Special feature of 1905 film network The film starring Jackie Chan and a group of Hollywood stars was released in the mainland on February 19th. Although the main appeal of this film is not to restore history, the historical background is still an important part of the film. The repeated invasion of Xiongnu beyond the Great Wall, the mysterious appearance of western troops and various contradictions in the process of national integration are all problems that the Han and Yuan emperors have to face and solve after they acceded to the throne. On the whole, the film’s "entertainment adaptation" of history is well-founded.

　 　　In this film, Jackie Chan plays a Han Dynasty general named Huo An. He meets Roman general Lucius and his small army in the Gobi Desert in the Western Regions. At that time, the border was always invaded by the Huns. Li Rengang, the director and screenwriter, then built an interesting story around three forces: the general of the Han Dynasty, the Xiongnu and the Roman army. In fact, the real history of this period is also very interesting. During the reign of Emperor Han and Yuan, Wang Zhaojun was sent to the fortress to marry the Huns, crusade against Zhi Zhi Khan, and captured a Roman army. In the west, Caesar and Pompeii clashed with each other, which led to the Roman Civil War. The result of this civil war directly laid the political, economic and cultural structure of the western world in the next 300 years.

There is a certain historical basis for the Roman army to appear on the border of China.

[The legendary disappearing army]

On the border of China, Roman troops were employed by the Han Dynasty to discuss Zhi Zhi Khan.

　 　　In the Western Han Dynasty during the Han and Yuan Dynasties, a mercenary from the Roman Republic did appear, which is probably the historical basis of the plot of Heavenly Generals and Heroes. In 53 BC, crassus, consul general of the Roman Republic, launched a war against Iran. I thought this was a quick battle, but I didn’t expect the Iranian army to panic in the Roman army and crassus was captured and beheaded. In 20 BC, Rome and Iran signed an armistice agreement. At this time, the Roman Republic asked Iran to return the captured army, but the army that broke through from the Iranian encirclement disappeared without a trace.

　 　　For many years, the whereabouts of this 6,000-strong army have been unknown. It wasn’t until 1947 that the English sinologist De Xiaoqian wrote the article "The Strike of Ancient China" that the mystery was solved. In ancient China, Liba referred to the Roman Republic. The "ancient China’s Li-ba-cheng" refers to a city inhabited by Romans that once appeared on Chinese territory. In the biography of Han Chen Tang written by Ban Gu, it is recorded that in 36 BC, a strange army appeared on the road where Chen Tang led more than 40 thousand troops to crusade against Zhi Zhi Khan. This army has "more than 100 infantry, fighting in a fish-scale array" and "guarding the city with heavy wood". According to historians’ interpretation, this defensive formation of "heavy wooden city" fortifications and fish scales with circular shields was only adopted by the Roman army. Historians reasoned that this strange army was a small force that broke through after the failure of the Roman Republic to go to Iran.

　 　　It is speculated that this unit was unable to return to China because the road was blocked by the Iranians when it broke through, so it had to turn to the plateau in Iran and wait for an opportunity to move eastward. Fortunately, they tore a hole in the lax defense line in eastern Iran and migrated to Central Asia to go to Zhizhi. Finally, they were collected by Chen Shang and brought back to China. Of course, this army was not idle after the surrender. They became Chen Tang’s "mercenaries" and made great contributions to the campaign against Zhi Zhi Khan. Later, the Emperor of the Han Dynasty issued a letter to place them at the foot of Zhaomian Mountain (now Yongchang County) in the south of Fanhe County, and put them in the county. In 592 ad. In view of the fact that Liba people have merged with Han people, Emperor Wendi of Sui Dynasty issued a letter to merge Liba County into Fanhe County. At this point, Li Ba built the county for 612 years. In this way, the Liban people in China quietly disappeared in the vicissitudes of history.

The ethnic groups on the border are extremely rich and diverse.

[The famous Silk Road]

The Western Han Dynasty was prosperous, and all ethnic groups joined Zhaojun and went out to make a good knot.

　 　 Although Kung Fu and martial arts are the selling points of "Heavenly Master", Li Rengang still set a tone of national unity and world peace for the film. On the famous "Silk Road", various nationalities gathered and blended here, which surprised the audience at the great national strength and tolerance of the Han Dynasty. The so-called Silk Road refers to the trade route in the northern part of Eurasia, which is in contrast with the ancient tea-horse road in the south. This trade route was first developed by Zhang Qian during the reign of Emperor Wu of the Western Han Dynasty. This action is called "the journey of hollowing out", and the envoys sent by Emperor Wu of the Han Dynasty reached Alexandria in Egypt as far as today. This is the farthest country reached by the official envoys of the Western Han Dynasty. In the Eastern Han Dynasty, Ban Chao extended the Silk Road again, reaching as far as Rome from Xi ‘an.

　 　 According to historical records, in the Western Han Dynasty, roughly sixteen ethnic minorities, such as Xiongnu, Donghu, Wuhuan, Xianbei, Turkic, Qidan, Rouran and Uighur, were active in the territory of China. The western Han government ensured the overall stability of these ethnic minority areas through certain means such as war, administrative regional setting, intermarriage and trade. These policies make the southwest, south China and southeast China also join the national rule. Although the control over the southern minorities at this time was far less powerful than that in Ming and Qing Dynasties, the military and political obstacles between the central plains and the southern mountainous areas were lifted, which made the south in a stable and orderly environment for a long time in the Han Dynasty and undoubtedly promoted the exchanges between the southern minorities and the central plains.

Zhaojun’s departure from the Great Wall and his relatives contributed to the peaceful coexistence of Han and Xiongnu.

　 　 When it comes to the national integration during the Han and Yuan Dynasties, we have to say that Zhaojun, who is well-known in Chinese, went to the fortress. This allusion tells the story of a maid-in-waiting named Zhaojun who pretended to be a princess of the Han Dynasty and married Uhaanyehe of the Xiongnu. It is said that Zhaojun was very beautiful and natural and graceful. Emperor Han Yuan regretted seeing such a beautiful maid-in-waiting going to marry. During his life in Xiongnu, Wang Zhaojun adapted to the lifestyle there and got along very well with the local people. She not only advised her husband to live in harmony with the Han Dynasty, but also spread the culture of the Han nationality to the Huns. It should be said that the marriage between Wang Zhaojun and Xiongnu is not only a political marriage, but also a cultural integration. Her arrival, in a sense, "assimilated" Huns. Perhaps because of her, the Han Dynasty and Xiongnu lived in harmony for 60 years. After Wang Zhaojun’s death, she was buried in Daqing Mountain controlled by Huns. The Huns built a tomb for her, and later generations called her tomb "Qingzhong" and regarded it as a fairy.

The struggle between Caesar and Pompeii is brilliantly presented in the English drama Rome.

[What happened in the Roman Empire]

There was a "great earthquake" in the Roman Republic. Caesar and Pompeii tore each other apart.

　 　 During the Han and Yuan Dynasties, the whole Han Empire basically presented a thriving scene, while the Roman Republic was not peaceful at the same time. Because of the above-mentioned "Rome was defeated by Iran", a large earthquake in the political circle of the Roman Republic was triggered. In 60 BC, crassus, Caesar and Pompeii, three politically frustrated people, formed the so-called "First Triumphal Alliance". However, these three people, strange bedfellows, have never shared common interests, and this alliance will soon be in jeopardy. After the defeat of the Iranian crusade and crassus’s beheading, the remaining contradictions between the two giants intensified. Caesar’s expedition to Gaul was successful, and he mastered a large number of troops. At the same time, he also got a lot of public support with the book "The Battle of Gaul", and with the huge wealth from Gaul, he gradually stepped onto the peak of strength and power. Under such circumstances, the Senate began to unite with Pompeii, who was left out in the cold, and began to attack Caesar and his henchmen.

　 　 In 50 BC, Pompeii and the Senate made a decision to ask Caesar to surrender his military power and return to China to serve in the following year. In a practical sense, this announced Caesar’s "demotion" and also meant a complete break between Caesar and Pompeii. Caesar, who received this decision, did not buy it. He wrote back to the Senate and Pompeii, asking Pompeii to surrender the military power, otherwise he would not obey the decision of the Senate and would not hesitate to launch a civil war to safeguard his dignity. After receiving the reply, the Senate thought that Caesar had handed in an essay, resolutely refused to follow it, and insisted on their previous decision. Caesar sent an envoy to Rome to mediate, but the envoy was persecuted by Pompeii and the Senate. Knowing this, Caesar was forced to flee to Gaul. The Senate regarded Caesar’s move as a preparation for war, so it declared Caesar a national public enemy. At this point, the civil war broke out in the Roman Republic.

　 　 The civil war in Rome opened a new page in Roman history and made Rome develop from a republic to a new stage of monarchy. When preparing for the war, Caesar carried out the policy of equal rights for residents and Romans in all provinces, which expanded his social foundation and promoted social progress. After the First World War, Rome’s political, economic and social structure became more modern and reasonable, while China would continue to be in a feudal society. Therefore, the Roman civil war that took place during the Han and Yuan Dynasties was barbaric on the surface, but in fact it was a manifestation of progress. Although the Western Han Dynasty was stable and prosperous, it accumulated many social contradictions, and various problems gradually emerged in the next hundred years, which brought even greater disasters.

"Ma Weidou talks about the Forbidden City, the original price is 199 yuan, only the top 70 are free!" "Ma Weidou talks about the Forbidden City, and there are only 8 places left!" "Ma Weidou talks about history, which is knowledgeable, interesting and affectionate. Chinese must listen to the open history class, and long press the identification (QR code) to enter the group to learn" … This National Day holiday, many pictures with the famous collector and curator of Guanfu Museum, Ma Weidou’s head and QR code, were widely spread in the circle of friends under the slogan of limited time free and full people.

On the afternoon of October 7th, Ma Weidou passed the real name authentication, and Weibo issued a statement condemning the fake fraud, saying that during the National Day, all kinds of WeChat virus marketing groups with their names and portraits proliferated. These groups started classes in the form of free first, and then cheated. All the courses of the virus marketing group were taken out of context, and many people were deceived and lost their money. Don’t think that you can join the group for free. Liars are becoming more and more sophisticated, and you will regret it after being fooled.

On October 8th, Ma Weidou said in an interview with Red Star News reporter that he had never encountered such a thing before. "Using the tour I gave in the Forbidden City, he turned the tour into an open class, which was very confusing."

Ma Weidou IC data map

Confusion: The tour of the Forbidden City in Ma Weidou has become an "open class"

On October 1st this year, the "Walkman in Scenic Spots" audio guide service was launched on the map of Gaode, and Ma Weidou was invited to explain all kinds of interesting knowledge of the Forbidden City to tourists on this platform. I never thought that this unique audio guide was used and made into marketing pictures under the banner of open class, which spread widely.

Ma Weidou told Red Star News that on October 2, he found marketing pictures with his head on WeChat. "I didn’t have to pay attention to this matter at first, and it may be gone in a few days. As a result, I didn’t expect it to get worse and worse."

"The peak period is probably on October 4 and 5, and it is overwhelming. Everyone is asking. For example, the person who sells fruit and repairs cars at the entrance of our museum also asked, when I saw it, it has spread to the non-cultural field, and I can’t answer it at all. " Ma Weidou said.

He admits that he has never encountered such a thing before. "Using the tour I gave in the Forbidden City, he turned the tour into an open class, which was very confusing."

On the afternoon of October 7th, Ma Weidou passed the real name authentication, and Weibo issued a statement condemning impersonation fraud. Red star news map

As for the range of marketing pictures spread, Ma Weidou said, "I estimate by myself, because sometimes some blogs click more than 10 million and I don’t feel this way. I feel that there are always tens of millions of this virus spread this time."

People around you join the group to explore the truth: they are kicked out if they have any doubts.

After the incident, the staff around Ma Weidou once scanned the code into the group to find out the truth. "You can’t ask questions after you go in. For example, one of us asked him that this is Teacher Ma’s class? I’ll kick you right away. " Ma Weidou said.

The Red Star journalist found that the QR code on the current marketing picture has failed, and the network error is displayed after scanning the code recognition.

As for who made the marketing pictures and who was behind them, Ma Weidou said that it is still unknown.

Ma Weidou said that according to the feedback from the staff, these marketing pictures are probably fraudulent in two ways: one is to use traffic to sell advertisements and earn advertising fees; The second is to use traffic to pull people to invest and manage money.

"Because scammers now understand one thing very well, that is, once something is in quantity, someone will be fooled, and (the probability of being deceived) it has a percentage. For example, if you pull in a hundred people and one person wants to invest, this person will be fooled. "

"He just got a stunt to trick you into coming in. It’s a bit like lying in the park and saying that there is a star performance here. As a result, there is no performance after coming in, so I will trick you in first." Ma Weidou said.

"My class (tour guide) is only 12 yuan, and the liar didn’t move my class. You can’t see it in the liar." Ma Weidou said that he issued a statement through Weibo, and hoped that everyone would forward it more and not be deceived.

Ma Weidou told Red Star News that the incident has been handled by its legal department.

In this regard, the relevant person in charge of Gaode Map said that Gaode Map and Guanfu Museum will pursue legal responsibility for all fraudulent infringers.

Lawyer: Consumer fraud of "selling dog meat by hanging sheep’s head"

In this regard, lawyer Lin Xiaojian, the founder of "Ding Ding Lawyer" legal service platform, believes that this is a typical consumer fraud, which uses the herd mentality and celebrity effect of consumers to defraud consumers’ attention and money. "A liar is like looking for a needle in a haystack. Once you gain the trust of consumers further, in serious cases, it is likely to ruin consumers’ homes. If the circumstances are serious, it constitutes a crime. "

Regarding the punishment that the person involved may face, Lin Xiaojian said that Article 266 of the Criminal Law stipulates that whoever defrauds public or private property in a large amount shall be sentenced to fixed-term imprisonment of not more than three years, criminal detention or control, and shall also or only be fined; If the amount is huge or there are other serious circumstances, he shall be sentenced to fixed-term imprisonment of not less than three years but not more than ten years and shall also be fined; If the amount is especially huge or there are other especially serious circumstances, he shall be sentenced to fixed-term imprisonment of not less than 10 years or life imprisonment, and shall be fined or confiscated. Where there are other provisions in this Law, such provisions shall prevail.

(The original title is: "Join the group to listen to the open class for free? Ma Weidou Counterfeiting: Virus Marketing, Pulling People to Promote Investment and Financial Management ")

　　Cctv newsIn response to the problem of falsification of automatic monitoring data of ambient air, the Ministry of Ecology and Environment and the Shanxi Provincial Government held an interview with the main responsible comrades of Linfen Municipal Government yesterday.

　　At the end of March this year, the Ministry of Ecology and Environment organized an inspection and found that some monitoring data of six state-controlled air automatic monitoring stations in Linfen City were abnormal, and the sampling system was artificially disturbed. After investigation, Zhang Wenqing, the former director of Linfen Environmental Protection Bureau, was forced by work pressure to instruct Ye Zhang, director of the bureau office, and Zhang Yongpeng, the employee of the monitoring station, to organize Xu Dong and others to deliberately destroy the automatic monitoring data of ambient air. From April 2017 to March 2018, Zhang Yongpeng organized personnel to interfere with six state-controlled air automatic monitoring stations in the city for nearly 100 times by blocking sampling heads and sprinkling water on monitoring equipment, resulting in serious distortion of monitoring data for 53 times.

　　At present, Zhang Wenqing, former director of Linfen Environmental Protection Bureau, has been sentenced to two years in prison; Ye Zhang and Zhang Yongpeng were sentenced to one year’s imprisonment respectively. The other 13 personnel were sentenced to 8 months and 6 months in prison respectively.

Liu Changgen, Deputy Director of the State Environmental Protection Supervision Office

　　Liu Changgen, Deputy Director of the State Environmental Protection Supervision OfficeThe falsification of environmental air quality monitoring data in Linfen City is an organized and premeditated intentional crime.

　　At the interview meeting, Liu Yuqiang, Mayor of Linfen, signed the letter of responsibility, expressing his sincere acceptance of the interview, drawing lessons and ensuring the implementation of air pollution control.

Xinhua news agency

The Market Supervision Bureau of Yushui District, Xinyu City, Jiangxi Province carried out special supervision and inspection on the quality and safety of cosmetics. Photo by Liao Haijin/Bright Picture

　　[Talking about health]

　　Love of beauty is nature, and health and safety are the premise. Recently, the basic laws and regulations of China’s cosmetics industry have ushered in major changes in the past 30 years — — The Regulations on Cosmetic Supervision and Management was officially issued by the State Council, and the Regulations on Cosmetic Hygiene Supervision, which has been implemented for 30 years, withdrew from the historical stage.

　　In November 1989, China issued the Regulations on Hygienic Supervision of Cosmetics, which came into effect on January 1, 1990. Over the past 30 years, China has developed into the second largest cosmetics market in the world, with more than 5,200 cosmetics manufacturers. However, the rapid development has also brought some problems, such as illegal addition of banned substances, fake and inferior products, and safety of raw materials, which have hidden health concerns under the beautiful appearance. What changes will the new regulations, which will come into effect on January 1, 2021, bring to the cosmetics industry? How to make our beautiful career healthier? The public is full of expectations.

　　As a chemical industrial product that directly acts on human body, cosmetics bring us beauty, and at the same time, health and safety must be guaranteed. Only when you have health can you talk about beauty. However, some unhealthy phenomena in China’s cosmetics industry have brought hidden dangers to the health of beauty lovers — —

　　Illegal addition of prohibited substances that may be harmful to health, unauthorized preparation of cosmetics by beauty salons, fake and inferior products counterfeit well-known brand products, false publicity and even claims of medical functions, and emphasis on packaging and publicity rather than technological innovation … …

　　We want to be beautiful and healthy and safe. A few days ago, the "Regulations on the Supervision and Administration of Cosmetics", which received much attention, was officially promulgated. This also means that the "Regulations on Hygienic Supervision of Cosmetics", which has been implemented for 30 years, will end its historical mission. The new regulations not only adapt to the new situation, but also solve old problems. Among them, there are many highlights worthy of attention.

　　Highlight 1: Intensify the crackdown on "grey areas", and illegally adding prohibited substances can be fined up to 30 times the value of the goods.

　　In recent years, with the rapid development of China’s cosmetics industry, illegal addition and other illegal phenomena are more prominent. In the first half of this year, National Medical Products Administration issued a number of notices about problematic cosmetics. Most of these notified cosmetics are counterfeit or detected prohibited substances. According to media reports, some inferior cosmetics counterfeit well-known brands, or improve short-term effects by adding banned substances such as hormones, which have become "hidden rules" and "gray areas" of the industry.

　　In 2018, Taizhou City, Jiangsu Province investigated and dealt with a case of illegal addition of prohibited ingredients to extra-large cosmetics. Illegal people buy cosmetics raw materials with illegal banned ingredients from multiple channels, or add a large number of banned ingredients such as betamethasone, mercuric chloride, metronidazole and chloramphenicol to facial masks, whitening and acne-removing cosmetics, and sell them to thousands of beauty salons, cosmetics stores and tens of thousands of consumers in more than 20 provinces across the country through semi-finished products, branded products and finished products. Local regulators said that the case profoundly exposed the long-standing "hidden rules" of the cosmetics industry.

　　Compared with the old regulations 30 years ago, the new regulations have intensified the crackdown on various illegal acts and enhanced the deterrent power of the law. Yang Zhanxin, deputy director of the Comprehensive Planning Department of Hebei Provincial Market Supervision Administration, noticed that there are 18 articles on punishment for illegal acts in the new regulations, which is twice as many as the old regulations; The content of the law is also more detailed, covering all kinds of illegal situations.

　　"The new regulations combine the law enforcement practice in the past 30 years and the outstanding problems in the current cosmetics market. Anyone who sets prohibitive provisions and compulsory provisions for producers and operators has set legal responsibilities in the legal responsibility part." Yang Zhanxin pointed out.

　　The new regulations comprehensively use punishment measures such as confiscation, fine, order to stop production and business, revocation of licenses, and market and industry bans to crack down on illegal activities. Take fines as an example. In the past, the base of fines was "illegal income", but now it is adjusted to "value of goods", and the amount of fines has been greatly increased. For example, in the case of illegal activities such as engaging in cosmetics production without permission, from the old regulations, "a fine of 3 to 5 times the illegal income can be imposed" to "a fine of more than 15 times and less than 30 times the value of the goods".

　　Moreover, the provisions on "punishing people" for illegal acts have been added. The legal representative or principal responsible person, the directly responsible person in charge and other directly responsible personnel of a serious illegal unit shall not only be fined, but also be prohibited from engaging in cosmetics production and business activities for life.

　　For example, in cracking down on counterfeiting and illegal addition, the new regulations make a series of new provisions: cosmetics producers and operators are required to establish and implement a record system for incoming goods to ensure the traceability of products; For illegal acts such as illegally adding substances that may endanger human health, a maximum fine of 30 times the value of the goods can be imposed, and even cosmetics production and business activities can be banned for life. The new regulations also provide clear penalties for behaviors such as making cosmetics and changing the use period of cosmetics without authorization by beauty salons and hotels that were not clearly defined in the old regulations.

　　In addition, the new regulations also emphasize that the regulatory authorities can take emergency control measures to order the suspension of production and operation and issue safety warning information for cosmetics that cause human injury or have evidence that may endanger human health.

　　"This gives the so-called ‘ Grey zone ’ It sounded the alarm. " Professor Dong Yinmao of Beijing Technology and Business University said in an interview with the media.

　　Highlight 2: "Let good steel be used on the blade" to ensure the safety of cosmetic raw materials more scientifically.

　　According to the new regulations, cosmetics refer to daily chemical industrial products that are applied to human surfaces such as skin, hair, nails and lips by rubbing, spraying or other similar methods for cleaning, protecting, beautifying and modifying. As a chemical industrial product directly acting on human body, safety is the bottom line of cosmetics. In addition to illegally adding prohibited substances, if there are problems with the raw materials of cosmetics themselves, it will also bring hidden dangers to the health and safety of consumers. Safety of raw materials is an important prerequisite for the safety of cosmetics.

　　"Generally speaking, cosmetics are a mixture made of a variety of raw materials according to the formula ratio, and most of this preparation is a physical mixing process, and few chemical reactions are involved. Therefore, the safety and function of raw materials directly affect the safety and performance of finished cosmetics. " Xu Liang, member of National Medical Products Administration Cosmetic Standards Expert Committee, explained.

　　Compared with the old regulations, an important change in the new regulations is to emphasize risk management, that is, to implement different levels of classified management according to the level of security risks. Preservatives, sunscreens, colorants, hair dyes, freckle-removing and whitening agents and other high-risk new raw materials must be registered with the drug supervision and administration department of the State Council before they can be used. Other new raw materials only need to be put on record.

　　Moreover, there is also a "safety assessment period" for new raw materials — — Within 3 years after the new raw materials for cosmetics are put into use, the registrant and the record holder of the new raw materials shall report the use and safety of the new raw materials to the drug supervision and administration department of the State Council every year. If there are security problems, the registration will be cancelled or the record will be cancelled. No safety problems occurred after the expiration of 3 years, and it was included in the list of used cosmetic raw materials formulated by the drug supervision and administration department of the State Council.

　　The new regulations also stipulate that, according to the development of scientific research, if there is a change in understanding of the safety of cosmetics and cosmetic raw materials, or there is evidence that cosmetics and cosmetic raw materials may be defective, the regulatory authorities may order the registrants and filers of cosmetics or new cosmetic raw materials to carry out safety re-evaluation or directly organize safety re-evaluation. Re-evaluation results show that cosmetics or cosmetic raw materials can not guarantee safety, the registration or filing shall be cancelled, and the regulatory authorities shall include them in the list of raw materials prohibited from being used in cosmetics production and announce them to the public.

　　It is worth noting that the new regulations require the establishment of a cosmetic risk monitoring and evaluation system to monitor and evaluate the risk factors affecting the quality and safety of cosmetics. Song Hualin, a professor at Nankai University Law School, believes that through risk monitoring and evaluation, judging the risks contained in cosmetic raw materials, products, production and operation processes and labels, we can have an overall grasp of the safety situation of cosmetics and understand the main problems existing in the safety and quality of cosmetics.

　　Knowing where there are problems can better carry out targeted supervision. The new regulations point out that risk monitoring provides a scientific basis for formulating risk control measures and standards for cosmetic quality and safety and carrying out cosmetic sampling inspection. Moreover, the national cosmetic safety risk monitoring plan is implemented, and the varieties, projects and regions to be monitored are clearly defined. Song Hualin believes that this can "let good steel be used in the cutting edge" and allocate risk supervision resources more scientifically and reasonably.

　　Highlight 3: Encourage the technical innovation of cosmetics, and give the products with new functions a broad space for development.

　　In fact, classified management is not only conducive to safety supervision, but also conducive to the innovation of cosmetic technology.

　　The domestic cosmetics industry has been criticized for its lack of technological innovation in product efficacy. Without innovation, we can only make a fuss about packaging such as advertising. In Xu Liang’s view, many cosmetics companies don’t work hard on technology, but attract consumers by "arranging stories".

　　Xu Liang analyzed that according to the composition characteristics of cosmetics, the innovation of cosmetics mainly depends on the innovation of raw materials, especially the development and innovation of functional raw materials and raw materials that contribute to the improvement of cosmetic dosage forms. However, in the old regulations, new cosmetic raw materials were registered and managed as a whole, and the evaluation scale was not refined in combination with the characteristics of cosmetic raw materials. Enterprises declared a new raw material, "even if it is only a polymer with no skin penetration ability or edible common vegetable oil, it often needs to supplement the information many times, resulting in the average time for the declaration of new raw materials being several years".

　　"On the one hand, the enthusiasm of enterprises to declare new raw materials is affected. On the other hand, new raw materials that have been proved to have good performance and are widely used in the world cannot be used in Chinese cosmetics, which has also increased the gap between Chinese cosmetics and foreign companies in technology and innovation to some extent." He said that the cosmetics update cycle is fast, which requires enterprises to continuously introduce new products to the market.

　　According to the new regulations, ordinary new raw materials for cosmetics are put on record, which simplifies the use procedure. Dong Yinmao believes that the new regulations have changed the long-standing difficulty in approving new raw materials. The establishment of the new raw material filing mode has opened up a brand-new mode for enterprises to innovate and develop new raw materials, and given a broad space for innovation and development of products with new functions.

　　The new regulations encourage the innovation of cosmetics enterprises not only in the management of new raw materials, but also clearly put forward that the state encourages and supports the research and innovation of cosmetics; Encourage and support the use of modern technology, combined with China’s traditional advantageous projects and characteristic plant resources to research and develop cosmetics.

　　Xu Liang believes that this is good for the healthy development of the whole industry, because "one has no technical strength and only passed ‘ Arrange a story ’ Companies that attract consumers will not do it for a long time. " Dong Yinmao also believes that the new regulations "make enterprises committed to the research of cosmetic raw materials, production technology and product innovation see hope".

　　Highlight 4: Cosmetic efficacy claims must have scientific basis and accept social supervision.

　　Innovation is not enough, and propaganda is coming together. It is not uncommon to make false and exaggerated propaganda on the efficacy of cosmetics and mislead consumers. Some cosmetic practitioners even have the idea of drugs, promoting cosmetics as magical products with medical effects.

　　According to media reports, in January this year, on the train from Rizhao, Shandong Province to Jinan, someone sold a cosmetic called "Baicao Cream" as a medicine to passengers. The salesman claimed that the product can relax muscles and promote blood circulation, relieve pain, and also treat skin diseases, mosquito bites and other symptoms, describing this cosmetic as magical.

　　A few years ago, the concept of "cosmeceuticals" was very popular in China. Cosmetics are next to drugs, as if the efficacy of the products is more guaranteed. However, in January 2019, National Medical Products Administration clearly pointed out that it is illegal to claim the concepts of "cosmeceuticals" such as "cosmeceuticals" and "medical skin care products" for products registered or filed in the name of cosmetics.

　　The new regulations issued this time further clarify the false propaganda behaviors such as claiming medical functions. The new regulations clearly point out that cosmetics labels and advertisements must not express or imply that products have medical functions, and must not contain false or misleading contents.

　　Moreover, the new regulations stipulate that the efficacy claims of cosmetics should have sufficient scientific basis, and the literature and research data on which the efficacy claims are based should be published and accepted by the society. In other words, whether cosmetics are effective and why they are effective must rely on science.

　　 (Reporter Chen Haibo)