitening and acne-removing cosmetics, and sell them to thousands of beauty salons, cosmetics stores and tens of thousands of consumers in more than 20 provinces across the country through semi-finished products, branded products and finished products. Local regulators said that the case profoundly exposed the long-standing "hidden rules" of the cosmetics industry.

　　Compared with the old regulations 30 years ago, the new regulations have intensified the crackdown on various illegal acts and enhanced the deterrent power of the law. Yang Zhanxin, deputy director of the Comprehensive Planning Department of Hebei Provincial Market Supervision Administration, noticed that there are 18 articles on punishment for illegal acts in the new regulations, which is twice as many as the old regulations; The content of the law is also more detailed, covering all kinds of illegal situations.

　　"The new regulations combine the law enforcement practice in the past 30 years and the outstanding problems in the current cosmetics market. Anyone who sets prohibitive provisions and compulsory provisions for producers and operators has set legal responsibilities in the legal responsibility part." Yang Zhanxin pointed out.

　　The new regulations comprehensively use punishment measures such as confiscation, fine, order to stop production and business, revocation of licenses, and market and industry bans to crack down on illegal activities. Take fines as an example. In the past, the base of fines was "illegal income", but now it is adjusted to "value of goods", and the amount of fines has been greatly increased. For example, in the case of illegal activities such as engaging in cosmetics production without permission, from the old regulations, "a fine of 3 to 5 times the illegal income can be imposed" to "a fine of more than 15 times and less than 30 times the value of the goods".

　　Moreover, the provisions on "punishing people" for illegal acts have been added. The legal representative or principal responsible person, the directly responsible person in charge and other directly responsible personnel of a serious illegal unit shall not only be fined, but also be prohibited from engaging in cosmetics production and business activities for life.

　　For example, in cracking down on counterfeiting and illegal addition, the new regulations make a series of new provisions: cosmetics producers and operators are required to establish and implement a record system for incoming goods to ensure the traceability of products; For illegal acts such as illegally adding substances that may endanger human health, a maximum fine of 30 times the value of the goods can be imposed, and even cosmetics production and business activities can be banned for life. The new regulations also provide clear penalties for behaviors such as making cosmetics and changing the use period of cosmetics without authorization by beauty salons and hotels that were not clearly defined in the old regulations.

　　In addition, the new regulations also emphasize that the regulatory authorities can take emergency control measures to order the suspension of production and operation and issue safety warning information for cosmetics that cause human injury or have evidence that may endanger human health.

　　"This gives the so-called ‘ Grey zone ’ It sounded the alarm. " Professor Dong Yinmao of Beijing Technology and Business University said in an interview with the media.

　　Highlight 2: "Let good steel be used on the blade" to ensure the safety of cosmetic raw materials more scientifically.

　　According to the new regulations, cosmetics refer to daily chemical industrial products that are applied to human surfaces such as skin, hair, nails and lips by rubbing, spraying or other similar methods for cleaning, protecting, beautifying and modifying. As a chemical industrial product directly acting on human body, safety is the bottom line of cosmetics. In addition to illegally adding prohibited substances, if there are problems with the raw materials of cosmetics themselves, it will also bring hidden dangers to the health and safety of consumers. Safety of raw materials is an important prerequisite for the safety of cosmetics.

　　"Generally speaking, cosmetics are a mixture made of a variety of raw materials according to the formula ratio, and most of this preparation is a physical mixing process, and few chemical reactions are involved. Therefore, the safety and function of raw materials directly affect the safety and performance of finished cosmetics. " Xu Liang, member of National Medical Products Administration Cosmetic Standards Expert Committee, explained.

　　Compared with the old regulations, an important change in the new regulations is to emphasize risk management, that is, to implement different levels of classified management according to the level of security risks. Preservatives, sunscreens, colorants, hair dyes, freckle-removing and whitening agents and other high-risk new raw materials must be registered with the drug supervision and administration department of the State Council before they can be used. Other new raw materials only need to be put on record.

　　Moreover, there is also a "safety assessment period" for new raw materials — — Within 3 years after the new raw materials for cosmetics are put into use, the registrant and the record holder of the new raw materials shall report the use and safety of the new raw materials to the drug supervision and administration department of the State Council every year. If there are security problems, the registration will be cancelled or the record will be cancelled. No safety problems occurred after the expiration of 3 years, and it was included in the list of used cosmetic raw materials formulated by the drug supervision and administration department of the State Council.

　　The new regulations also stipulate that, according to the development of scientific research, if there is a change in understanding of the safety of cosmetics and cosmetic raw materials, or there is evidence that cosmetics and cosmetic raw materials may be defective, the regulatory authorities may order the registrants and filers of cosmetics or new cosmetic raw materials to carry out safety re-evaluation or directly organize safety re-evaluation. Re-evaluation results show that cosmetics or cosmetic raw materials can not guarantee safety, the registration or filing shall be cancelled, and the regulatory authorities shall include them in the list of raw materials prohibited from being used in cosmetics production and announce them to the public.

　　It is worth noting that the new regulations require the establishment of a cosmetic risk monitoring and evaluation system to monitor and evaluate the risk factors affecting the quality and safety of cosmetics. Song Hualin, a professor at Nankai University Law School, believes that through risk monitoring and evaluation, judging the risks contained in cosmetic raw materials, products, production and operation processes and labels, we can have an overall grasp of the safety situation of cosmetics and understand the main problems existing in the safety and quality of cosmetics.

　　Knowing where there are problems can better carry out targeted supervision. The new regulations point out that risk monitoring provides a scientific basis for formulating risk control measures and standards for cosmetic quality and safety and carrying out cosmetic sampling inspection. Moreover, the national cosmetic safety risk monitoring plan is implemented, and the varieties, projects and regions to be monitored are clearly defined. Song Hualin believes that this can "let good steel be used in the cutting edge" and allocate risk supervision resources more scientifically and reasonably.

　　Highlight 3: Encourage the technical innovation of cosmetics, and give the products with new functions a broad space for development.

　　In fact, classified management is not only conducive to safety supervision, but also conducive to the innovation of cosmetic technology.

　　The domestic cosmetics industry has been criticized for its lack of technological innovation in product efficacy. Without innovation, we can only make a fuss about packaging such as advertising. In Xu Liang’s view, many cosmetics companies don’t work hard on technology, but attract consumers by "arranging stories".

　　Xu Liang analyzed that according to the composition characteristics of cosmetics, the innovation of cosmetics mainly depends on the innovation of raw materials, especially the development and innovation of functional raw materials and raw materials that contribute to the improvement of cosmetic dosage forms. However, in the old regulations, new cosmetic raw materials were registered and managed as a whole, and the evaluation scale was not refined in combination with the characteristics of cosmetic raw materials. Enterprises declared a new raw material, "even if it is only a polymer with no skin penetration ability or edible common vegetable oil, it often needs to supplement the information many times, resulting in the average time for the declaration of new raw materials being several years".

　　"On the one hand, the enthusiasm of enterprises to declare new raw materials is affected. On the other hand, new raw materials that have been proved to have good performance and are widely used in the world cannot be used in Chinese cosmetics, which has also increased the gap between Chinese cosmetics and foreign companies in technology and innovation to some extent." He said that the cosmetics update cycle is fast, which requires enterprises to continuously introduce new products to the market.

　　According to the new regulations, ordinary new raw materials for cosmetics are put on record, which simplifies the use procedure. Dong Yinmao believes that the new regulations have changed the long-standing difficulty in approving new raw materials. The establishment of the new raw material filing mode has opened up a brand-new mode for enterprises to innovate and develop new raw materials, and given a broad space for innovation and development of products with new functions.

　　The new regulations encourage the innovation of cosmetics enterprises not only in the management of new raw materials, but also clearly put forward that the state encourages and supports the research and innovation of cosmetics; Encourage and support the use of modern technology, combined with China’s traditional advantageous projects and characteristic plant resources to research and develop cosmetics.

　　Xu Liang believes that this is good for the healthy development of the whole industry, because "one has no technical strength and only passed ‘ Arrange a story ’ Companies that attract consumers will not do it for a long time. " Dong Yinmao also believes that the new regulations "make enterprises committed to the research of cosmetic raw materials, production technology and product innovation see hope".

　　Highlight 4: Cosmetic efficacy claims must have scientific basis and accept social supervision.

　　Innovation is not enough, and propaganda is coming together. It is not uncommon to make false and exaggerated propaganda on the efficacy of cosmetics and mislead consumers. Some cosmetic practitioners even have the idea of drugs, promoting cosmetics as magical products with medical effects.

　　According to media reports, in January this year, on the train from Rizhao, Shandong Province to Jinan, someone sold a cosmetic called "Baicao Cream" as a medicine to passengers. The salesman claimed that the product can relax muscles and promote blood circulation, relieve pain, and also treat skin diseases, mosquito bites and other symptoms, describing this cosmetic as magical.

　　A few years ago, the concept of "cosmeceuticals" was very popular in China. Cosmetics are next to drugs, as if the efficacy of the products is more guaranteed. However, in January 2019, National Medical Products Administration clearly pointed out that it is illegal to claim the concepts of "cosmeceuticals" such as "cosmeceuticals" and "medical skin care products" for products registered or filed in the name of cosmetics.

　　The new regulations issued this time further clarify the false propaganda behaviors such as claiming medical functions. The new regulations clearly point out that cosmetics labels and advertisements must not express or imply that products have medical functions, and must not contain false or misleading contents.

　　Moreover, the new regulations stipulate that the efficacy claims of cosmetics should have sufficient scientific basis, and the literature and research data on which the efficacy claims are based should be published and accepted by the society. In other words, whether cosmetics are effective and why they are effective must rely on science.

　　 (Reporter Chen Haibo)

CCTV News:The State Council Office held a policy briefing yesterday (April 21), and the relevant person in charge of the Ministry of Finance introduced the interest-free and principal deferred repayment policies of the national student loan in 2023.

This year, the number of college graduates is expected to reach 11.58 million, an increase of 820,000 over the previous year. In order to further reduce the burden of college graduates with financial difficulties in their families, the relevant person in charge of the Ministry of Finance said that it has decided to continue to implement the national policy of interest-free student loans and deferred repayment of principal.

Irving Han, Assistant Minister of Finance:Students who graduated from this year and previous years will continue to be exempted from the national student loan interest that should be repaid this year, and the principal part can be postponed for another year, with no penalty interest and compound interest.

　　　　　　 The data shows that since its implementation in 1999, China has issued more than 400 billion yuan of student loans, which have helped more than 20 million students with financial difficulties. In recent years, the Ministry of Finance, together with the Ministry of Education, the People’s Bank of China and China Banking and Insurance Regulatory Commission, has continuously adjusted the national student loan policy: in 2020, the term of student loan was extended and the interest rate of student loan was reduced; In 2021, the maximum loan amount of national student loans was raised to better meet the student loan demand; In 2022, the national student loan interest for college graduates with financial difficulties will be exempted in stages and the repayment of the principal will be allowed to be postponed.

Ministry of Finance: This year’s policy is expected to benefit about 4 million college graduates.

At the briefing, the relevant person in charge of the Ministry of Finance said that the continuation of the national student loan interest-free and principal deferred repayment policy this year is expected to benefit about 4 million college graduates.

Owen Han said that in 2022, the state introduced the policy of interest-free student loans and deferred repayment of principal in order to help graduates with financial difficulties ease the employment pressure. Since the implementation of the policy, a total of 1.95 billion yuan of loan interest has been exempted, benefiting 3.79 million people; College graduates independently applied for deferred repayment of principal totaling 590 million yuan, benefiting 100,000 people.

Irving Han, Assistant Minister of Finance:This year, it is estimated that the loan interest will be exempted by 2.325 billion yuan, and the amount of principal that can be applied for deferred repayment is about 5.5 billion yuan, benefiting about 4 million college graduates.

Since 2020, the national student loan policy has been adjusted and improved for four consecutive years. At present, according to the different places where students apply, national student loans are divided into two types: campus national student loans and student-origin credit student loans. Full-time college students and graduate students can choose according to their own actual situation; Not only that, but the loan amount is also increasing.

　　　　　　 Huang Jiayu, Director of the Department of Science, Education and Culture of the Ministry of Finance:At present, the maximum loan for each junior college student is 12,000 yuan per year, and the maximum loan for each graduate student is 16,000 yuan per year, both of which have been greatly improved. The loan is used to pay the tuition and accommodation fees of students during their school days, and the excess can be used to make up for the daily living expenses of students.

Ministry of Education: I need to apply for the deferred repayment of the principal of the national student loan.

Then, which loan students can enjoy the national student loan interest-free and principal deferred repayment policy in 2023? Do loan students need to take the initiative to apply? Yesterday (April 21), at the briefing of the State Council’s policy, the relevant person in charge of the Ministry of Education introduced the relevant situation.

According to the regulations, the object of interest exemption and deferred repayment of principal this time refers to the loan students who graduated in 2023 and previous years and should repay the principal or interest in 2023. Exempted interest refers to the national student loan interest that the loan student should pay personally in 2023, including the penalty interest generated by overdue loans in previous years in 2023. The principal that can be applied for deferred repayment refers to the principal of the national student loan that the loan student should repay in 2023.

　　　　　　 Guo Peng, Director of Finance Department of Ministry of Education:Regarding the implementation mode, this time, interest is exempted, and students do not need to apply for loans, which are directly handled by the undertaking bank. For loan students who are in the principal repayment period, if they need to postpone the repayment of principal, I can apply and go through the relevant procedures according to the requirements of the undertaking bank; If I fail to submit the application, I will repay the loan principal according to the original contract by default. Students who need loans are also reminded to pay attention to the relevant notices and announcements in time to avoid missing them.

National student loan policy can be consulted by telephone.

How can the loan students enjoy the policy dividend as soon as possible? The relevant person in charge pointed out that for the national student loan policy and specific business handling issues, the loan students can call the consultation hotline set up by the National Student Financial Assistance Management Center and relevant undertaking banks. The telephone number of the National Student Financial Assistance Management Center is 010— 66097980、66096590。

　　[Aika Auto Domestic New Car Original]

　　Recently, it was learned that the new generation of Mercedes-Benz S-Class will be put on sale on January 29th. As the flagship car of Mercedes-Benz, the change of the new generation of Mercedes-Benz S-Class is all-round, the appearance adopts the latest design language, and the overall shape is more rounded and dynamic. The interior also adopts a brand-new design, and the continuous screen design disappears. Instead, it is a 12.8-inch OLED high-definition touch control panel and a 12.3-inch full LCD instrument. In addition, the configuration upgrade is more worthy of attention. Whether it is the brand-new MBUX infotainment system, the HUD head-up display function with AR reality enhancement function, or even the front rear airbag equipped for the first time, it will lead a new round of high-tech trend.

　　The appearance adopts a new design language, and the shape is more rounded and exquisite.

　　In terms of appearance, the new generation of Mercedes-Benz S-Class adopts the latest family design language, equipped with a more rounded front net, and the internal grille is designed with three banners. The headlights on both sides are more flat and dynamic, and the eagle hook LED strip is added inside the headlights, which makes the front face more recognizable. In addition, it can be seen that the sensor is added to the front grille area of the new car, which further confirms that the new generation of Mercedes-Benz S-Class will be equipped with L3 automatic driving assistance system.

　　Viewed from the side, the new generation of Mercedes-Benz S-Class body is more slender. According to official data, its length, width and height are 5280/2109/1503(mm) and the wheelbase is 3216 mm. In addition, the new generation of Mercedes-Benz S-Class adopts a relatively straight line design and is equipped with a hidden door handle. Thanks to this design, the drag coefficient of the new generation of Mercedes-Benz S-Class is only 0.22. On the tail, the biggest highlight of the new generation Mercedes-Benz S-Class is the triangular taillights with sharper shape, and the taillights on both sides are connected by a thick chrome trim, which improves the overall feeling and exquisiteness of the tail. In addition, the new generation of Mercedes-Benz S-Class adopts a two-way exhaust layout.

　

　　The interior adopts a brand-new design, luxurious feeling and upgraded configuration, which brings many surprises.

　　In terms of interior, the change of the new generation Mercedes-Benz S-Class can be described as huge. The large-area decorative board of the center console originates from the yacht deck and runs through the whole interior space. The material is made of perforated walnut, which contrasts with the high-grade aluminum ornaments customized according to the outline of the car, making the car full of luxury texture.

　　In addition, the new generation of Mercedes-Benz S-Class has cancelled the familiar multi-screen design. The central control area is equipped with a 12.8-inch OLED high-definition touch screen, which integrates a brand-new MBUX infotainment system, and has OTA upgrade and intelligent interconnection functions. At the same time, the new generation of Mercedes-Benz S-Class is also equipped with a brand-new 12.3-inch full LCD instrument (supporting naked-eye 3D and multi-theme mode switching) and a three-spoke multi-function steering wheel, and the air conditioning outlet also adopts the latest design.

　　The new MBUX infotainment system equipped with the new generation of Mercedes-Benz S-Class is similar to the operating system of our common tablet computer, which can meet the needs of many people operating at the same time, thus realizing the different use needs of front and rear passengers. In terms of human-computer interaction, the new MBUX infotainment system can accurately and clearly feedback the driver’s instructions; In the aspect of internet entertainment, passengers in different locations can perform some train operations independently, and they can also learn different vehicle information.

　　The new generation of Mercedes-Benz S-Class is equipped with active ambient lighting, which is integrated into the function of "relaxing the mind", which can create suitable indoor ambient lighting after the driver sends out voice instructions or presses buttons, and visually help the driver refresh or relax. The active ambient light is also integrated into the driver assistance system, which makes driving easier and safer with a more enhanced visual warning function.

　　The new generation Mercedes-Benz S-Class is equipped with 4D Berlin Sound, including 30 speakers and 8 vibrators, among which the vibrators are located at the backrest of the seats, and the rhythmic intensity of each seat can be adjusted independently. In addition, the new generation of Mercedes-Benz S-Class "Heart-refreshing Air Control Function" is equipped with a powerful air filtration system, which can remove dust, pollen and odor more effectively, and with the in-vehicle air conditioning component with negative ion generator and active fragrance system, passengers can enjoy pure breathing in the car.

　　Improvement of seat comfort and intelligence

　　The new generation of Mercedes-Benz S-Class front seat backs are equipped with display screens to provide entertainment functions for rear passengers, and the front and rear display screens of new cars also support interconnection functions. In addition, the new generation of Mercedes-Benz S-class seats have been completely designed, with smoother and more three-dimensional shapes, and unique diamond rhombus and other different seat lines. The new generation of Mercedes-Benz S-Class is also equipped with the function of "seat dynamics", which can help improve the sitting posture and relieve the spine pressure of the driver and passenger by actively and finely adjusting the inclination of the seat cushion and backrest. Not only that, the function of "mind-reading and waking up" has been further upgraded. Through the "mind-reading voice assistant", you only need to say "I am very tired" and other requirements, and the related modes will be triggered automatically; At the same time, customers can freely adjust and choose the working order of each function in a single mode, and even share and recommend their own mode with other passengers.

　　In addition, after entering the car, you can also use the seat and steering wheel automatic adjustment function (ADAPT function), just input the height in the MBUX intelligent human-computer interaction system, or tell the height to the "mind-reading voice assistant". This function will calculate the optimal driving position according to the input height, and adjust the driver’s seat, steering wheel and rearview mirrors on both sides accordingly to bring the most scientific and safe riding position for the driver. The new generation of Mercedes-Benz S-Class also uses sound-absorbing foam for specific profile shells to further reduce noise and vibration interference.

　　Safety configuration highlights are mostly equipped with rear front airbags for the first time.

　　A new generation of Mercedes-Benz S-Class is equipped with a rear frontal airbag for the first time, which adopts a cylindrical tubular frame filled with compressed gas, and its deployment structure is an airfoil. When the airbag is ejected, the rear airbag quickly unfolds between the two wings, and its shape is very similar to that of a tent. However, the tubular structure with smaller volume can quickly take out and unfold the airbag with larger area, and complete it with less force, so as to avoid the secondary injury of the ejected airbag to passengers.

　　In addition, the new generation of Mercedes-Benz S-Class is also equipped with a central airbag, which is integrated into the driver’s seat backrest. In case of serious side impact, the central airbag will pop out between the driver’s seat and the co-pilot seat, reducing the risk of head contact collision. At the same time, the rear row of the new generation Mercedes-Benz S-Class is also equipped with inflatable seat belts.

　　In addition to the front airbags in the rear row, the new generation Mercedes-Benz S-Class is also equipped with a rear wheel active steering system (up to 10 degrees), an intelligent magic body control system (pre-responding to different driving situations with the help of five multi-core processors, more than 20 sensors and stereo cameras), a new generation of driver assistance components (including a 360 panoramic camera and an intelligent parking system), and a preventive side collision protection function (raising the body when a side impact is detected). At the same time, the new generation Mercedes-Benz S-Class is also equipped with HUD head-up display function integrated with AR reality enhancement function. This function not only provides common navigation information and driving information, but also adds dynamic arrow indication function, which can realize more intuitive and safe navigation information in combination with road conditions.

　　A variety of power options plug-in hybrid system has a pure battery life of about 100km.

　　In terms of conventional power, the S 500 and S 580 models of the new generation of Mercedes-Benz S-Class will be equipped with a 3.0T inline six-cylinder turbocharged engine and a 4.0T turbocharged V8 engine, both of which are matched with the EQ Boost light mixing system. The maximum power of the motor is 16kW(22 HP), and the combined maximum power of the overall power system is 320kW(435 HP) and 370kW(503 HP) respectively. The hybrid top model S 580 e is equipped with a 3.0T inline six-cylinder turbocharged engine, a motor with a maximum power of 104kW(142 HP) and a battery of 28kWh. The pure electric cruising range can reach about 97km. Of course, the Maibakh version of the new Mercedes-Benz S-Class will still be equipped with the V12 engine.

　　Editor’s comment:As the flagship car of Mercedes-Benz, every change of Mercedes-Benz S-Class can be regarded as a signal to lead the upgrade and evolution of Mercedes-Benz’s cars. From this point of view, the upgrade and change of the new generation of Mercedes-Benz S-Class can be said to be all-round, and the more rounded appearance brings us another visual experience. Cancelling the continuous screen design may be the main direction of Mercedes-Benz’s future interior design. Of course, as a flagship car, the configuration upgrade of the new generation of Mercedes-Benz S-Class deserves more attention. The brand-new MBUX infotainment system is more intelligent and powerful, and the smarter and more comfortable seats further enhance the driving comfort of the new generation of Mercedes-Benz S-Class. The upgrade of safety configuration is extremely careful. Whether it is the HUD head-up display function integrated with AR reality enhancement function or the rear front airbag added for the first time, Mercedes-Benz attaches importance to the safety of drivers and passengers. In terms of power, the new generation of Mercedes-Benz S-class plug-in hybrid system is very attractive, which is likely to become another growth point of its sales.

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Everything is long and people’s livelihood is the foundation.

The people want something, and I want something.

Chengdu release is online.

City message board, echo wall of people’s voice

Key words of people’s livelihood survey and convenience

Four service channels

Solve the problem of the masses’ urgent difficulties and worries with heart and affection.

recent days

A citizen friend left a message to ask questions.

How to apply for employment difficulties?

One-time business start-up subsidy?

Will the scores of the senior high school entrance examination be ranked by segments?

What conditions do active servicemen need to meet when buying a house?

When can the construction of Naner Road and Nansan Road be transformed?

When does the street lamp on Baixin Road light up?

……

These questions you care about

The latest reply is coming.

Q

How do people with employment difficulties apply for one-time business start-up subsidies?

@ 中中中中中中: The subsidy object of one-time entrepreneurship subsidy is for the first time to establish small and micro enterprises or engage in self-employment, and the established enterprises or individual industrial and commercial households have been operating normally for more than one year since the date of industrial and commercial registration, and they have left school for two years. College graduates, people with employment difficulties, and entrepreneurs who have returned to their hometowns. Can you introduce the definition of people with employment difficulties in Chengdu, as well as other information such as application conditions and subsidy amount?

Municipal Bureau of Human Resources and Social Security: You want to know the one-time business start-up subsidy for people with employment difficulties, the definition of people with employment difficulties in Chengdu, the application conditions and the amount of subsidy, and now you reply as follows:

First, the criteria for the identification of people with employment difficulties

Among the urban household registration personnel in this Municipality, the rural household registration workers in this Municipality whose remaining land area is lower than the local per capita standard (0.3 mu/person) after the land (forest land) has been requisitioned according to law, and the non-urban household registration personnel who have lived in their permanent residence and participated in the basic old-age insurance or basic medical insurance for more than one year, the following personnel have registered for unemployment:

(1) Older persons: persons who are over 40 years old for women and over 50 years old for men at the time of application for recognition.

(2) Disabled persons: persons who hold the Disabled Persons’ Card and are capable of employment.

(3) Low-income family members: family members of urban and rural residents whose per capita income and family property status meet the urban and rural low-income standards stipulated by the municipal civil affairs department.

(4) Persons who have been unemployed for more than one year in a row: persons who have been unemployed for more than one year at the time of applying for recognition.

(5) Self-employed retired soldiers: retired soldiers who hold the Self-employed Employment Certificate of Retired Soldiers in Chengdu.

Second, the service object

With household registration in Chengdu, one-time start-up allowance will be given to those with employment difficulties who have established small and micro enterprises or engaged in self-employment for the first time, and the established enterprises or individual industrial and commercial households have been operating normally for more than one year since the date of industrial and commercial registration (the poverty-stricken labor force with the establishment of the file card will be relaxed to six months).

Third, the subsidy standard

According to the standard of 10000 yuan/person, entrepreneurs will be given a one-time business start-up subsidy.

Iv. application materials

(1) The original and photocopy of the applicant’s Resident Identity Card;

(two) industrial and commercial registration registration certificate (in line with the relevant provisions of the farmers’ professional cooperatives, family farms, etc. can not be provided);

(3) Employment and Entrepreneurship Certificate (automatically generated by the system). If it cannot be obtained through data verification due to technical reasons, supplementary materials are required.

V. Service levels

Township (street, community) labor employment and social security service station (institute) acceptance, district (city) county trial, review and approval.

Poke here to learn about the one-time entrepreneurship subsidy for returnees. Poke here to learn about the one-time entrepreneurship subsidy for college graduates.

Will the scores of the senior high school entrance examination be ranked by segments?

@ 中中中中中 User: Will jianyang city rank in the senior high school entrance examination this year? My child is a student on the line, so it is not good to volunteer without ranking. I hope to rank as soon as possible.

Jianyang city: After investigation, according to the requirements of Chengdu Education Bureau’s Notice on Printing and Distributing the Implementation Provisions for the Unified Entrance Examination for Senior High School Education Schools in Chengdu in 2023 (Cheng Zhaowei [2023] No.5) and Chengdu Education Examinations Institute’s Notice on Doing a Good Job in the Volunteer Filling of the Senior High School Entrance Examination in Chengdu in 2023 (Cheng Kaoyuan [2023] No.29), candidates can take the exam on June 28th. You reported that all middle schools in jianyang city did not publish the ranking of the senior high school entrance examination. After calling you, I learned that you reflected the ranking of the senior high school entrance examination results in sections. Jianyang city Education Bureau attaches great importance to your reflection, and arranges the Basic Education Section of the Bureau to take the lead and the municipal recruitment center to cooperate to understand the segmentation of senior high school entrance examination results in relevant districts (cities) and counties in Chengdu. Later, it will organize personnel to discuss whether to publish the segmentation of senior high school entrance examination results.

Xiao Bu reminds: In order to answer the doubts of the senior high school entrance examination candidates and their parents about volunteering, strengthen the interpretation of the enrollment policy and the guidance of volunteering, and solve the urgent problems of the candidates’ volunteering, the Municipal Education Bureau implements the combination of "online+offline" and "centralized+branch school" consultation to provide policy interpretation and public welfare consultation for candidates and parents. The Municipal Education Bureau has launched the "push-to-talk service for senior high school entrance examination", and will set up a centralized enrollment consultation point for the first time, and organize ordinary high schools that enroll students in the "5+2" area to provide one-stop consulting services for candidates and parents. For details, click → Volunteer to fill in one-click and one-stop centralized consultation for senior high school entrance examination Q.

What conditions do active servicemen need to meet when buying a house?

@ 中中中中中: Hello, I would like to ask if my social insurance during my service in the military meets the existing qualification for buying a house in Chengdu. The military station is in Henan, thank you!

Municipal Housing and Construction Bureau: Our city attaches great importance to the purchase of houses by servicemen. According to the current policy, servicemen who meet one of the following conditions can buy houses in the relevant restricted areas of our city: 1. Before enlisting, they were registered in the restricted areas of our city, and they can buy houses in the corresponding restricted areas where their original household registration is located. 2. The subordinate troops are stationed in our city, and they can purchase houses in the corresponding restricted purchase areas.

Q

When will South Second Road and South Third Road be rebuilt?

@ 么么么么么么么: When can chenghua district’s Jiannan Second Road and Jiannan Third Road be rebuilt?

Chenghua district: The construction of South Second Road and South Third Road has been included in the road blackening reconstruction plan of Chenghua City Investment Company, and the project has been completed. It is planned to start construction this year.

Q

When does the street lamp on Baixin Road light up?

@ 中中中中中: Baixin Road in Wenjiang District, a section of about 400-500 meters (located between Mingxin Shilinfu and Heyi Wanyutai), belongs to the main road connecting the eastern section of Kexing Road, and the traffic flow is very large, but there are no street lights at night, which is very dangerous for nearby residents and passing vehicles. I hope to solve it as soon as possible.

Wenjiang District: There is no official external power supply on this road, resulting in the street lamp not being lit. In order to solve this problem, the project owner Jiulian Group has started the connection of external power supply and is carrying out the project construction. According to the construction arrangement, it is planned to complete the access work and light up the lights before July 15, 2023.

Original title: "10,000 yuan/person! How to apply for a one-time business start-up subsidy? Latest response → "

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　　Xinhua News Agency, Shanghai, November 26th (Reporter Lan Tianming) The reporter learned from the Shanghai Public Security Bureau on the 26th that the Shanghai public security organ recently successfully cracked a case of counterfeiting the registered trademark of Nike brand sports shoes, and the whole chain smashed the criminal industries such as plate making, production and sales, arrested 15 criminal suspects headed by Tian, and seized more than 60,000 pairs of counterfeit brand sports shoes, more than 100,000 pairs of semi-finished products and more than 500 sets of counterfeit equipment, involving a total amount of more than 120 million yuan.

　　It is reported that Yangpu Branch of Shanghai Public Security Bureau has set up a task force to carry out investigation since July this year. The police quickly arrested several criminal gangs selling counterfeit Nike brand sports shoes. These gangs buy a lot of goods from a fake factory in Putian, Fujian, and then wholesale them to Wechat business and online merchants for external retail.

　　The task force followed the line and locked the man Tian, who was suspected of committing a major crime, in Putian, Fujian. On November 6, the task force successively carried out arrests in the residential area where Tian lived and the fake factory, arrested 15 criminal suspects headed by Tian, seized more than 160,000 pairs of fake shoes of finished and semi-finished products, seized all production lines and fake equipment, and destroyed the fake factory in one fell swoop.

　　After investigation, since January, 2019, Tianmou began to produce counterfeit brand sports shoes according to the styles required by online shopping platform vendors or Wechat business, and also mass-produced limited edition, commemorative money and even shoes that the brand didn’t have at all. Tianmou also arranged for design and production and branded them.

　　These fake sports shoes are sold to the whole country through online stores or Wechat business platforms after wholesale by middlemen. In order to deceive consumers and avoid regulatory attacks, sellers often give low prices ranging from 20% to 50% off genuine products under the guise of internal purchase, tail orders and broken codes, and the prices range from several hundred yuan to nearly 1,000 yuan. In fact, the counterfeiting cost of each pair of shoes is only from 50 yuan to 80 yuan.

　　At present, 15 suspects such as Tian have been criminally detained by Yangpu police according to law, and the case is under further investigation.

The original team invited the author Chao Wenshe.

Author | Our Special Invited Author Jiuyu Pavilion

"Chao Wen She" (formerly "We Love History") is the headline signing group media.

Words: 2218, reading time: 6 minutes.

In today’s Internet enterprises, "996" seems to have become a normal state, with employees of both large factories and small enterprises deeply disgusted with it, who go to work at 9: 00 a.m. and get off work at 9: 00 p.m. and work six days a week.

Then, in ancient times, was there such an overtime culture?

First of all, the concept of going to work in ancient times is not necessary in modern times. In ancient times, it was an agricultural society. Generally speaking, only officials, officials, servants and craftsmen working in the government had classes. In other words, if you are an ordinary citizen, you don’t have to consider going to work at all.

business hours

In the Zhou dynasty, officials needed to go to work according to the time when the rooster crowed. Once they heard the rooster crowed, they would arrive at the court.

According to historical records, "the cock crows, and the court is full."

In the pre-Qin period, the crow was the alarm clock of officials, but this time was not very fixed. Therefore, after that, the working time was generally set as Maoshi, that is, from 5 am to 7 am.

According to the Ming Dynasty, you should sign in at Mao’s time and sign out at You’s time, in other words, you should sign in between 5-7 in the morning and sign out between 5-7 in the evening. If you go to work at 5 o’clock and get off work at 5 o’clock, the working time in a day is 12 hours.

During the Hongwu period, Zhu Yuanzhang once stipulated that officials had only one day off every month, which was the fifth day of each month. It is true that the 996 "Fu Bao" is more humane than the working system during the Hongwu period.

Generally speaking, the treatment of ancient scholars and officials was quite good. As the saying goes, learning to be excellent is an official. Although the 12-hour working system is a bit harsh, it is still much better than those servants.

In the feudal autocratic dynasty, servants’ status was very low. They not only needed to go to work on time, but also had long working hours. Fang Bao, a writer in Qing Dynasty, once recalled one of his handmaids, and said, "It’s normal for chickens to crow at night."

The time of the four drums is about 2 am, which means that the maid goes to bed at 2 am and gets up at 6 am, and only rests for 4 hours a day. In addition, this handmaid has no rest day, and this work system can even be understood as "247". The handmaid died at the age of 17 because she worked too long and didn’t have enough rest.

Although the modern 996 working system is somewhat inappropriate, it is still humanized compared with the servants of the Qing Dynasty. Therefore, friends who want to cross must understand the working hours of that era, otherwise, they may suffer a big loss.

On the way to work

In modern society, although going to work is a very unpleasant thing, commuting is not very complicated. We have subways, buses, cars and electric cars, which are far away. We can choose public transportation, which is closer, and we can choose to travel by bike.

For ancient officials, on the way to work, it is easy to have accidents. For high-ranking officials in the imperial court, there are usually carriages or guards when the court is in court, and the safety can still be guaranteed, but those ordinary officials can only walk.

Why is walking prone to accidents? The main reason is that when the court was in power, it was still dark. Those high-ranking officials in the imperial court had the privilege to light lamps, but ordinary officials did not have this right.

Before the apocalypse of the Ming Dynasty, there were street lamps in the Forbidden City, and court officials could use the light of the street lamps when they went to court. But when Wei Zhongxian was in power, the street lamps were cancelled. Not only were there no street lamps, but fireworks were also prohibited.

According to historical records, "On the evening of May, everyone goes in secretly, and when they meet, they can’t distinguish it without looking at it."

As a result, there is such a scene. In the early hours of the morning, officials are on the road in a daze. On the road, even if they meet their colleagues, they can’t see them. Sometimes, they will bump into a black eye.

During Wei Zhongxian’s reign, there was an official whose home was far away. One day, when he got up late, he hurried to the hall in a hurry. Unfortunately, because there was no street lamp and the road was slippery, one of them accidentally fell into the river and died!

In the Qing dynasty, there were also laws prohibiting lights, so how should officials go to work? It is true that it is too dangerous to go to work in the dark, so officials have an idea, and that is to borrow the light.

The princes, military ministers and other high-ranking officials in the Qing Dynasty had the privilege of lighting lamps. Therefore, ordinary officials would wait for the procession of these high-ranking officials along the road. When the procession arrived, just like the bus in Yanjiao, Beijing in modern times, everyone flocked to keep up with the procession and then went to court smoothly. In order to prevent falling into ditches and rivers, it is the best way to travel by light.

Late punishment

In modern society, being late is the boss’s worst aversion. If he is much late, he may even be fined. In the ranks of ancient officials, being late is not a trivial matter. Not only will you be fined, but you may also get a board.

In "A Brief Discussion on the Law of the Tang Dynasty", there is a rule that "officials don’t attend without reason", the content of which is how to punish those officials who are late. For example, if an official fails to come for one day, his punishment will be 20 small boards. If he is absent for three days, the crime will be aggravated. If he is absent for 25 days, he will be hit with 100 big boards. If he is absent for 35 days, he will be sentenced to one year in prison. If you work in a border town, you will often be late, and the punishment will be heavier.

Zhao Mengfu, a great painter in the Yuan Dynasty, used to be a doctor of the Ministry of War. At that time, the prime minister was disgusted with the lateness of officials, so he was very strict about attendance. Once, when Zhao Mengfu was late, he was caught by the judge at that time. The judge was already disdainful of the Han people. When he saw Zhao Mengfu late, he pulled him down and beat the board.

Spanking and imprisonment are the penalties for being late. In fact, although the punishment is a bit heavy, it is not too much. After all, as a national public official, he has a great responsibility, and being late is certainly not appropriate.

In addition to spanking and imprisonment, fines are also important. During the reign of Emperor Xuanzong of the Tang Dynasty, officials who were late for no reason would be fined a quarter’s salary, in other words, three months’ salary would be lost if they were late once. In Tang Suzong, officials who were late would be fined one month’s salary.

Officials in the Song Dynasty were generally the best in all dynasties, and the government’s management of officials was relatively loose, but there were also related penalties for being late.

During Song Renzong’s reign, Zhang Yi, the right-hand patrol envoy, reported many officials’ being late for work, leaving early and being absent for no reason. Although Song Renzong had a good temper, he was furious when he heard this. Song Renzong immediately ordered that the officials who were absent without reason should be examined, and those who were found to be true should be dismissed. In other words, even in the relaxed Northern Song Dynasty, being late is not a joke.

To sum up, in ancient times, the requirements for going to work were quite harsh. Officials not only got up earlier than chickens, but also had to take risks to go to work in the dark. If they were late, they would beat the board, or even lose their posts and even go to jail. It can be seen that working in ancient times, especially for ordinary officials, was by no means a pleasant thing. Compared with the ancients, 996 may really be a "blessing"!

References: On the Laws of the Tang Dynasty, The Book of Songs and Tang Huiyao.

Original title: "Did the ancients also have" 996 "? "247" is the norm, and you will get a board when you are late.

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1905 movie network news A few days ago, the film Dying to Survive, produced by Ning Hao and Xú Zhēng and directed by Muye Wen, starring Xú Zhēng, Eric Wang and Tan Zhuo, was re-scheduled in Japan and will land in Japanese cinemas on October 16th. The film was originally scheduled to be released in Japan on May 1, but was affected by the epidemic, so the schedule was adjusted.

Based on a real event, Dying to Survive tells the story that Cheng Yong (Xú Zhēng), the owner of Shenyou Store, jumped from a male health care product vendor who couldn’t afford the rent to the exclusive agent of Indian generic drug "Glenin".

The film was released in China on July 5, 2018, with a total box office of 3.1 billion yuan. With this film, director Muye Wen won the "Best directorial debut" award in the 32nd China Film Golden Rooster Award.

　　CCTV News:The State Council Press Office held a press conference on the development of industry and informatization in the third quarter of 2023 on October 20th. The Ministry of Industry and Information Technology said that since 2023, the development of China’s electronic information manufacturing industry has maintained a certain degree of resilience, and industrial operation has stabilized and rebounded.

　　The data shows that in 2023, 1-mdash; In September, the added value of China’s computer, communications and other electronic equipment manufacturing industries above designated size increased by 1.4% year-on-year, and the growth rate was 1.4 percentage points higher than that in the first half of the year.

　　In terms of product output, 1-mdash; In September, China’s mobile phone output was 1.09 billion units, up 0.8% year-on-year. The output of solar cells was 384 GW, a year-on-year increase of 63.2%. In addition, the export of some electronic information manufacturing products has increased against the trend. Since 2023, the export of TV sets has improved, 1-mdash; In September, the export value increased by 15.1% year-on-year. Lithium-ion batteries and solar cells are still growing, 1-mdash; In September, the export value increased by 48% and 5.1% respectively.

　　According to the Ministry of Industry and Information Technology, China will accelerate the cultivation of new kinetic energy and accelerate the recovery of the consumer market in the electronic information manufacturing industry.

　　In the next step, China will further play the role of investment, focusing on key projects such as integrated circuits, new displays, communication equipment, intelligent hardware and lithium-ion batteries.

　　[car home Modified Planet] has such a van. Since it came out, every generation has been replaced with the top racing chassis and various super-running engines at the same time. When Ford’s engineers released themselves on an unconstrained project, the craziest official modification case in the world came out. It is Ford’s SuperVan. At this week’s Goodwood Speed Festival, Ford released a brand-new Ford (|) (the fourth generation SuperVan).

　　In 1971, Ford introduced the first generation SuperVan. Ford combined the chassis of the Ford GT with Ferrari in Le Mans Grand Prix and the middle 435-horsepower V8 engine with the body of the first generation Ford Transit van, and got an explosive van with a top speed of 150 miles per hour (about 240 kilometers per hour) (in 1971, the top speed of many sports cars could not exceed 200 kilometers per hour) However, due to the direct use of the original first-generation Transit body, although this Supervan often poses a high-front, low-back and imposing starting posture on the track, it can’t create amazing lap times because of Van’s high center of gravity in the corner.

　　The second generation of SuperVan went to the world in 1984. After learning from the experience of the first generation of SuperVan that its center of gravity is too high and its weight is too heavy, it has a custom-made fiberglass body, and the top C-100 chassis in Ford racing car makes this car comfortable in corners. After having a powerful racing chassis and frame, Ford’s "crazy" engineers fitted it with a 3.9L DFL V8 star engine of Cosworth DFV series, with a maximum horsepower of 582 HP and an acceleration of 0-100 km/h in only 3.6 seconds.

　　In 1994, the third generation SuperVan came out, which had the appearance of Transit)Mk5 and shared 650 horsepower Cosworth V8 with F1. However, after these three generations of SuperVan, Ford did not launch a sequel. Until now, Ford released a brand-new Ford Pro Electric SuperVan at this week’s Goodwood Speed Festival, and the fourth generation SuperVan immediately became the craziest SuperVan so far. It can even be said that this is the craziest van in the world, and there is no one.

　　This new generation of SuperVan has a pure electric power system. The whole power system was secretly developed by Ford Performance and Austrian racing company STARD. Based on the latest E-Transit Custom, the new car will have a 50 kWh battery pack and four electric motors. The maximum power can reach an astonishing 1973 horsepower. You should know that the world’s top super-running Bugatti Chiron Super Sport has only 1600 horsepower. This also allows this crazy truck to accelerate to 100 km/h in 2 seconds. It is worth mentioning that it takes only 45 minutes for such a powerful power system to be fully charged.

　　The interior has almost nothing to do with the truck. The roll cage is covered with the whole carriage, FIA bucket seats, racing steering wheel and the same large vertical touch screen as the Mustang Mach-E, which can control the power system and various driving modes of SuperVan in addition to the car entertainment function. Interestingly, SuperVan’s cargo pulling space has been preserved. Imagine how interesting it is to drive a 2000-horsepower truck to pull goods.

　　Compared with its performance, the appearance of this Ford van can be described as a complete transformation-it has become a real racing car. Although it can still be recognized as a van at a glance, SuperVan’s ultra-wide fenders, huge air intakes, front and rear exaggerated spoilers and diffusers, rims with racing tires and corner headlights connected by light bars all show its image for the track all the time.

Write at the end:

　　Why did you build such a "four unlike" model? Because from 1971, Ford hoped to build a model that could enhance its Transit image, increase sales and change people’s impression of mediocrity and boredom of traditional box trucks, so this series of SuperVan was born. But it is strange that people who buy box trucks should not pay more attention to loading capacity and practicality. So can such a performance beast really increase the potential users of this car? With the electrification of the fourth generation model, it can be seen that Ford is expressing to the world that even if it enters the world of electric vehicles, its technology is still far ahead.

　　　

　　Modification of Planet 3D modification tools (click this portal to go to 3D customization tools), with more than 60 popular models, more than 100 modification options, more than 1,000 modified parts and 10w+ user cases; In the 3D refitting tool for refitting Planet, you can choose your dream car, and create your own style refitted car by changing the car body color, adjusting the car body height, fitting various rims, adding different shapes of front and rear enclosures, side skirts and tails, etc. You can also share it with friends with a variety of virtual reality photo scenes, and you can experience the fun of modification with your fingers.

Special feature of 1905 film network After the strongest summer file in the history of 2023, it ushered in the lowest-key National Day file in history. The five main films were booked early, but they promoted the premiere ceremony and roadshow with a "low-key posture" during the golden announcement period. It should have been a colorful announcement war but collectively started "subtraction". Now the National Day file has closed. Whether the films are really healthy or hidden, let’s reveal it in depth!

Characteristic announcement and active roadshow

In 2023, the National Day file was a low-key marketing battle, and major films got together to open a road show and extreme screening. In the announcement, they found their own characteristics more.

For example, this film has some blank spots in the feature film due to deletion and other reasons. Watching a movie is like a fill-in-the-blank problem. There is a movie where the audience fills in the blanks after watching the movie, and then they have to find the answer to this question. Then there are some viewers who may have seen the answer before watching the movie and want to find the text of the movie. "Rock-solid" buried some suspense in the film, and then in the road show, to uncover this suspense, there will be a complementarity between the film and the announcement.

Like "Ex 4", in addition to the normal emotional marketing and punchline marketing, there is another feature, that is, it is more social topical and pays attention to a marriage and love problem in contemporary society. It has been ten years since the first film "The Former" was released. In fact, during this decade, China’s concept of marriage and love has changed greatly. Therefore, the arrival of the single society may be a social topic that Previous 4 pays more attention to. Unconsciously, it has formed a topical film, which allows parents to watch movies more, and may have more understanding of their children, including young people’s self-reconciliation when watching movies. This may be the effect of its social topicality.

In terms of roadshows, especially these five head films are also very positive. During the National Day file, the film’s main creators are still running roadshows hard, and they have to run a city almost every day. In addition, these films of the National Day archives, which were integrated into the media by the movie channel, were also broadcast live by the whole media, such as the 11-hour premiere live broadcast of "Former 4", which created 25 million+views on the whole network and brought 40+ hot topics.

The documentary live broadcast of the movie channel recorded that the film creators went to various cities to meet the audience. From day to night, they recorded the real state of the creators in a very vivid way, and at the same time, they brought out many hot topics and some new things that the actors were on the set at that time, so that the audience could learn more about the film.

Late Pre-sale and Silent Tik Tok

The overall publicity rhythm of this National Day file seems to be quite different from that of previous years. In the "golden paving period" recognized by marketing, almost most of the fixed-file films have more or less "lost their voices".

First, this year’s pre-sale and screening are much later than in previous years. The pre-sale opening time of the National Day file is 0: 00 on September 26th, and the pre-sale opening time of the National Day file from 2019 to 2022 is basically in mid-September. This year’s pre-sale rhythm is the latest in the past five years. The delay in the pre-sale time naturally affects the rhythm of the announcement of new films, and because of the short pre-sale time, the pre-sale box office is also difficult to be used as a promotional selling point.

In addition, there is basically no large-scale screening of the films scheduled for the National Day, which weakens the pre-publicity preheating effect of the films. Only "It seems that there is not so much blood boiling" started screening in early September, but it did not form an effective word-of-mouth fermentation, but consumed the audience’s enthusiasm for watching movies in advance. Delayed market feedback and lack of enthusiasm caused by delayed opening and pre-sale have brought some negative effects on the overall box office.

The second is the "dumb fire" promoted by Tik Tok. In recent years, the film marketing in Tik Tok has become a general trend, and Tik Tok has firmly become the first platform for film publicity. However, this National Day file does not seem to be able to undertake the general trend of the summer file. The performance of several head films is less than expected, and the number of fans on the platform does not exceed one million.

Previously, some short acting videos released in advance by some movies attracted the praise of many netizens and became the first wave of the film’s popularity. In the recent short video of "Rock-solid", there are also a lot of similar live footage videos about acting portrayal, but the comment area is mostly negative feedback.

In fact, similar problems didn’t appear until "Rock-solid", but the audience suffered from homogenization, performance and making a mountain out of a molehill in short video marketing for a long time. One or two times may impress the audience to buy tickets, but if every film is the same routine, it will naturally be aesthetically tired.

Film marketing is the icing on the cake of the film. Only by finding the high-quality content of the film or mobilizing the public’s desire to discuss can we really attract the audience to the cinema to watch the feature film. At present, the post-screening stage is still an indispensable part of film promotion, and fighting for the long tail after screening is also a difficult problem that filmmakers need to think about.