Maserati： the charm and innovation of Italian luxury car brands

Maserati is an Italian luxury car brand with a history of 100 years and a legendary story, which is famous for its sports and performance. Maserati’s models not only have unique design and exquisite craftsmanship, but also have strong power and excellent handling, providing drivers with extraordinary driving experience. Maserati is also constantly innovating and evolving, and has launched a number of amazing new models, showing its vision and courage for the future. Today, let’s learn about Maserati’s world and feel its charm and innovation.

Maserati’s symbol is a trident, which originated from the coat of arms of Bologna, Italy, and is also a symbol of Neptune in Roman mythology. Trident represents Maserati’s three core values: strength, elegance and challenge. Mario Maserati, one of the founders of Maserati, designed this logo in 1920, which has since become the soul and logo of Maserati brand.

Maserati’s history can be traced back to 1914, when four brothers Alfonso, Carlo, Ettore and Bindo Maserati founded the Society à Anonima Official Alfieri Maserati in Bologna, specializing in the production of racing cars and aircraft engines. They have deep enthusiasm and professional knowledge for automobile technology, and soon they have made brilliant achievements in the field of racing. In 1926, they launched the first racing car named after Maserati, and won the championship at Targa Florio. Since then, Maserati has made great achievements in various international competitions, including Indianapolis 500, Italian Grand Prix and 24 Hours of Le Mans.

Maserati not only has a long history and legendary stories, but also has the spirit of continuous innovation and evolution. Maserati creates boundless boundaries with fearlessness, creates the future with innovation, and goes to the world with passion, bringing more surprises and choices to drivers. In recent years, Maserati has launched a number of amazing new models, showing its vision and courage for the future.

In 2020, Maserati launched a brand-new super sports car MC20, which is the first super sports car since Maserati launched MC12 in 2010 and the first mid-engine sports car since Maserati launched Bora in 1968. The MC20 adopts a brand-new Nettuno engine, which is the first time Maserati has used a self-developed engine since 1937. It has 630 horsepower and a maximum torque of 730 Nm, and can accelerate from 0 to 100 km/h in 2.9 seconds, with a top speed of 325 km/h. The MC20 also adopts lightweight carbon fiber body and aerodynamic design, as well as advanced electronic system and luxurious interior, providing drivers with the ultimate performance and comfort.

In 2021, Maserati launched a brand-new SUV model Grecale, which is the second SUV model after the launch of Levante in 2016, and it is also an important part of Maserati’s brand rejuvenation plan. Grecale is named after the strong wind blowing from the northeast Mediterranean, which symbolizes Maserati’s control of wind speed, direction and wind power. Grecale adopts a brand-new platform and powertrain, including hybrid and pure electric versions, with strong power and flexible handling, as well as elegant and sporty appearance and interior, providing drivers with diversified and personalized choices.

In 2022, Maserati will launch a brand-new convertible sports car MC20 Cielo, which is Maserati’s first convertible supercar and an extension of MC20 series. Cielo means "the sky", which means Maserati’s pursuit of freedom, infinity and challenge. The MC20 Cielo adopts retractable hardtop design, which can be opened and closed in 17 seconds without affecting the performance and space of the vehicle. The MC20 Cielo retains the powerful power and lightweight structure of the MC20 sports car, but also increases the fun and enjoyment brought by the convertible.

Maserati not only provides a variety of excellent models, but also provides a personalized customization project Fuoriserie, so that every customer can create their own unique Maserati according to their own preferences and needs. Fuoriserie means "customized car", which is Maserati’s respect and tribute to customers, and also Maserati’s confidence and challenge to itself. Fuoriserie customization project provides three themes: Corse, Unica and Futura, which respectively represent racing, uniqueness and future, allowing customers to choose and combine in appearance, interior, accessories and details to create their own style and attitude.

The theme of Corse is inspired by Maserati’s racing tradition, which provides elements of sports and passion, such as carbon fiber, aluminum alloy and racing painting, so that customers can experience Maserati’s speed and handling.

Unica theme is inspired by Maserati’s elegance and fashion, providing unique and exquisite elements, such as precious leather, wood, jewelry, etc., so that customers can experience Maserati’s taste and comfort.