Super girls was closed this year because the program lost its originality and the audience was tired of aesthetics.
Fast girl in 2011
The "Super/super girls" has been running for five times, but it has disappeared this year.
In May, all the music talent shows in 2012 have surfaced, such as "The Sound of Nature", "Infinite Stars", "blossoming flowers" and "Singing with Passion", but the once hottest talent show "super girls" is no longer held this year.
From the gorgeous debut to the quiet farewell, the ending of "Super Girl/Fast Girl" is very embarrassing. This program has trained many performing arts talents, and Chris Lee, Jane Zhang, BiBi Zhou, Laure Shang, Yisa, Yico Zeng, etc. all turned from unknown young girls into stars that attracted the attention of millions of people through this platform.
From the ratings statistics of "Fast Girl" in recent years, it can be seen that both the ratings and the ratings share are getting worse year by year. Not only is the brand of "Fast Girl" declining in terms of ratings, but the reporter also found that the development of players has also entered a bottleneck zone through statistics of news volume and itinerary notices. The top three players of the last session of Fast Women have been unable to compare with Chris Lee’s and become the "last fast women".
The Last Fast Girl Data Display
The ratings are not as low as those of the players in 2005.
In 2011, Duan Linxi, Hong Chen and Liu Xin won the top three places in super girls, but basically none of the contestants could leave a deep impression on the audience.
Looking back on the past, An Youqi and Baby Zhang in 2004, Chris Lee, Jane Zhang and BiBi Zhou in 2005, Laure Shang in 2006 and Yico Zeng in 2009, each "Super Girl/Fast Girl" will have one or more representative figures during the competition, but in 2011, there was a lack of such eye-catching figures.
The ratings of the fast girls in 2011 are not only difficult to compare with those of the super girls in 2005, but also the activities of the top three players in the entertainment industry are obviously less than those in previous years.
statistical range
Baidu search engine news headlines about "Super Girl/Fast Girl" in a specified time.
Statistical time period
Super girl in 2005: September 1, 2005-April 18, 2006.
2011 "Happy Girl": September 17, 2011-April 18, 2012.
The Last Fast Girl Data Analysis
The news search volume of players is less than 10% in 2005.
Within eight months after becoming the top three super girls, Chris Lee was mentioned more than 20,000 times by the news media, Jane Zhang was mentioned more than 10,000 times, and the top three super girls were mentioned 41,630 times by the media, equivalent to 167.8 times a day.
In the same eight months, in 2011, the top three "fast girls" appeared only 3638 times in the media, and were only mentioned 14.7 times a day, which was less than 10% of the "super girls" in 2005.
From the comparison of the number of travel notices of the top three players, it can be seen that the activity of the top three players in the entertainment circle has declined in 2011.
Media attention of "Super Girl" in 2005 and "Fast Girl" in 2011
The total number of articles in the hot media.
Chris Lee 205001050418950
BiBi Zhou 8330 5534 160355
Jane Zhang 12800 4894 240140
Duan Linxi 1640 105 12919
Liu Xin 1240 105 14338
Hong Chen 758 105 11448
The increase of hype means to catch the eye with negative news.
Take the Super Girl Competition in 2005 as an example. After the list of the top three was released, the news of Chris Lee, Jane Zhang and BiBi Zhou were mainly positive, and there was basically no messy negative news.
In the next few years, in order to create a topic and win more attention, the greater the hype, it can be said that it reached its peak last year, such as the disagreement of players, nude photos and beatings.
But even so, it only won a temporary eyeball effect. On the stage, they didn’t get more cheers, and there didn’t appear a star-studded figure like Chris Lee and Jane Zhang. What’s their future in show business? At present, it seems worrying that they have not found a better direction.
The Last Fast Girl: Industry Views
The audience is tired of aesthetics.
Less new ideas, less attention
"In the face of the same type of draft, the public has experienced aesthetic fatigue, and there will be no more blind obedience to the national carnival." For the decline of "fast girl", entertainment planner Tian Jinshuang said this in an interview with this reporter.
During last year’s Fast Women’s Competition, Hunan Satellite TV created many topics for the contestants, including many deliberately hyped negative news, which was completely based on the "entertainment to death" effect, and everything became a vassal of entertainment. Tian Jinshuang believes that the public will not irrationally accept all the entertainment elements such as alternatives and hype, and even disdain to receive such so-called "explosive materials".
Tian Jinshuang concluded that at present, many talent shows lack new ideas, and many imitations follow suit, but few creative people. Although "Super Girl/Fast Girl" was once ahead of other talent shows, it has been held for five times, and the content and mode of the programs are nothing new. Coupled with the massive involvement of commercial elements, the audience’s rejection psychology and aesthetic fatigue are increasing day by day, and the attention of "Fast Girl" is inevitably declining.
Artists want to leave when they become famous.
Highlight the company’s operational problems
Every "Super Girl/Fast Girl" Top Ten has to sign a contract with Tianyue Company for 8 years, and now the competition has been held for 5 times, so you can imagine how many artists Tianyue has recruited.
Lu Wei, a senior media person, believes that the operation of "Super Girl/Fast Girl" for many years has indeed packaged many popular stars, but some of them have to leave Tianyue at the expense of paying high liquidated damages, such as BiBi Zhou, He Jie, Laure Shang and Chen Chusheng, which shows that Tianyue does have some problems in operating artists.
It is not easy to take care of every artist, so artists have to leave Tianyu even if they go to court and pay liquidated damages. However, the influence of the top three women in the last session is far less than that of BiBi Zhou, He Jie and Laure Shang who chose to cancel the contract before, and Tianyue may not completely ignore them, so it is very unlikely that they choose to leave Tianyue.
Tian Jinshuang believes that Tianyue has adopted the commercial principle of "selling in a short period of time" for many years, which is also the idea of Tianyue’s commercial operation. However, after the talent show artists gain the corresponding popularity, if they don’t go through the long-term star packaging and can’t form a long-term business vision in the market, their star career may stagnate. In this case, they can only consider finding another way out.
For example, An Youqi, the first super girl champion, is an example. She became famous because of the competition. However, after the second competition, Tianyu basically focused on the champion Chris Lee, and the short-lived An Youqi was shelved, with little movement. Five years later, she chose to leave Tianyu, but she could no longer get the attention of that year.
● Tianyu response
Company artists have development plans.
Regarding the performance path of the top three fast girls last year, Yang Liu, vice president of Tianyu and general manager of the Artists Division, said in an interview that Tianyu has made detailed performance plans for them, and their respective records are in preparation and will be released this year, which can be said to be developing steadily.
"They have been performing, and much more special. There are also endorsements. For example, Liu Xin has the endorsement of Olay, and she also sang many songs from TV dramas. There will be a TV series next, which is being discussed. The three of them also have plans in film and television. " Yang Liu said.
Yang Liu also denied the idea that there are problems in the commercial operation of Tianyue and there are too many artists to take care of it. She said that last year’s top three fast girls just debuted, and the news volume naturally could not be compared with the previous super girls/fast girls, and the big environment in which they lived was different, so they could not be compared like this.
"Tianyu is such a big company, so many artists, everyone’s development has a plan, and there is no problem that can’t be taken care of." Yang Liu stressed.