Ideal first quarter net loss narrowed, Li Xiang: future product portfolio is similar to iPhone.
In the first quarter of this year, LI’s net loss continued to narrow.
On the evening of May 10th, LI released its financial report for the first quarter of 2022. The financial report shows that in the first quarter of this year, LI achieved revenue of 9.56 billion yuan, an increase of 167.5% year-on-year (compared with the same period of last year) and a decrease of 10% quarter-on-quarter; The net loss was 10.9 million yuan, and the loss narrowed by 97%.
For the second quarter, ideally, the delivery volume is expected to be 21,000 to 24,000 vehicles, up 19.5% to 36.6% year-on-year; The total revenue was 6.16 billion to 7.04 billion yuan, up 22.3% to 39.8% year-on-year.
In the third quarter of this year, LI’s second product L9 will be available. At the earnings conference call, Li Xiang, CEO of LI, introduced LI’s product strategy in detail for the first time. He said that LI’s product portfolio is similar to that of iPhone, and it will launch an explosive product in the price range of 200,000-500,000 yuan and every 100,000 yuan, covering two technical routes: extended range and pure electricity. He also revealed that LI will launch its first medium-sized product of 200,000-300,000 yuan next year.
LI revenue data
LI delivery data
Operating cash flow is positive for eight consecutive quarters.
Financially, LI is still as steady as ever.
According to the specific financial data, LI’s vehicle sales revenue in the first quarter was 9.31 billion yuan, an increase of 168.7% compared with 3.46 billion yuan in the same period last year, mainly due to the increase in vehicles delivered in the first quarter of 2022; Compared with 10.38 billion yuan in the fourth quarter of last year, it decreased by 10.3%, mainly due to the seasonal impact of the Spring Festival holiday.
The ideal gross profit margin of vehicles has maintained a steady growth, reaching 22.4%, compared with 16.9% in the same period last year and 22.3% in the fourth quarter of last year. Although this car gross profit margin data is not as good as Tesla’s high gross profit margin level of about 30%, it is better than the car gross profit margin level of 10% of most traditional car companies.
Ideally, the year-on-year increase in vehicle gross profit margin was mainly due to the increase in the average selling price of the 2021 Li ONE launched in May last year.
As can be seen from the financial report of the past year, the price increase of the modified models in May last year has a significant pulling effect on the gross profit margin of automobiles in LI. On April 1st this year, the price of LI increased by 18,000 yuan, which will offset the recent raw material security problems, and LI is still expected to maintain a good gross profit margin level in the second quarter.
In terms of R&D investment, in the first quarter of 2022, LI’s R&D investment was 1.37 billion yuan, up 167.0% year-on-year and 11.7% quarter-on-quarter. Ideally, R&D investment has reached a record high, mainly due to the increase in R&D personnel and new vehicle R&D activities.
In the same period, LI’s sales, general and management expenses were 1.2 billion yuan, up 135.9% year-on-year.
In terms of cash flow, its operating cash flow in the first quarter increased by 98% year on year to 1.83 billion yuan.
It is worth noting that this is the eighth consecutive quarter that LI has achieved positive operating cash flow. Among several new car companies, LI has always attached great importance to its financial stability and resilience, and Li Xiang himself has repeatedly emphasized the concept of "not making profits and never spending money blindly" in public.
LI cash flow data
By the end of the first quarter, LI’s cash reserves stood at 51.19 billion yuan. For the new power enterprises in the growth period, sufficient cash reserves also mean continuous R&D investment, marketing investment, sales and service network expansion ability.
Supply chain risks still exist, with the highest delivery volume of 24,000 vehicles in the second quarter.
Due to the uncertainty of supply chain and epidemic situation, the delivery guideline of LI in the second quarter is 21,000 to 24,000 vehicles.
In the past April, the automobile industry was affected by the epidemic, and the production base in LI, Jiangsu Province, was under heavy pressure. In April, a total of 4,167 Li ONE vehicles were delivered, down 62% from the previous month.
It is reported that LI Changzhou base is located in Changzhou, Jiangsu, and more than 80% of LI’s parts suppliers are located in the Yangtze River Delta region.
In the earnings conference call, LI co-founder and president Shen Yanan said, "The biggest risk in LI comes from the production situation of suppliers."
In response to supply chain risks, Shen Yanan said that Ideal hopes to certify more suppliers so that there will be more room for supply. At the same time, some short-term measures will be taken to deal with the current problems.
Regarding the question of whether the ideal will raise prices in the near future, Shen Yanan said that the price increase on April 1 has taken into account all foreseeable cost increases in a certain period of time in the future. "At this stage, there is no need to raise prices." However, he also mentioned that the company has strict monitoring measures in terms of cost fluctuations, and will continue to observe and follow up market demand to determine the selling price.
In addition, Shen Yanan added that the price increase on April 1 had a slight impact on sales in the first half of April, but since the second half of April, orders have resumed a good growth rate.
Benchmark Apple again: the product portfolio is like iPhone.
For the future product planning, Li Xiang said, first of all, two different power modes, extended range and pure electric, will adopt different body shapes. Extended range is suitable for SUV models, and pure electric will use "a brand-new shape". He said, "It is different from any product on the market today."
Secondly, different price strategies are adopted. In the price range of 200,000-500,000, there will be a heavyweight explosion product every 100,000 price range. At the same time, in every price range, there will be two power modes: extended range and pure electricity. Li Xiang thinks that the price of Li ONE is 300,000, which can be extended up and down quickly.
Interestingly, Li Xiang seems to have a "soft spot" for Apple when domestic car companies are bidding for old luxury cars.
For the above product combination scheme, Li Xiang compared it to "iPhone". Li Xiang explained, "iPhone is to launch products with different price points, such as iPhone12, iPhone12 Pro and iPhone12 Mini, with the help of a set of technical platforms, to accurately meet the needs of consumers."
At the 2021 earnings conference call in February, Li Xiang once said that the next five or ten years will focus on smart electric vehicles, and the ideal goal is to achieve Apple’s level in the field of smart electric vehicles ten years later.
In the third quarter of 2022, LI’s second model "Ideal L9" will be delivered. In addition, Li Xiang also revealed that next year, LI will launch the first medium-sized pure electric product with a price of 200,000-300,000 yuan. The appearance of this model will make LI truly face the corresponding price products of competitors such as Tesla, Weilai and Tucki.
Li Xiang once said that expansion does not mean spending more money, but spending more effectively. "We can give up profits, but to ensure a higher gross profit margin, as long as we ensure positive cash flow, we will invest all our gross profit in technology research and development and user service."
In the face of intensive research and development of new products in the next few years, whether the current model can support the rapid expansion of LI’s product portfolio will soon be revealed.
Or driven by performance, as of press time, LI stocks rose 7.8% to $20.38 per share.