【Chexun. com reported】 In the first quarter of 2024, in the face of severe market challenges, GAC Chuanqi continued to maintain high-quality development, achieving a sales volume of 85,484 units and a high-value flagship model of 34,832 units, accounting for 41%. The MPV family, led by Chuanqi M8 and M6, sold 37,909 vehicles, up by 21.44% year-on-year, and gained the trust of nearly 600,000 car owners, standing out in the involution car market with millions of luxury values, ranking first in the sales of independent brands in China.
With the high-value flagship model strategy, GAC Chuanqi successfully entered a benign growth cycle, and achieved double growth in revenue and profit in 2023: the proportion of sales of mid-to high-end models increased significantly, and the average transaction price of bicycles reached 170,000 yuan, surpassing many mainstream joint venture brands. The high-value flagship models represented by Chuanqi New Energy E-series, Chuanqi M8 and Chuanqi GS8 were deeply loved by consumers, and many of them were replaced and upgraded by luxury car owners, successfully meeting the high-level demand of users for high-quality cars.
High sales volume creates a brand, and high preservation rate shows value. "Buying MPV is the only choice."
Looking at the auto market in the first quarter, high-end MPV is undoubtedly the biggest concern. According to the data of the Federation, in January, the retail sales of MPV market increased by 51.1% year-on-year, surpassing the car market. Consumer demand for MPV products continued to heat up, and the MPV market expanded strongly, becoming a "battleground" for various car dealers.
Based on the insight into the needs of domestic families to "travel together", GAC Chuanqi accurately launched the MPV segmentation field, and its products were highly sought after. In the field of fuel, there is the "MPV Gemini" composed of Chuanqi M8 and M6. With its stylish and atmospheric design, comfortable driving experience and superior space performance, the sales volume has been rising all the way, and it ranks the top in its respective market segments; In the field of new energy, there are Chuanqi new energy E9 and E8 from Yishang IKEA. Empowered by the i-GTEC technology of Zhidian Technology, the cumulative sales volume of E9 has exceeded 20,000 since its listing, and E8 has been the champion in the medium-sized household MPV market. In February, it ranked first in 18 provinces and cities across the country and became the first real car to enter the stage of the Spring Festival Evening. With the concerted efforts of fuel and new energy, GAC Chuanqi once again became the No.1 brand MPV sales in China in the first quarter of 2024, and won the total sales champion of luxury MPV market in China for 64 months, holding the position of "MPV expert in China".
The biggest support of automobile sales lies in its high hedge ratio. Regarding the hedge ratio, GAC Chuanqi is confident and proud of its strength, and consumers have high hopes for it, and there is no wrong payment. Among them, Chuanqi M8 ranked first in the independent MPV list with a three-year preservation rate of 69.26%, and Chuanqi M6 also became the champion of the independent compact MPV list with a three-year preservation rate of 64.27%. Up to now, GAC Chuanqi has won the first place in its own brand preservation rate for 14 consecutive months.
Not only that, on the day of 315, according to the 2023 China Automobile Brand Quality Ranking (Fuel Vehicles) released by China Automobile Quality Network, and integrating the evaluation data of five dimensions of complaints, defects, reliability, safety and environmental protection of various models, GAC Chuanqi won the first place in its own brand by exceeding the industry average (with an average of 182).
With its excellent product value, GAC Chuanqi has become the "triple crown" king in sales volume, preservation rate and quality, and a trustworthy China brand in the eyes of consumers.
Always taking the user experience as the center is the constant winning logic of GAC Chuanqi’s high-quality development.
The high hedge ratio and good market reputation stem from the confidence and confidence given to market users by GAC Chuanqi with its "excellent quality".
From the source of production, GAC Chuanqi has established in-depth cooperation with world-famous suppliers, established a coordinated, perfect, safe and controllable supply chain system, and guaranteed quality from the source; In manufacturing, we have created a unique world-class car-making system and created a smart factory that is in line with international standards; In the management and control system, by focusing on quality, durability and reliability, the corresponding management and control indicators are established, the durability quality standards are improved, and the "zero defect" production guarantee is achieved. Through strict quality control and perfect service system, it is ensured that the vehicle can maintain good performance and value during use.
Guangzhou Automobile Chuanqi also relies on intelligent internet APP, WeChat "one-click care" platform, vehicle-machine interconnection, human-computer interaction and other online and offline services to create a "customer-shop-factory golden triangle" service model with direct service and direct connection, providing 70+ online services, effectively covering the whole scenes of customers buying, maintaining, repairing and using cars and the whole process of "pre-sale-sale-after-sale", and making every effort to serve users.
Let consumers choose the right car and the right car. Guangzhou Automobile Chuanqi not only launched a flexible car purchase scheme, but also covered a comprehensive product research and development strategy and collaborative multiple R&D innovations to meet the needs of different consumers, further enhancing the car purchase experience and brand loyalty of users and consumers.
Following the introduction of 10 billion red envelope benefits during the Spring Festival, in March, Chuanqi GS3 Film Speed and M6 PRO Happiness were greatly priced, with a maximum drop of 20,000 yuan, bringing greater benefits to consumers.
In addition, Guangzhou Automobile Chuanqi cooperated with Huawei in depth, and successfully launched the M8 Master Pioneer Edition, which was equipped with the "Huawei Car Operating System" and enjoyed the silky ride, fully meeting the intelligent needs of users. Then in March, GAC Chuanqi launched a brand-new 100,000-class household SUV— — Chuanqi GS4MAX, dig deep into the pragmatic young and middle-aged groups in cities below the second line, and meet the daily household needs of ordinary families with high safety, large space and super economy.
GAC Chuanqi always takes the user experience as the center, enriching the comprehensive vehicle matrix and leading technical strength, covering the different needs of more users. In order to truly realize "equal travel rights", Chuanqi New Energy E9 Electric Welfare Edition was officially launched. The new car is equipped with the first detachable electric welfare seat in China, which can be easily separated from the organization after landing and transformed into an electric mobile seat, so that people with limited mobility can enjoy the freedom and convenience of travel.
True emotional resonance is always the only weapon to impress users. During Women’s Day on March 8th, Chuanqi Shadow Leopard launched the activity # Wish her a pleasant journey #, and passed on the sense of relaxation and attitude towards life advocated by Shadow Leopard to more female friends. Guangzhou Automobile Chuanqi also organized fans of Shadow Leopard owners and car-playing media from all over the country to gather at Guangdong International Circuit, welcoming the bloody end of the national finals of the strongest Shadow Leopard PK competition, and the wonderful events provoked the car-playing nerves of the audience. This also makes users realize that choosing GAC Chuanqi is not only a car, but also a rich and diverse lifestyle.
It can be seen that in the price war that started in the Year of the Loong, GAC Chuanqi demonstrated its full fighting capacity while accumulating energy, constantly consolidated the position of "China MPV expert" in the industry, and at the same time, took the high-value flagship model as the growth engine, and held on to the high-value position while other brands rolled up prices one after another.
In the future, GAC Chuanqi will also strengthen the development path of "XEV+ICV" dual-core drive, and write a chapter of high-quality transformation with strong technological innovation vitality and constantly enriched product matrix.
