A woman’s hips are big, so it’s easy to have children?

Original Zhimei Tencent Medical Code, she knows 

In daily life, I sometimes hear the saying that "a big ass is easy to bear."

This statement not only disrespects women, but also lacks scientific basis.

The so-called "good childbirth" usually means easy delivery, and one of the key factors affecting delivery is the size of the bone birth canal (the birth canal formed by the pelvic cavity).

During pregnancy, the size of the pelvis will not change much, but under the action of hormones such as relaxin, the ligament will relax and the pubic symphysis will be widened by 4-6 mm, so that the fetus can pass [1].

(Source: Hong Kong, China Department of Health)

If the pelvis is too small, or the shape does not match the fetal head, it may affect the fetus passing through the pelvis and cause dystocia [1,2].

If the pelvis size is normal, but the fetus is too large, making the pelvis relatively narrow, it may also cause dystocia [1,2].

But a big ass doesn’t mean a big pelvis.

Under normal circumstances, the pelvic shape can’t be observed by naked eyes. Generally, a professional pelvic evaluation is conducted by a doctor during the prenatal examination.

The doctor will check and measure the size of the pelvic entrance, middle and exit, and then compare it with the size of the fetal head to see if there is pelvic stenosis or mismatch [1].

If the buttocks are fat, it will affect delivery.

During pregnancy, estrogen and progesterone levels will continue to rise, causing an increase in fat reserves.

Especially in thighs, abdomen, buttocks, breasts and other parts of the fat increase is more obvious.

At this time, if the weight is not strictly controlled, too much fat will accumulate in the abdomen and buttocks, which will not only help the delivery, but also hinder the delivery process [3,4].

In addition, if the weight gain during pregnancy is too fast and too large, it is easy to cause the fetus to be larger and difficult to pass through the birth canal, resulting in dystocia [1-4].

1. Regular check-ups are more reassuring.

Delivery is a big project. Besides the pelvis, the productivity, the size and position of the fetus and the age of the pregnant woman will all affect delivery.

Therefore, regular check-ups during pregnancy can help doctors evaluate and make reasonable suggestions in time.

2. Don’t eat too much

Too fast weight gain during pregnancy will not only make the fetus too big, but also cause dystocia.

It will also increase the risks of gestational diabetes, pregnancy-induced hypertension and proteinuria.

It is also easy to separate rectus abdominis, and it is more difficult to return to normal weight after delivery [5,6].

Therefore, it is recommended that you consult a doctor or a clinical dietitian during the prenatal examination, and gain weight reasonably under the guidance of a doctor according to different body mass indexes before pregnancy.

3. Exercise is the most cost-effective "maintenance"

If pregnant women are healthy and have no pregnancy complications (such as threatened abortion, pre-eclampsia, cardiovascular diseases, placenta previa, etc.), 150 minutes of moderate and low-intensity aerobic exercise (such as walking and resistance training) per week is safe and has many benefits [7].

For example, it can control excessive weight gain, prevent gestational diabetes, enhance muscle strength, reduce low back pain and edema, improve the mood and sleep of pregnant women, and enhance their physical strength to prepare for production.

If there is no physical discomfort, it is recommended that pregnant women exercise at least five times a week for 30 minutes each time [8].

Sisters who have no exercise habits before can try low-intensity exercise, such as walking, brisk walking and cycling.

(Source: Hong Kong, China Department of Health)

If you have exercise habits at ordinary times, you can try moderate-intensity sports.

For example, jogging, aerobics, swimming, dancing, pilates, etc., and appropriately reduce the number after the number of weeks of pregnancy increases, according to the doctor’s advice.

Of course, strong abdominal muscles, pelvic floor muscles, etc. can not be practiced for a while, and the improvement of muscle strength depends on long-term persistence.

So sisters can exercise before they get pregnant and stick to it!

4. Encouragement from family and friends is especially important.

In addition to various objective conditions, there is also a great influence on natural delivery, that is, the mental and psychological state of the parturient.

Excessive anxiety, fear and tension may make pregnant women have uterine atony and prolong the labor process;

Fetal distress may also occur, which brings danger to the mother and baby [9,10].

Therefore, psychological construction during pregnancy is also crucial.

A good way to reduce fear is to understand the knowledge related to childbirth [11], such as hospital propaganda videos and brochures are good sources of knowledge.

Besides relying on the efforts of the parturient, encouragement and support from society, family, friends and medical staff are also very important [11,12], even more important.

Therefore, if your lover is pregnant, I hope you can learn more about it, understand her hardships, and give support and companionship.

Finally, there are many factors that affect delivery, and expectant mothers who are preparing for pregnancy really don’t have to worry about some accidental statement.

Regular check-ups, trusting doctors and nurses, and making adequate preparations will surely usher in that lovely baby happily!

Review expert

Feng Cuiping | Deputy Chief Physician, Department of Obstetrics and Gynecology, Beijing China-Japan Friendship Hospital

references

[1] Pavli?ev M, Romero R, Mitteroecker P. Evolution of the human pelvis and obstructed labor: new explanations of an old obstetrical dilemma. Am J Obstet Gynecol. 2020 Jan; 222(1):3-16. doi: 10.1016/j.ajog.2019.06.043. Epub 2019 Jun 25. PMID: 31251927.

[2]Nicholson JM, Kellar LC. The active management of impending cephalopelvic disproportion in nulliparous women at term: a case series. J Pregnancy. 2010; 2010:708615. doi:10.1155/2010/708615

[3] Siega-Riz AM, Viswanathan M, Moos MK, Deierlein A, Mumford S, Knaack J, et al. A systematic review of outcomes of maternal weight gain according to the Institute of Medicine recommendations: birthweight, fetal growth, and postpartum weight retention. Am J Obstet Gynecol 2009; 201:339.e1–14.

[4]Kim SY, Sharma AJ, Sappenfield W, Wilson HG, Salihu HM. Association of maternal body mass index, excessive weight gain, and gestational diabetes mellitus with large-for-gestational-age births. Obstet Gynecol. 2014 Apr; 123(4):737-44. doi: 10.1097/AOG.0000000000000177. PMID: 24785599; PMCID: PMC4548850.

[5] Wang Linjie, Guo Honghua, Zhang Caihong, li miao, Zhu Jinmei, Yi Huanying, Chen Xiaomei. Research progress of weight management during pregnancy [J]. China Journal of Reproductive Health, 2019,30(03):284-287.

[6] Kominiarek MA, Peaceman AM. Gestational weight gain. Am J Obstet Gynecol. 2017; 217(6):642-651. doi:10.1016/j.ajog.2017.05.040

[7]Activity P , Pregnancy E D . Committee Opinion No. 650:, Physical Activity and Exercise During Pregnancy and the Postpartum Period[J]. Obstetrics & Gynecology, 2015, 126(6):e135.

[8] Professional Committee of Pregnancy Complicated with Diabetes Mellitus of China Maternal and Child Health Association, Obstetrics Group of Obstetrics and Gynecology Branch of Chinese Medical Association. Expert Consensus on Exercise during Pregnancy (Draft) [J]. Chinese Journal of Perinatal Medicine, 2021,24(09):641-645.

[9] Qian Shu Hua, Zhu Xinli, Shen Beibei, Zhou Huixin, Ding Yan. The influence of anxiety in early pregnancy and late pregnancy on maternal delivery mode [J]. Chinese Journal of Nursing, 2021,56(02):245-249.

[10] Rouhe H,Salmela-Aro K,Toivanen R,et al. Obstetric outcome after intervention for severe fear of childbirth in nulliparous women-randomised trial[J]. BJOG,2013,20:75-8

[11] Salmela-Aro K, Read S, Rouhe H, Halmesm?ki E, Toivanen RM, Tokola MI, Saisto T. Promoting positive motherhood among nulliparous pregnant women with an intense fear of childbirth: RCT intervention. J Health Psychol. 2012 May; 17(4):520-34. doi: 10.1177/1359105311421050. Epub 2011 Sep 29. PMID: 21963681.

[12] Clinical Practice Guidelines for Normal Delivery [J]. Chinese Journal of Perinatal Medicine, 2020,23(06):371-375.

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384 million vehicles and 469 million people! The Ministry of Public Security released the national data of motor vehicles and drivers in the first half of 2021.

Xinhua News Agency, Beijing, July 6 (Reporter Ren Qinqin) According to the statistics of the Ministry of Public Security, as of June 2021, the number of motor vehicles in China reached 384 million, including 292 million cars; There are 469 million motorists, including 431 million motorists. In the first half of 2021, there were 18.71 million newly registered motor vehicles and 13.9 million newly licensed drivers.

In the first half of 2021, there were 18.71 million newly registered motor vehicles nationwide, an increase of 4.57 million compared with the same period of last year, an increase of 32.33%, a record high in the same period. 14.14 million vehicles were newly registered, an increase of 3.725 million vehicles or 35.76% compared with the same period of last year. 4.26 million motorcycles were newly registered, an increase of 932,000 compared with the same period of last year, an increase of 28.02%.

By the end of June, the number of new energy vehicles in China reached 6.03 million, accounting for 2.06% of the total number of vehicles. In the first half of the year, 1.103 million new energy vehicles were newly registered, an increase of 774,000 compared with the same period of last year, an increase of 234.92%, a record high. The new registration of new energy vehicles accounts for 7.80% of the new registration of automobiles.

There are 74 cities in China with more than 1 million vehicles, an increase of 5 cities, 33 cities with more than 2 million vehicles and 18 cities with more than 3 million vehicles. Among them, Beijing has more than 6 million cars, Chengdu and Chongqing have more than 5 million cars and Suzhou, Shanghai and Zhengzhou have more than 4 million cars.

There are 469 million motor vehicle drivers in China, including 431 million motor vehicle drivers, accounting for 92.00% of the total number of drivers. In the first half of 2021, the number of newly licensed drivers in China was 13.9 million, an increase of 6.62 million or 90.93% compared with the same period of last year. Among them, there were 16.57 million drivers over 60 years old, an increase of 2.33 million or 16.36% compared with the same period of last year.

In order to do a good job in the prevention and control of normalized epidemic situation, local public security traffic control departments continue to vigorously promote the online operation of 31 traffic control services. Online vehicle and driver’s license business was handled 44.45 million times, a year-on-year increase of 92.99%.

1 Hz Peak Technology, Gree leads China to create!

After Copenhagen, "low-carbon economy" has become the focus of attention of people from all walks of life around the world. Guangdong Province has achieved remarkable results in low-carbon development, and has been identified as one of the pilot provinces for low-carbon development by the state. The results of the "2011 Renshang Low-carbon List" were also announced in Guangzhou on April 26th. Dong Mingzhu, President of Gree Electric, was awarded the "Best Low-carbon Business Leader" for promoting the green strategy of enterprises, and became the representative of benevolent businessmen with the most exemplary effect, leading the sustainable development of low-carbon environmental protection in China with exemplary strength.

Dong Mingzhu believes: "An enterprise should not only create profits and promote its own development, but more importantly, take the initiative to undertake the social responsibility of cultivating the concept of green consumption and promoting the development of low-carbon economy."

For a long time, Gree Electric regards the product quality with energy conservation and environmental protection as the cornerstone of enterprise’s survival and development, and regards energy conservation and environmental protection as an important measure to build and enhance product brands. Gree embeds the green development strategy into the company’s development strategy, actively develops green products, advocates green consumption, saves energy and reduces consumption, and takes the initiative to undertake corporate social responsibility.

At present, the lowest frequency of most air conditioners in the market is basically around 10 Hz, but this time, Gree Electric has set a new record for the performance of inverter air conditioners, reaching 1 Hz. Many friends don’t know much about the concept of 1 Hz. According to relevant technical personnel, inverter air conditioners consume little power when operating at 1 Hz, and they can operate at a constant temperature with only 45 watts of power, which is only equivalent to the power consumption of a light bulb.

Gree’s breakthrough in frequency conversion technology not only conquered the peers in the industry, but also won the affirmation and evaluation of authoritative experts. Zhou yuan, an academician of China Academy of Sciences, said that Gree’s core competitiveness in frequency conversion technology has taken a powerful step for China to move from a big air-conditioning intelligent country to a strong air-conditioning intelligent country, and from "Made in China" to "Created in China".

At the same time of technological breakthrough, Gree Air Conditioning has not left behind after-sales service items. In 2005, Gree Electric took the lead in proposing a "six-year free warranty" for household air conditioners, which set off a service upgrade revolution in the industry. Within a year, a large number of enterprises followed suit, which greatly improved the overall level of the air conditioning industry.

On March 1st, Gree Electric, the leader of the air-conditioning industry, once again shouldered the heavy responsibility of leading the trend of the industry, and announced that from January 1st, 2011, all consumers who buy Gree inverter air conditioners in China can enjoy the "one-year free replacement" service. This is the first time that air-conditioning enterprises in China have promised that inverter air conditioners will be replaced free of charge in one year. Since then, the air-conditioning industry will take Gree as the benchmark, and further improve the importance of inverter air-conditioning quality and after-sales service. For the emerging market of inverter air conditioner, the industry as a whole pays attention to quality and the environment of healthy competition will lay a solid foundation for the future development of the industry. Gree Electric’s move will not only enlarge his share of "cake", but also contribute to the growth of the whole industry and market.

True blue will never stain. Strict control of product quality, improvement of cost control, absolute attention to brand reputation, and persistent persistence can create a brand that can make consumers trust and lead the industry. And all this is the source of confidence that Gree Electric dares to make promises and accept the test of consumers.

The collection in the home is actually a "million treasures". Prosecutor of Binhu District, Wuxi City: Keep your eyes open and look for formal agency appraisal.

  In recent years, all kinds of treasure-hunting and treasure-hunting programs have heated up the antique market, and the cultural relics market is unprecedentedly hot. Collectors all hope that their home collections can fetch a good price. However, most Tibetan friends only see the flowers on the surface, but they don’t know how many tricks there are. On February 5, 2021, the People’s Procuratorate of Binhu District, Wuxi City, Jiangsu Province filed a public prosecution against seven suspects, including Huang, who committed fraud in the name of antique trading.

  The collection in the happy event of heaven is worth millions.

  Mr. Wang is an antique lover and has a collection of several ancient coins. Through online advertising, he found an auction company and wanted to sell ancient coins. The staff of the company asked Mr. Wang to add WeChat and send photos of ancient coins first. Not long after, the staff said that they had shown the photos to the company’s professional appraisers. The color was very good and should be able to sell a lot of money. Please ask Mr. Wang to take the ancient coins to the auction company for a detailed appraisal.

  Mr. Wang was overjoyed. After arriving at the auction company, two employees received him, and a middle-aged man was invited, calling him a master appraiser, which was very professional. The master carefully looked at the coin brought by Mr. Wang, and said that it should be an ancient coin in Guangxu period, and it is well preserved, and it is estimated that it can sell for 1.2 million. The staff also introduced: "Our company has three trading modes, one is auction, the procedure is slow, the other is pawn, but the transaction price will not be very high, and the third is’ private transaction’ mode, the price is high and the speed is fast. We suggest you use the third one." After some consideration, Mr. Wang accepted the salesman’s suggestion and chose the "private transaction" mode.

  The staff took out an Art Goods Trading Service Agreement, and Mr. Wang signed the agreement and paid a service fee of 5,000 yuan as required. The salesman said that he would find a buyer for him as soon as possible.

  The transaction cost of a wave of three-fold collections is high.

  Half a month later, the auction company called: "Hello, Mr. Wang, we have found an overseas buyer for you, and the transaction will be completed in one week. Before that, you need to file your collection with the Cultural Relics Bureau to prove that this collection is not a national first-class or second-class cultural relic and is allowed to go through customs." In the face of complicated procedures, Mr. Wang made a mistake. The other party said that the auction company could help Mr. Wang get the record, but Mr. Wang needed to pay the appraisal fee of 8700 yuan, and Mr. Wang agreed.

  Soon, the auction company called again and told Mr. Wang that the previous buyer had repented and didn’t want it. They found a new buyer and needed to make an auction record of his ancient coins, so that it was easier to overestimate the value and make a deal, and they had to pay a fee of 20 thousand yuan. Under the lobbying of the salesman, Mr. Wang paid 20 thousand yuan through WeChat transfer, and the other party sent a receipt with official seal.

  This time, the transaction of ancient coins still failed. Mr. Wang has some regrets and can only comfort himself that a million-dollar business will not be so easy to succeed. Subsequently, the auction company helped Mr. Wang find several "overseas buyers" one after another, but the ancient coins were not sold, and various handling fees and service fees were collected a lot. Whenever Mr. Wang asks about the sales progress of coins, the salesman always procrastinates with various excuses, but he can’t answer the detailed questions. When the contract expired and Mr. Wang went to the auction company to renew the contract, he found that the company had closed its doors and was cheated.

  Uncover the mystery, the transaction is false and cheating is true.

  In May 2017, Huang set up an auction company in Binhu District, Wuxi City, mainly engaged in the identification, evaluation and sales of handicrafts and art collections, but the business was flat. In November 2018, he hired Zou (handled separately) as the company’s vice president, responsible for the main business. Chao had been engaged in the cultural and artistic industry before, and he had many doorways. He introduced a "private transaction" model to Huang, that is, he took the opportunity to collect service fees for collectors under the guise of finding buyers. Huang thought it was feasible after listening, and the two hit it off.

  Chao recruited salesmen to find collectors in various ways, falsely claiming that he could sell his collectibles through auction, pawn, "private transaction" and other modes, and collected customers’ funds on the grounds that he needed various expenses during the sales period. Chao and others don’t know whether the collection is true or false, and the so-called "master appraisers" don’t have appraisal qualifications, but they often falsely report the high price, telling the victims that their collection is extremely valuable, and overseas buyers are willing to invest in it, and then "propose that the collection needs to pay customs clearance fees and service fees when it leaves the country", "If it wants to sell at a high price, it needs to make an auction transaction record and pay a handling fee" and other reasons to trick the victims into funds, and then "the collection is auctioned off" and ". After review, from November 2018 to September 2019, the salesman of the company used the above methods to defraud nearly 400,000 yuan in various expenses.

  [Prosecutor’s statement]

  Regular auction companies generally don’t charge any fees in the early stage. Antique lovers should keep their eyes open and look for qualified appraisal institutions and auction companies when they want to appraise or auction their collections. At the same time, we should also know more about relevant knowledge, and don’t take chances and try to get rich overnight. We think that an old object we find at random is a precious antique that can sell at a high price, but it falls into the trap carefully woven by swindlers.

The Central Meteorological Observatory issued a yellow warning for cold wave.

  CCTV News:The Central Meteorological Observatory issued a yellow warning of cold wave at 18: 00 on December 12. It is predicted that a strong cold wave will start from Xinjiang and affect China from west to east and from north to south from the night of December 12 to 16. There will be northerly winds of 4 ~ 6 in most areas, and the temperature will drop by 8 ~ 12℃, and the temperature will drop by more than 14℃ in parts of northwest China, central and western Inner Mongolia, western North China, Jiangnan, northern South China and Guizhou. There are 9 ~ 10 winds and 12 ~ 13 gusts in Shankou area of Xinjiang, and 6 ~ 8 winds and 9 ~ 10 gusts in the eastern and southern sea areas. On the morning of 17th, the lowest temperature line of 0℃ can be pressed south to southern Guizhou and northern Jiangnan, and the line of -10℃ is located from northern Huanghuai to Qinling. The lowest temperature in some areas of North China, northern Huanghuai and other places will approach or fall below the historical extreme value in the same period.

  Among them, from 20: 00 on December 12 to 20: 00 on December 14, there will be a temperature drop of 8 ~ 12 C in Xinjiang, western Inner Mongolia, Gansu and Ningxia, and the local temperature drop in northern Xinjiang and western Gansu can reach more than 14 C.

  Defense guide:

  1, the government and relevant departments in accordance with their duties to do a good job of cold wave prevention;

  2, pay attention to add clothes to keep warm, take good care of the old, weak and sick;

  3. Take cold-proof measures for livestock, poultry, tropical and subtropical fruits and related aquatic products and crops;

  4, do a good job of windproof.

The business model of foreign trade trust continued to innovate and optimize, expanding the new dimension of wealth management.

   As an innovative wealth management tool, insurance trust is gradually showing its huge market potential. China Foreign Economic and Trade Trust Co., Ltd. (hereinafter referred to as "Foreign Trade Trust") continues to innovate and optimize the insurance trust business, providing customers with one-stop wealth management services, making "guarding" more warm.

  Insurance Trust is a trust established with the relevant rights and corresponding interests of life insurance contract as trust property. It aims to transfer the insurance premium to the trust account according to the contract when the insurance payment conditions occur, and the trust company will manage, use and dispose of the trust property according to the contract.

  Compared with the traditional legal inheritance, will, gift and personal insurance, this model has many advantages. First, the threshold of establishment is lowered through the leverage of insurance and installment delivery, so that the trust can cover more customers with wealth management and inheritance needs; Second, through the professional management of insurance money, we can realize the risk isolation and protection of funds, preserve and increase their value, and realize long-term wealth inheritance; Third, based on the wider range of beneficiaries of the trust, it can provide more flexible customized property planning arrangements.

  As a modern financial company dedicated to creating innovation-oriented, service-oriented entities and people-oriented, Foreign Trade Trust provides customers with convenient and efficient arrangements for setting up trust products by providing exclusive customized services, including whole-program services such as architecture design, trust management and asset allocation. As early as 2014, foreign trade trust started the research and practice of insurance trust business. In 2015, foreign trade trust landed the first insurance trust, and continued to innovate and optimize its business model with the changing needs of customers in the past decade.

  As an innovative wealth management tool, insurance trust is gradually showing great market potential. Foreign Trade Trust said that it will always firmly practice the political and people-oriented nature of financial work, earnestly fulfill the social responsibilities of financial companies of central enterprises through various innovative trust businesses such as charity, special needs and property trust, and help a better life with the power of trust.

The big health industry is in the ascendant, and Chinese medicine enterprises are making efforts to "new blue ocean"

   Cctv news  In the report of the 19th National Congress, the implementation of the "Healthy China" strategy has brought great benefits to the medical and health industry. In recent years, the health industry has developed rapidly and has been called "the global ‘ after the IT industry; Wealth The 5th Wave ’ " . The improvement of national policies, public concern and the promotion of the market have provided fertile ground for the development of large health industries.

  In October 2016, the Central Committee of the Communist Party of China and the State Council issued "Healthy China ‘ 2030’ Planning Outline ",clearly raising" Healthy China "as a national development strategy; In the report of the 19th National Congress, the call of "implementing the strategy of healthy China and developing the healthy industry" was clearly reiterated. At the two sessions this year, the National Health Planning Commission changed its name to National Health Commission, and the development of health industry began to shift from "focusing on treating diseases" to "focusing on people’s health". "Preventing diseases" was regarded as the "new blue ocean", and the big health industry became a new "window".

  The change of demand has led to the change of the traditional health industry model. The big health industry with "prevention, treatment and maintenance" as its main industry has ushered in the "blue ocean era". Some experts predict that the big health industry will reach 10.5 trillion in 2020, with unlimited development prospects. The big health industry has attracted many cross-border giants to compete, including Baidu, Ali, Suning, Tencent, China Resources, Evergrande, Vanke and so on.

  Under the background of such a booming healthy China and benefiting the world, Chinese medicine practitioners are naturally indispensable. The Outline of Healthy China 2030 Plan puts forward that the unique advantages of Chinese medicine will be brought into full play, and the quintessence of Chinese medicine will be given a strong impetus in the new era. How will Chinese medicine enterprises pursue the wave of this era? The strategic cooperation between Beijing Youmei Bio and Beijing Tongrentang Xing ‘an League is a beneficial attempt to integrate and develop the big health industry.

  Recently, Beijing Youmei Biotechnology Co., Ltd. (hereinafter referred to as "Youmei Bio") has reached a strategic cooperation with Beijing Tongrentang Xing ‘an League Chinese Herbal Medicine Co., Ltd. Youmei Bio is a compound and innovative biotechnology company, which has developed a variety of big health products that combine the essence of Chinese herbal medicine and modern quantum technology. Founded in 1669, Beijing Tongrentang is a time-honored brand in the Chinese medicine industry.

  As practitioners of the concept of great health, the two sides will devote themselves to building a great health ecological industry with a new business model and help implement the development strategy of "Healthy China".

He Xianfeng, a professor of traditional Chinese medicine at Xing ‘an League in Beijing Tongrentang, took a group photo with Feng Bin, chairman and president of Wu Rongfang.

   During the cooperation, the founder of Youmei Bio announced the strategic plan of "building the industrial chain of Big Health Group in the future, screening mature production bases to the whole country, reforming enterprise management, upgrading customer service, building business school system and health service center". Wu Rongfang, chairman of Youmei Bio, said: "I hope that the resource platform of the enterprise will enable each enterprise to gain more and develop better in cooperation, truly exert its energy and driving role, and contribute to the big health industry!"

  Without national health, there will be no overall well-off society! The big health industry is becoming an important driving force for economic growth. It can be predicted that with the continuous acceleration of consumption upgrading and people’s increasing attention to the quality of life and physical health, this industry will usher in an unprecedented golden development period.

The animated film "Chang ‘an Three Wan Li" is finalized. 7.8 Poetic Tang Dynasty is magnificent.


1905 movie network news The tenth anniversary of the light-chasing animation was officially finalized on July 8, which opened the competition pattern of summer file as the head domestic commercial blockbuster! The poster of the film "Nine Days after the Moon Falls" was exposed synchronously, with the bright moon hanging high, waterfalls flowing and romantic poetry flowing freely. Gao Shi and Li Bai rode to Wan Li to live together. The epic masterpiece "Three Wan Li in Chang ‘an" is the opening work of the "New Culture" series of light-chasing animation, based on the history of the Tang Dynasty in China, and will lead the audience to feel the beauty of the prosperous Tang Dynasty and traditional culture on the big screen through the top animation production technology in China.


Poetic Datang artistic conception is magnificent and romantic.

Gao Shi Li Bai rode to Wan Li to live together.

  

The movie "Three Wan Li in Chang ‘an" released the "Nine Days after the Moon Falls" version of the poster, the picture is full of magnificent imagination, and the outline conveys the romance and grandeur of the poetic Tang Dynasty. The splendid Milky Way, the moonlight pouring down like a waterfall, and the protagonists Gao Shi and Li Baiyue galloped happily and went to Wan Li to live together. The magnificent spectacle scene atmosphere of the poster with great visual impact perfectly presents the beauty of the artistic conception of Tang poetry written by Li Bai, which is "Flying down three thousands of feet, suspecting that the Milky Way has set for nine days", and makes people full of imagination and yearning for the magnificent Tang Dynasty.


Once released, the posters were widely discussed and praised by the audience, such as "It’s so beautiful, I can look up at it at a glance", "The moon in Li Bai’s poem has a picture", "It’s poetic and romantic", "I feel that poetry is almost overflowing the screen" and "I am very much looking forward to feeling the great scene of the Tang Dynasty in the movie on the big screen". The bright moon shines through ancient and modern times, and the classics travel through thousands of years. The new visual presentation of the film for the Tang Dynasty and Tang poetry has made the audience look forward to the release of the film.


Carry forward Chinese traditional culture

The "new culture" series of light-chasing animation shocked the audience.


 On the occasion of the 10th anniversary of the establishment of Zhuiguang Animation, Zhuiguang Animation has launched a brand-new "new culture" series with Three Wan Li in Chang ‘an as its opening work, following the successful creation of "New Legend" series and "New God List" series. It is worth mentioning that this year is also the third consecutive year of light-chasing animation, and I met the audience at the cinema in the summer. Following the release of the movie White Snake 2: The Green Snake Robbed (2021) and the movie The List of New Gods: Yang Jian (2022) for two consecutive years in summer, the movie Three Wan Li in Chang ‘an, as the first domestic animation giant in 2023, joined the summer file in 2023 with a big head, opening a more diversified and rich market structure for the summer file.


As a major national historical film, The Three Wan Li in Chang ‘an is based on the history of Tang Dynasty in China, aiming at promoting the traditional culture of China. Through the legendary stories of famous poets such as Gao Shi and Li Bai, the film will show the audience the heroic spirit of the Tang Dynasty, the lofty aspirations of historical celebrities such as Li Bai, and the classic charm of Tang poetry that has been passed down for thousands of years, so that audiences all over the country and the world can feel the beauty of China culture together.


 The summer epic animation masterpiece "Chang ‘an Three Wan Li" will be released nationwide on July 8, 2023, so stay tuned!


The 300th anniversary of the tank: the "locomotive" of China off-road vehicle.

The train runs fast, thanks to the headband.


Just like the "locomotive", the train that pulls the China brand off-road vehicle and the China hard-core off-road vehicle market roared forward-although the tank 300 is not the pioneer of the China brand off-road vehicle, its launch has made the potential energy of the weak China brand off-road vehicle more and more powerful, and it has also made a niche.The dull hard-core off-road vehicle market is becoming more and more active.

picture

A set of data can best explain the "speed" and energy of the tank 300. At the end of 2020, Tank 300 went on the market, and in 2021, the sales volume of Tank 300 reached 85,000, accounting for 42% of the market share of the whole hard-core off-road vehicle, which became an instant hit.


In 2018, the sales volume of hard-core off-road vehicles in China was less than 100,000 units. By 2022, the sales volume of hard-core off-road vehicles in China reached 210,000 units, which doubled in two years. Among them, the sales volume of Tank 300 exceeded 100,000, accounting for 48% of the market share. Tank 300 has activated the hard-core off-road vehicle market in China by itself.


Authoritative data shows that,Among the four best-selling hard-core off-road vehicles in the world in 2022, the tank 300 is second only to.Jeep WranglerRanked second.Behind the tank 300 are the "hard-core veteran players" Bronco and Prado-this is also the "only four" hard-core off-road vehicle with annual sales of more than 100,000 vehicles worldwide.


Tank 300 became the first hard-core off-road vehicle of China brand to really wrestle with the global "top-stream" hard-core off-road vehicle.


In the three years since its listing in December, 2020, the cumulative sales volume of Tanks 300 reached 289,126, ranking first in the sales volume of off-road SUVs in China for 35 consecutive months.


The continuous hot sale of the Tank 300 has invisibly increased the potential energy of the hard-core off-road vehicle market, and many off-road vehicles of China brand have indirectly become the beneficiaries of the "potential energy dividend".

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For example, the sales of BJ40, which went on the market earlier, were depressed at first because of the hard-core off-road niche models, but thanks to the trendy marketing of Tank 300 hard-core off-road and its influence on consumers’ minds, the sales of BJ40 also appeared gratifying.The growth of.

More importantly, the tank 300 not only has a positive "pull" effect on the hard-core off-road vehicle market, but also makes the "square box" gradually become an aesthetic trend in the whole automobile market-even in the new energy market, the "square box" has become a common practice.

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In the past three years, the "phenomenon" of Tank 300 has been a hot topic in the automobile circle-why is Tank 300 successful and why is it frank?Can the success of G 300 last?


Tank 300 makes the impossible possible.


Before the listing of Tank 300, the hard-core off-road vehicles that China consumers could buy were either expensive and difficult for most consumers to afford; Either the price is relatively close to the people, but the quality and reliability are not so good. For example, Beijing BJ40 and Tanker 300 were listed earlier, but because of the user’s word of mouth, the market performance and presence are not good.

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Before Tank 300, in 2019, the most reliable hard-core off-road vehicle that consumers could buy was the domestic Toyota Prado, but the price of Prado’s entry model was close to 500,000 yuan. High price, many off-road players can only "Looking at the ocean and sighing. "


In June 2020,The domestic Prado stopped production, even on the eve of the production stop, the Prado terminal only had a discount of several thousand yuan. The firm price of Prado also reflects consumers’ pursuit and desire for hard-core off-road vehicles at that time.


More than a month after Prado officially announced the suspension of production, in July 2020, the Chengdu Auto Show Tank 300 made its world debut for the first time, and the ground thundered. Tank 300 has become the most concerned model in Chengdu Auto Show.

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During the 20 days from the pre-sale of Guangzhou Auto Show in late November to its listing on December 17th, the order for tank 300 exceeded 10,000.Officially listed at 175,800 yuanThe starting price has set a new benchmark for the price of hard-core off-road vehicles. Since then, the tank 300 has been in short supply. On the APP, "reminder"It has become the most common thing that users do in tanks.

The off-road version is in short supply and the production capacity is limited, which makes my cherished tank 300 city version officially listed on July 23, more than seven months later. I successfully placed an order at 0: 08 on July 24, 2021, becoming Tan.One of the 300 "reminders" army. After that, we waited for more than five months. It was not until the end of December 2021 that we got the car keys of Tank 300.

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From the tank owner’s point of view, there is only one reason for choosing the tank 300: the price-performance ratio of the tank 300 is "extreme". It used to cost hundreds of thousands to buy a reliable hard-core off-road vehicle, but the tank 300 can be easily done as long as it is in its early 200 thousand. In addition, driving a hard-core off-road vehicle can go to many places that are difficult for cars to reach. I told my daughter that we can only look from one side of the river to the other, but the tank 300 can carry us from there to here. Seeing the world from another perspective may make you see different scenery and be more interesting.


of course,Another important reason why many players are betting on the tank 300 is thatGreat Wall MotorRecognition and trust of hard-core off-road vehicles accumulated in technology for more than 20 years. Off-road vehicles, not cool appearance, fashionable configuration, sharp acceleration, but stability and reliability.

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More importantly, the tank 300 has drawn a "boundary" with the dull traditional hard-core off-road vehicle since its listing; In addition to the traditional hard-core products of off-road vehicles such as "three locks", "part-time 4wd" and "front double wishbone rear integral suspension",Tank 300 also integrates the trend, fashion and off-road lifestyle into marketing, which makes the hard-core off-road vehicle have the attribute of "hard-core fashion toy" for young people for the first time.. This is unprecedented in cross-country circles.

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The ultimate performance, the ultimate cost performance and the creative marketing of "fashion hard-core big toys" of hard-core off-road vehicles have jointly achieved the top 300 tanks.There is no "tank phenomenon".

Emotion-driven cross-country


At first glance, the continuous success of Tank 300 is the success of the product, but in essence it is the success of the brand concept.


Tank 300 has laid a distinctive IP for the hard-core off-road of the tank brand, and the tank brand is also subtly "empowering" the tank 300.

Liu Yanzhao, CEO of the tank brand, made it clear in an interview that "we insist on the brand proposition of’ iron man’s tenderness’. Tanks have both the tough side of hard-core off-road strength and the tender side of off-road feelings.Tanks are not only cars, but also off-roadWe insist on working with users to create a desirable lifestyle, and in this process, we will establish an emotional bond and empathy between the brand and users. "

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The tank brand is "not only about cars, but also about off-road". What is reflected behind this concept is that the tank brand wants to make off-road a reality.Lifestyle, and then let the brand and users, users and users form a solid emotional link. Therefore, tank brand activities, together with users.Play quite "out of the circle".


In March last year, the first user brand conference of tanks was that tank brand owners played the role of organizers and completed all activities from user conference planning to on-site hosting and performance. At the conference,TANK damage released "tank" LIFE Tanks burn life "user brand, and this also builds a" brand moat "outside the product..????????


San Pu, a famous Japanese sociologist, said in the 4th Consumer Consumption Era:People’s judgment of value is no longer confined to the satisfaction of material and service consumption, but whether the relationship between consumers and people can be established. Consumers promote communication with people and form a circle by buying goods, which is the significance of future "human" consumption. From this perspective, tank 300 has become the spiritual carrier of people who love off-road lifestyle.?????????

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Modification, co-creation and cross-country culture are also important ties between tank brands and users, which is also an important starting point for tank brands to "expand their circle". At present,Car owners selectively modify their cars according to their own intentions, which is also a part of tank brand culture.


For example, one of the most groundbreaking and representative modification schemes is to replace the highlights of retro models.Hub-A hub scheme of spoke plate based on the stamping process of steel hub in 1960s and 1970s.

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Before the birth of Tank 300, this retro scheme was only sought after in Japan’s minority circles. Now, the tank is 300 straight.The market for retro wheels has caught fire. In this case, the retro wheel hub brand is naturally very willing to participate in the co-creation of tank brands and the construction of tank brand culture.


It is worth mentioning that the tank brand also provides opportunities for tank users in different fields to show exchanges and win-win cooperation in brand activities. I know a friend who is a car simulation RC remote control car. He is also the owner of the tank 300. After the tank 300 became increasingly popular, he put more energy into developing the simulation RC remote control car of the tank 300.

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At present, the simulation RC remote control car of tank 300 has become a minor celebrity in the off-road circle. My friend got the pleasure of cross-country life through the tank 300, and at the same time realized the business "circle expansion" with the help of the tank platform.


Liu Yanzhao said, "Tank is a platform, on which everyone can have their own business model and reasonable business model, so that they can support us and we can drive them.”。


Write it at the backTank 300 has become a "national hard-core off-road vehicle", and it is also the popularization of hard-core off-road vehicle culture in China. In a certain sense, the birth of Tank 300 and the continuous popularity of its sales are the signs that China’s automobile market has changed from growth to maturity-since Tank 300, China’s automobile consumption has really entered an era of personalization and fun.


Tank 300 is the "locomotive" of China brand hard-core off-road vehicle, which is worthy of the name.

The 2021 Changan Ford Sharp Edge Configuration Exposure pushed a total of 6 cars.

   A few days ago, we obtained the configuration information of 2021 Changan Ford Sharp Edge (| inquiry) from relevant channels. Compared with the current models, the new car cancels the 2.0T two-wheel drive seven-seat Platinum Sharp model and the 2.7T model, and only retains six models of 2.0t.. In addition, the new car has upgraded many details and configurations of the exterior interior. Combined with previous reports, the 2021 Changan Ford Sharp will be officially launched on December 22nd, and will be renamed as "Sharp Plus".

The 2021 Changan Ford Sharp Edge Configuration Exposure pushed a total of 6 cars.

   First of all, the 2021 Sharp comes standard with 13.2-inch central control screen +8-inch dashboard dual screen, Zhixing infotainment system and Ford Far Internet system, and the sense of science and technology has been significantly improved. In addition, from the middle model, the electric tailgate with high memory function, inductive tailgate, wireless charging of mobile phone, B&O stereo and automatic anti-glare rearview mirror are added to the new car. In terms of safety configuration, the middle and low models are equipped with reversing images, constant-speed battery life and rear parking radar. The middle models are equipped with lane keeping assistance, post-collision braking assistance and front parking radar, while the top models are exclusively equipped with active parking, blind spot monitoring, lane change warning and assistance systems.

   Model introduction review

2021 Changan Ford Sharp News was listed on December 22nd.

   In terms of appearance, the 2021 Sharp has mainly adjusted the details of the front face. The new car adopts a larger mesh grille, and the shape of the fog light area has also been adjusted, making the front face look more domineering and fashionable. The tail of the new car changes little, mainly adjusting the chrome trim to the taillight group.

The 2021 Changan Ford Sharp Edge Configuration Exposure pushed a total of 6 cars.

   In terms of interior, the new car has changed a lot, canceling the large-size vertical screen grille and adopting the popular multi-screen design. The size of the central control panel is 12.8 inches, and the operation convenience and fluency are improved. In terms of other configurations, the high-end models in the new car are also equipped with L2-class assisted driving and B&O audio. In addition, the new car has also improved the rear legroom and improved the seat comfort.

Changan Ford 2020 Sharp Edge

   In terms of power, the new car continues to be equipped with a 2.0L twin-vortex turbocharged direct injection engine with a maximum power of 180kW(244 HP) and a peak torque of 390Nm. The transmission is matched with an 8-speed knob gearbox.