As one of the largest institutional investors in China, the national social security fund has attracted much attention from the market. Recently, the Social Security Fund has many new ideas and actions on investment. Focusing on related hot issues, our reporter recently interviewed Dai Xianglong, chairman of the National Social Security Fund Council.

　　China is a developing country, and there is no surplus of funds. However, the channels for converting social funds into capital are too narrow, and the proportion of direct financing should be increased through multiple channels.

　　Reporter: You have served as the leader of commercial banks, central banks and local governments, and now you are in charge of the work of the Social Security Fund Council. It should be said that you have been exposed to the capital market from all angles. The 17th National Congress of the Communist Party of China proposed to optimize the capital market structure and increase the proportion of direct financing through multiple channels. What do you think is the significance of capital market to China’s economic and financial development? What aspects should we focus on to develop and improve the capital market at present?

　　Dai Xianglong: The capital market, also known as the long-term capital market, refers to places where various funds are borrowed and traded for more than one year. In China, the capital market mainly includes national debt market, stock market, medium and long-term corporate bond market and medium and long-term loan market. Developing capital market is of great significance for deepening the reform of financial system and promoting economic and social development. In terms of financing, enterprises can obtain long-term funds for production and construction, and most of these funds become enterprise capital, which improves their own development ability and corporate governance level; In terms of investment, it can preserve and increase the value of funds, generally speaking, it can get a higher return than the interest on bank deposits, which is beneficial for urban and rural residents to convert some deposits into equity and increase property income; In terms of market function, it can guide social funds to invest in regions, industries and enterprises with high efficiency in the use of funds; From the perspective of strengthening the national macro-control ability, it can promote the adaptation of capital supply and credit supply, reduce excess liquidity, reduce dependence on foreign capital, and better promote the balance of payments.

　　After long-term efforts, the reform and development of China’s financial industry has achieved remarkable results, but there are still many outstanding problems to be studied and solved, including the low proportion of direct financing. It has been 15 years since the Third Plenary Session of the 14th CPC Central Committee proposed to increase the proportion of direct financing, but the progress is not obvious enough. From 2001 to 2006, the ratio of stock financing to loan increase in that year was the lowest 2.1% and the highest 9.5%. In 2007, the stock market rose sharply by more than 20%, and this year it will definitely drop sharply. China is a developing country, and there is no capital surplus. Excess liquidity refers to the short-term capital supply exceeding the macro-control capital demand, which leads to the excessive growth of asset prices. At present, there is "excess liquidity" in China. First, because of the imbalance of international payments, foreign exchange reserves occupy too much RMB funds; Second, because of the insufficient capital formation and the rapid growth of credit capacity, the channels for converting social funds into capital are too narrow, and a large amount of funds are converted into credit funds. The unreasonable structure of social funds reduces the utilization rate of social funds. In recent years, to create 100 yuan’s GDP in China, it needs 160 yuan’s money supply, which is more than double that of the United States, and also exceeds that of Japan, which mainly relies on indirect financing.

　　The report of the 17th National Congress of the Communist Party of China proposed to "optimize the capital market structure and increase the proportion of direct financing through multiple channels". In this regard, we should conscientiously implement:

　　First, we should continue to expand stock financing. China’s economy and society have developed steadily, national strength has been continuously improved, market management has been gradually improved, and the stability and development of the stock market have a good foundation. By adjusting the financing rhythm, increasing institutional investment, strengthening system construction and innovating the stability mechanism, China’s stock market will surely develop steadily. At present, we should implement a tight monetary policy, focus on controlling inflation, and at the same time pay attention to the healthy development of the capital market and maintain the stability of the real estate market.

　　The second is to develop bond financing. By the end of June 2008, the total amount of bonds in China had reached 13.74 trillion yuan, but 91.5% were government bonds, policy financial bonds and central bank bills, and corporate and corporate bonds only accounted for 8.5%. It is necessary to speed up the development of enterprise credit rating agencies, improve the bankruptcy settlement mechanism, strengthen the coordination of financial regulatory agencies, and solve the guarantee problem of corporate bond issuance, so that the issuance and transfer of corporate bonds can be greatly developed.

　　The third is to create fund financing. Fund financing includes securities investment funds, venture capital funds and equity investment funds. At present, securities investment funds have been stipulated by law and have developed rapidly; Venture capital fund, which has administrative regulations, is small in scale; Equity investment funds or industrial investment funds are still in the experimental stage of reform and should be boldly and comprehensively promoted.

　　Reporter: In 2006, Tianjin applied to the State Council to set up the OTC market of unlisted public companies. What is the purpose of setting up this market? What role can it play in the whole capital market system?

　　Dai Xianglong: The securities trading market includes the on-site market and the off-site market. OTC market mainly refers to the over-the-counter market (OTC), which provides stock quotation and transfer services for public companies that fail to meet the listing conditions. The establishment of over-the-counter market is conducive to increasing the proportion of direct financing through multiple channels, providing capital for more and wider public companies than listed companies and promoting capital flow; It is conducive to providing capital for small and medium-sized enterprises that do not have listing conditions for the time being and are in the initial stage of development, but have strong growth, and promoting the development of small and medium-sized enterprises and scientific and technological small and medium-sized enterprises; It is beneficial for unlisted public companies to improve the corporate governance structure and provide more high-quality listed companies for the stock market.

　　It has become an established policy in the State Council to create conditions to build an OTC market and form a mechanism for quotation and transfer of shares of unlisted companies under unified supervision. The CPC Central Committee and the State Council have incorporated the development and opening-up of Tianjin Binhai New Area into the national development strategy layout, and the State Council has approved Tianjin Binhai New Area as a national comprehensive reform pilot zone, and made financial reform the focus of reform. On March 13th, 2008, the State Council officially approved the "Overall Plan for the Comprehensive Reform of Tianjin Binhai New Area", proposing that "it is necessary to create conditions for the establishment of a national unlisted public company equity trading market in Tianjin Binhai New Area". It is understood that this reform is being carried out quickly. Shanghai will gradually become an international financial center. Beijing, as the capital of China, is actually the financial decision-making management center of China. Tianjin will build an over-the-counter trading market, and other big cities will play an important role in the regional financial market. China has a vast territory and a growing economic aggregate. Under the unified planning of the state, we should give full play to the role of relevant cities and jointly promote the reform and development of China’s modern financial industry.

　　● The Social Security Fund does not directly invest in a single stock, and there is no so-called insider information source. It independently conducts investment business in accordance with relevant regulations.

　　Reporter: You have always stressed that social security funds should pursue the concepts of long-term investment, value investment and responsible investment. Recently, you also said that the Social Security Fund will do what we should do in the stable development of the stock market. Can you elaborate on the role played by social security funds in the stock market in recent years? Will the social security fund change in the way or proportion of stock investment in the future?

　　Dai Xianglong: On September 25th, 2000, the CPC Central Committee and the State Council announced their decision to establish the National Social Security Fund and set up the National Social Security Fund Council to manage and operate this fund. The National Social Security Fund is a central strategic reserve, which is mainly used to cope with the pressure that pensions can’t cover their expenses during the peak period of China’s aging. The fund comes from the central financial allocation, the income from the reduction of state-owned shares and the transfer of shares, part of the lottery public welfare fund, investment income, etc., and invests in fixed-income products, stocks and industrial investment. The national social security fund has formed a unique investment concept and style: First, it insists on long-term investment. In a long period of time, the state has no major expenditure arrangements for social security funds, and social security funds have always insisted on obtaining stable and high returns through long-term investment. The second is to insist on value investment. Social security fund investment has no so-called inside information, based on the analysis of financial market trends, investing in diversified financial products with high current and potential returns. The third is to insist on responsible investment. The investment decision of social security fund should not only ensure the preservation and appreciation of the fund, but also maintain the stability of financial market and promote the economic development of enterprises and regions. By the end of 2007, the total assets of the national social security fund were more than 500 billion yuan, and the average annual rate of return in the past five years was 10.7%. It is predicted that the total assets will exceed 1 trillion yuan by 2010.

　　Pensions in all countries are an important source of investment in the capital market and an important pillar to stabilize the stock market. There are more than $20 trillion in global pensions, accounting for a quarter of the global capital market. At the end of 2007, the national social insurance assets were 1.5 trillion yuan, the total assets of commercial insurance companies were close to 3 trillion yuan, and the urban and rural savings were 17.6 trillion yuan, and the ability to invest in the capital market was continuously enhanced. The national social security fund has played an important role in the development and stability of the capital market: first, the total investment has been increasing. At the end of 2007, the social security fund invested 485.4 billion yuan in stocks and various financial products with a term of more than one year, accounting for 95% of all assets, including 181.6 billion yuan in domestic and foreign stocks. The second is to insist on long-term investment. Especially when the stock market is depressed, it can show the stabilizing effect of social security fund on the stock market. The third is to promote the standardized operation of the fund industry. So far, we have selected 10 fund management companies as investment managers of the national social security fund to promote the fund management companies to continuously improve their management level. Fourth, the social security fund directly invested in enterprises and invested more than 40 billion yuan in equity investment funds to participate in the management of companies, which promoted the improvement of the governance structure of listed companies. With the strengthening of the national social security fund, we will play a greater role in promoting the development of the capital market.

　　Social security fund has gained some experience in improving investment management. The social security fund will invest in domestic and foreign stocks and some bonds, and implement entrusted management through open market competition for asset management companies. At the same time, the total amount of investment in various financial products shall be controlled in proportion, the proportion of investment in five years and each year shall be defined, the rolling operation shall be carried out, and fine-tuning shall be carried out quarterly within the allowable range. Practice has proved that the above investment management methods are effective. The Social Security Fund does not directly invest in a single stock, and there is no so-called insider information source. It independently conducts investment business in accordance with national laws and regulations and market supervision regulations, and in accordance with the National Social Security Fund Investment Management Regulations formulated by relevant departments in the State Council. Now, due to the stock market downturn, stock investment has been within the internal control ratio. I believe that our investment managers will definitely adhere to the concepts of long-term investment, value investment and responsible investment, and correctly handle the relationship between investment and risk. Doing so can not only maintain the stability of the stock market, but also meet the interests of the social security fund.

　　● The development of equity investment funds is conducive to converting some corporate and individual deposits into capital, reducing international capital inflows and alleviating the pressure of RMB appreciation.

　　Reporter: Under your impetus, China’s first industrial investment fund-Bohai Industrial Fund was established in Tianjin in 2006. In April this year, the State Council approved the National Social Security Fund to invest in industrial funds and equity investment funds; Recently, the Social Security Fund has invested 4 billion yuan in Xiang Ding Hui and Hongyi Funds. So, what role do you think equity investment funds can play in the development of capital market? What problems need to be solved in the current development of equity funds? Next, what are the plans of the social security fund in the investment of equity funds? Are you considering launching new funds and fund management companies with social security funds as the leading factor?

　　Dai Xianglong: Equity investment fund is a combination of capital and wisdom, which has a special function in promoting the development of capital market. The development of equity investment funds is an urgent need for enterprises to expand their capital, for investors to maintain and increase their value, for improving the capital market and for improving macro-financial regulation. As a developing country, China is not well-off in social funds. The current excess liquidity is due to insufficient capital formation, excessive credit capacity and unreasonable social capital structure. The development of equity investment funds is conducive to converting some corporate and individual deposits into capital, reducing international capital inflows and alleviating the pressure of RMB appreciation. At present, the development of equity funds should focus on studying and solving the following problems:

　　First, speed up the pilot reform. As early as 1997, the central government requested the formulation of industrial investment funds. Over the years, relevant departments have done a lot of work, but overall, the progress is slow. The industrial investment fund pilot working group led by the National Development and Reform Commission has been established for more than eight months, and the relevant work is progressing smoothly. We hope that the pilot working group will report the "Overall Plan for Industrial Investment Fund Pilot" as soon as possible, strengthen the guidance for the pilot work, and speed up the approval of relevant funds.

　　Second, measures for the management of equity investment funds should be introduced as soon as possible. The registration, management, transaction and taxation of equity funds shall be stipulated according to law, the supervision system shall be improved, and favorable conditions shall be provided for the development of equity funds in terms of investment and withdrawal. There are many administrative departments in China. Due to historical reasons and different angles, the same noun with the same basic attribute has different expressions in different departments, which often affects the promotion of related work. The operating principles of industrial investment funds and equity investment funds are basically the same, and equity investment funds are often referred to as private equity investment funds. Therefore, I suggest that industrial investment funds and private equity investment funds can be collectively referred to as "equity investment funds" in China at present, and corresponding management regulations or measures should be formulated as soon as possible. In terms of the establishment method of equity investment funds, the requirements for the establishment of corporate system, trust system and partnership system and the tax system are stipulated according to law, which are independently selected by investors.

　　Third, actively cultivate fund management professionals. At present, the development of equity investment funds is not a lack of money, but a lack of excellent management talents. It is necessary to speed up the training of senior talents in fund management, and appropriately set up Sino-foreign joint ventures or wholly foreign-owned equity investment fund management companies.

　　The National Social Security Fund will sum up the past experience of participating in launching a number of industrial investment funds, apply the policy that the State Council has given us that the total investment in equity investment funds can reach 10% of the total capital, and give full play to the role of social security funds in promoting equity investment funds. We will formulate measures for the management of social security funds investing in equity funds, select and hire fund management teams in an open, fair and equitable manner, and focus on investing in growing small and medium-sized enterprises. If the market needs it, we will consider setting up a new equity investment fund and its management company led by the National Social Security Fund, and compete reasonably with its peers in business development according to law.

　　● In the face of large fluctuations in the stock market, the social security fund will continue to adhere to the original investment philosophy and investment management methods, and stabilize the proportion of investment in stocks.

　　Reporter: In the past five years, the rate of return of the national social security fund was much higher than the inflation rate in the same period, achieving the goal of maintaining and increasing value. Especially in 2007, due to the proper investment strategy and the sharp rise of the stock market, the social security fund has realized income of 108.4 billion yuan. Judging from the situation this year, the performance of the stock market is not satisfactory. Can the social security fund continue to achieve better returns and what adjustments will be made in its investment strategy?

　　Dai Xianglong: Due to the changes in the financial market and investment structure, the investment returns of pension funds around the world fluctuate every year. Since last year, due to the global stock market decline, the return on pension investment in various countries has generally declined, and many funds have also suffered large losses. In 2007, the social security fund achieved a high income, but it can not be simply regarded as a one-year income, but the result of the long-term asset allocation of the social security fund during 2003-2006, and the result of the long-term investment goal of the social security fund. According to the minimum risk control requirement that the social security fund will not lose money on average for five years, the high income in 2007 will also bear the market risks and investment losses this year and in the future.

　　On June 30th, 2008, the stock markets of Shanghai Stock Exchange and Shenzhen Stock Exchange dropped by 48% and 45% respectively compared with the end of last year. This year is the first year that the Social Security Fund will implement the new Accounting Standards for Business Enterprises. Changes in the market value of trading products should be included in profit and loss accounting. The social security fund invests in stocks according to the prescribed proportion, and the decline in the market value of the stocks it holds is much lower than that of the Shanghai Composite Index in the same period. Nevertheless, the realized income of the social security fund in the first half of the year can’t offset the shrinkage of stock assets in the first half of the year, and the annual operating income of the social security fund is facing serious challenges.

　　To analyze and evaluate the investment performance of social security funds depends on the long-term results, and the fluctuation of short-term performance cannot and should not be used as the basis for evaluating the investment performance of social security funds. In the face of large fluctuations in the stock market, the social security fund will continue to adhere to the original investment philosophy and investment management methods, continue to adhere to the requirements of the established strategic asset allocation and annual tactical asset allocation, and the proportion of large-scale asset allocation will not change much. We will stabilize the proportion of investment in stocks, increase investment in fixed-income products, increase investment in direct investment in enterprises and equity investment funds, enhance the resilience of trading products, withstand the pressure of market fluctuations, and lay a good foundation for better investment returns in the next year. (Reporter Shi Mingshen Tian Junrong Xu Zhifeng)

Editor: Zhang Renhe

On March 14th, it was reported that BMW recently informed American dealers that it would bear the new tariff cost of importing vehicles from Mexico to the United States in the next few weeks. In early March, the United States imposed a new tariff of 25% on Canadian and Mexican goods, which is currently only applicable to cars that do not meet the rules of the US-Mexico-Canada Free Trade Agreement. The agreement requires that most parts of vehicles should be purchased in North America.

Affected by the agreement, BMW’s 3-Series sedan, 2-Series coupe and M2 high-performance coupe need to be subject to a 25% tariff when imported from Mexico to the United States. These two models account for about 12% of BMW’s sales in the US. BMW said that these vehicles will be "price protected" until May 1, during which the tariff costs will not be passed on to dealers and consumers.

However, BMW also stressed that "if the tariff situation is always maintained, we may need to re-evaluate it afterwards." At present, about 10% of BMW’s car sales in the United States are imported from Mexico. BMW objected to the new US tariffs. BMW previously said: "These tariffs will harm the interests of consumers and make products more expensive and lack innovation."

In addition, related car companies revealed that other affected car brands include Audi, Volvo, Buick and Lincoln.

　　Cctv news: On July 29th, the State Council held a press conference on "Opinions on Deepening the Reform of Fire Law Enforcement". Shang Yong, Vice Minister of Emergency Management Department, introduced that the market access restrictions of fire protection products should be relaxed, 13 types of fire protection products in the compulsory product certification catalogue should be adjusted out of the catalogue and changed to voluntary certification, and the market for fire protection product certification and inspection should be opened to the public.

　　When answering a reporter’s question, Danfu Liu, director of the Certification and Supervision Department of the General Administration of Market Supervision, said that transferring 13 kinds of fire-fighting products out of the compulsory product certification catalogue is actually to handle the relationship between the government and the market, so that the market can play a decisive role in resource allocation and better play the role of the government.　　

　　Quality certification is an internationally accepted quality management tool and trade facilitation tool. It is the "physical examination certificate" of quality management, the "letter of credit" of market economy and the "passport" of international trade. Its essential attribute is to convey trust and service development.

　　The State Council attaches great importance to quality certification. In particular, on January 17, 2018, the State Council’s Opinions on Strengthening the Construction of Quality Certification System and Promoting Total Quality Management (Guo Fa [2018] No.3) was issued, which made a comprehensive deployment of quality certification. One of them clearly deployed the reform of compulsory product certification system, requiring "to exert the role of compulsory certification as a" bottom line ",follow the rules of the World Trade Organization, and follow the principles of necessity and minimization. According to the product risk level and industrial maturity, establish a dynamic adjustment mechanism for the certification catalogue. " Therefore, the transfer of 13 kinds of fire-fighting products out of the compulsory product certification catalogue this time is also the implementation of the spirit of the State Council’s "streamline administration, delegate power, strengthen regulation and improve services" reform and the requirements for quality certification.

　　Compulsory product certification is a management system with the nature of market access. If the products listed in the catalogue are not certified, they cannot leave the factory, sell or import, and cannot be used in business activities. The 13 products transferred this time, such as fire hoses, fire engines and other products, are basically used by fire departments and professionals, and some have less direct contact with consumers and relatively stable quality. According to statistics, through the reform, it is estimated that 70,000 compulsory product certification certificates will be reduced, involving more than 10,000 enterprises. Such measures can greatly reduce the institutional transaction costs of fire protection products manufacturers. The General Administration of Market Supervision and the Emergency Management Department jointly issued the Announcement on Cancellation of Compulsory Certification of Some Fire Protection Products (No.36 of 2019), and the website has been published.

　　At present, only three kinds of products, such as fire alarm products, fire extinguishers and escape products, which are directly related to personal safety, are kept in the catalogue. After the reform, how to ensure the quality and safety of fire protection products, the General Administration of Market Supervision and the Emergency Management Department will focus on three tasks:

　　First, the market supervision department and the fire department will continue to strengthen the supervision after the event, supervise and manage the production, circulation and use of fire protection products without compulsory certification according to the division of responsibilities, and take support measures to encourage enterprises to carry out voluntary certification.

　　Second, the market supervision department will further strengthen the supervision of CCC certification for fire-fighting products that retain compulsory certification, concentrate the advantages of comprehensive market supervision, innovate the supervision methods, and focus on investigating and dealing with the behaviors of leaving the factory, selling or importing without CCC certification, as well as forging, fraudulently using or buying and selling CCC certification certificates, so as to ensure that CCC certification "ensures safety" and "guarantees the bottom line".

　　The third is to strengthen supervision over certification activities. Highlight the main responsibility of certification bodies, strengthen the supervision and law enforcement of government departments, strengthen supervision over fire product certification activities, and at the same time give play to the supervisory role of all sectors of society, including the media, effectively safeguard a good and fair market environment and ensure the effectiveness and credibility of the fire product certification system.

Bio-manufacturing is an advanced mode of production with industrial biotechnology as the core, which has the characteristics of renewable raw materials, clean and efficient process, and is helpful to promote the green and low-carbon development of the economy. This year’s government work report is being deployed.In 2024, the government pointed out that it should accelerate the development of new quality productivity and actively create new growth engines such as bio-manufacturing. This is the first time that "bio-manufacturing" has been written into the government work report.

In recent years, ""The Tenth Five-Year Plan for Bio-economic Development" and other related policies have been promulgated one after another, providing policy support for the development of China’s bio-manufacturing industry. The scale of China’s bio-manufacturing industry continues to grow, and many advanced technological achievements have emerged. Experts said that in the future, bio-manufacturing, as an emerging industry to accelerate the construction of a green and low-carbon circular economy system, has great development potential.

Reducing carbon emissions from the source of raw materials

Bio-manufacturing is the green driving force for the transformation and upgrading of traditional manufacturing industry.

Industrial tail gas turns into fish feed, waste oil becomes airplane fuel, and straw is made into film.….. These things that sound like magic are actually happening now, and the magician who makes it possible is biological manufacturing technology.

What is bio-manufacturing? Zheng Yuguo, an academician of China Academy of Engineering, gave such an explanation-This is an advanced material transformation industrial model that uses biological tissues or organisms to process materials to produce various products needed by human beings. Different from the traditional industrial manufacturing with fossil resources as raw materials, the production materials used in biological manufacturing are basically sustainable and renewable raw materials, and the products produced are also degradable and recyclable, making the whole production process more green and low-carbon. The "Tenth Five-Year Plan" for Bio-economic Development clearly puts forward that "relying on bio-manufacturing technology, we will realize the bio-technology substitution of chemical raw materials and processes, develop high-performance bio-environmental protection materials and biological agents, promote the deep integration of manufacturing and biotechnology of important industrial products such as chemicals, medicines, materials and light industry, and transform into a green, low-carbon, non-toxic and low-toxic and sustainable development model." It can be said that vigorously developing the bio-manufacturing industry has become an important direction for China to accelerate the construction of a green and low-carbon circular economy system.

In recent years, many enterprises in China have used biotechnology and bio-based materials to get rid of the dependence on fossil raw materials and the processing mode of high pollution and high emission, and embarked on a green and low-carbon development path. In the workshop of Sichuan Jinshang Environmental Protection Technology Co., Ltd. (hereinafter referred to as Jinshang Environmental Protection), barrels of black and turbid kitchen waste oil were treated by washing, impurity removal, hydrodeoxygenation, isomerization and other processes, and became a clear and translucent new fuel.-Bio-jet fuel. Last April, this biofuel was used on a plane of Sichuan Airlines.

According to the relevant person in charge of Jinshang Environmental Protection, at present, internationally, waste oil from dining kitchens is also commonly known as it.It is a mature process to extract biofuel from waste oil. Although compared with petroleum-based fuel, the current production cost of bio-based fuel has not come down, but its application prospect is very broad. On the one hand, the tail gas produced by fuel has always been a major source of carbon emissions in the aviation industry. Statistics show that more than 80% of the carbon emissions of airlines come from jet fuel combustion. In today’s increasingly urgent carbon reduction and emission reduction, bio-jet fuel shows absolute advantages. Compared with petroleum-based aviation kerosene, the carbon dioxide emission of bio-jet fuel can be reduced by more than 50% in the whole life cycle. On the other hand, in today’s increasingly tight oil resources, bio-jet fuel not only reduces oil consumption, but also greatly reduces the backflow of waste oil to the table.

Through biotechnology, not only waste cooking oil can be turned into treasure, but also agricultural waste straw has regained its value. In Anhui Fengyuan Group Co., Ltd. (hereinafter referred to as Anhui Fengyuan), the straw from the field is treated by biological fermentation and other processes to become a translucent particle.-polylactic acid. Packaging bags, films or disposable straws made of this material can replace petroleum-based plastic products to some extent. Compared with the degradation time of traditional plastics for hundreds of years, the degradation time of polylactic acid only takes 3 to 5 years, which has less burden on the environment.

In Beijing Shougang Langze Technology Co., Ltd., R&D personnel convert industrial tail gas into bioethanol and fish feed protein through gas fermentation technology independently developed, and the whole production process will not produce any secondary pollutants. According to experts’ estimation, at present, China’s steel metallurgy and other industries produce more than one trillion cubic meters of industrial tail gas every year, even if only one of them is used.50%, it can also produce 5 million tons of feed protein per year, reducing carbon dioxide emissions by 120 million tons.

Tan Tianwei, an academician of China Academy of Engineering, said that the chemical industry for hundreds of years basically used oil and coal as raw materials, and these raw materials were basically non-renewable. Bio-manufacturing has the characteristics of renewable raw materials and clean and efficient process, which can fundamentally change the traditional manufacturing industry’s high dependence on fossil raw materials and"High pollution, high emission" processing mode. Bio-manufacturing reduces carbon emissions from the source of raw materials, which is a green driving force for the transformation and upgrading of traditional manufacturing industry and an important breakthrough for green development.

Environment-friendly and high safety.

Biological products provide assistance for the sustainable development of agriculture

In the middle and late March, winter wheat in Baifusi Village, Xichong County, Nanchong City, Sichuan Province has entered the heading stage. Over the green wheat field, several drones are spraying biological pesticides for wheat seedlings. Wheat field contractor-Lao Wu, site management manager of Xichong County Liangwang Ecological Development Co., Ltd. told the reporter that this year, his company contracted more than 2,000 mu of wheat fields, all of which used biological pesticides. A few days ago, aphids grew in the wheat field, so they used matrine to kill insects. Compared with the chemical pesticides used in the past, these biological pesticides have no pungent smell, little toxicity, safer for people and animals and less impact on the environment.

Agriculture is a common application field of bio-manufacturing. 《The "14th Five-Year Plan" for Bio-economic Development clearly puts forward that we should focus on bio-fertilizer and bio-pesticide, and launch a batch of new generation agricultural bio-products. In recent years, biological pesticides, biological fertilizers and biological breeding have been developed and applied in China, providing assistance for the green and sustainable development of agriculture in China.

Hubei province biological pesticide engineering research center is a research and development institution of microbial pesticides, fromSince 1960s, systematic collection, preservation, evaluation and utilization of microbial pesticide resources have been carried out. There are more than 200,000 microbial strains stored in the microbial pesticide resource library of the center, which are important resources for developing new microbial pesticides. These strains will go into dormancy in ultra-low temperature environment and can be taken out and activated when necessary.

According to Wang Kaimei, deputy director of Hubei Biopesticide Engineering Research Center, these strains were collected by him and his colleagues all over the country in recent years."baby" Although the work is hard, once I find a strain that I have never seen before, I feel very fulfilled. According to different kinds of strains, the storage methods are different. There are 10 ultra-low temperature freezers at -80℃ and 8 freezers at -20℃ in the storage area of microbial pesticide resource bank, in which various test tubes are placed and strains are stored. At present, the strain resources preserved in the resource database cover domestic microbial pesticides, microbial fertilizers, microbial feed additives, microbial environmental monitoring and treatment and other agricultural application fields.

Developing microbial active strains into pesticides is a process involving many steps. Wang Kaimei said that in the early stage, steps such as identification of strains, determination of active ingredients, fermentation optimization and preparation research and development, field test and effect evaluation should be carried out. Then, after meeting the requirements of relevant regulations and standards, apply for pesticide registration to relevant institutions.

After years of research, Hubei Biopesticide Engineering Research Center has found many effective strains against common pests. For example, the researchers found that one kind of Bacillus had high virulence to tetranychus urticae, which was common on citrus leaves in southern China. The experiments in citrus orchards in many places in China confirmed that this strain had the same control effect as chemical acaricide. From this strain, the researchers also found the first case in the world.Two kinds of protein acaricidal active substances have high commercial product development value.

China has a vast territory and complex natural conditions, so the microbial flora is also rich and diverse. These provide natural advantages for the research and development of biological pesticides and biological fertilizers in China. At the 13th Biopesticide Development and Application Exchange Conference, the participating experts released such a set of data: the annual output of bio-pesticides in China is more than 100,000 tons, with an output value of about.3 billion yuan, accounting for nearly 10% of the total output and output value of pesticides, with great potential.

Wang Kaimei said that the application of bio-manufacturing technology in agriculture has become more and more extensive, which is of great significance for promoting high-quality and green development of agriculture. Specific to the field of biological pesticides, green biological pesticides are the basic means of production to ensure the green and high-quality development of agriculture. Develop environmentally friendly"Green pesticide" has become an important direction of agricultural sustainable development.

Independent research and development achievements are constantly emerging.

China’s biomedical industry has entered an innovative development."fast lane"

Chengdu High-tech Zone, Sichuan Province-An innovative region dominated by emerging industries such as biomedicine. There are more than 00 biomedical enterprises here, and there are more than 160 biomedical functional platforms covering the whole life cycle. The scale of biomedical industry in the whole region has maintained a growth rate of more than 20% for six consecutive years, ranking first in the comprehensive competitiveness ranking of biomedical parks in national high-tech zones.

Located in Chengdu High-tech Zone, Chengdu Micro-core Pharmaceutical Co., Ltd. (hereinafter referred to as Chengdu Micro-core) is a biomedical enterprise integrating early research and product development of new drugs. In recent years, many original new drugs, such as chidamide, have been born in the R&D center of Chengdu Microchip. Among them, the original new drug sitagliptin sodium has been approved by National Medical Products Administration and listed in the national medical insurance drug list, and another original new drug for the treatment of small cell lung cancer, Sioloni, will also apply for listing this year.

Biomedical industry is an important part of bio-manufacturing and one of the key areas of bio-manufacturing application. Relevant data show that in recent years, China’s biomedical industry has entered an innovative development."Fast lane", on the one hand, the number of innovative drugs has increased substantially. At present, about 35% of the drugs in clinical research in the world are originally researched or developed by Chinese enterprises, ranking second in the world after the United States. On the other hand, the quality of biomedical research and development is in line with the international advanced level, and gradually moves from imitation to independent innovation, from dependence on imports to domestic substitution.

Biomedical industry is a technology-intensive industry, especially mentioned in this year’s government work report."Innovative drugs" require a lot of capital and technical input, but even so, the probability of finding a new drug is very small. In order to improve the research and development efficiency of innovative drugs, in recent years, some enterprises in Chengdu High-tech Zone have found a new way to apply emerging technologies such as artificial intelligence to the research and development of innovative drugs to make up for some shortcomings in traditional experiments.

With the help of artificial intelligence technology, R&D personnel have established a virtual biopharmaceutical library. Through the artificial intelligence algorithm based on biological logic and related application software, through the calculation, analysis and prediction of artificial intelligence technology, the results that took months of offline experiments in the past can be obtained in a short period of time, which greatly shortens the development cycle of macromolecular drugs.

In the field of biomedicine, although high investment in R&D may not be successful, failure to invest is doomed to be eliminated. In Chengdu High-tech Zone, the R&D investment of biomedical enterprises is not low. The cumulative investment in R&D expenses of some enterprises accounts for more than the cumulative operating income.10%。 The emphasis and investment in innovation has also enabled Chengdu High-tech Zone to have more and more independent innovative drugs approved for listing in recent years. According to the data released by the Bio-industry Bureau of Chengdu High-tech Zone, last year alone, the number of authorized invention patents obtained by enterprises in bio-pharmaceutical regulations in the whole region was nearly 360.

Li Qi, deputy director of the Bio-industry Bureau of Chengdu High-tech Zone, said that the rapid development of bio-pharmaceutical industry, as a new industry, has stimulated more talents in the fields of technology, research and development, and production to achieve innovation and technological progress, which has an important role in promoting economic growth and industrial upgrading. according toAccording to the China Biomedical Industry Development Index released at the National Biotechnology Conference in 2023, the key provinces (autonomous regions and municipalities) of China’s biomedical industry are mainly distributed in the Yangtze River Delta, Bohai Rim, Pearl River Delta, the Central Yangtze River Economic Belt and Sichuan and Chongqing, which have formed a strong industrial agglomeration effect. (Author: Wang Yajing)

In recent years, a new round of domestic consumption represented by "new domestic products" has risen in an all-round way, which is inseparable from China’s entry into a high-quality development stage. Generally speaking, new domestic products have entered a new stage of explosive growth, becoming a new engine for upgrading consumption and providing a new path for a high-level dynamic balance between supply and demand in the digital economy era. However, we should also see that the competitiveness of new domestic products in the mid-to high-end market still needs to be improved, the construction of "three products" ("increasing varieties, creating brands and improving quality") needs to be improved urgently, and the market environment and policy support are still not perfect. How to seize the rising opportunity of new domestic consumption and promote the development of domestic brands to a higher level? It is an urgent problem to think about.　

First, new domestic products have entered a new stage of explosive growth.

New domestic products are a series of original brands and old brands that have emerged in China market in recent years. The main goal is to meet the upgrading of residents’ consumption, and digital technology and digital management are the main means. It is a new growth point of consumption with distinctive characteristics of the digital economy era.

(A) Multi-field concurrent, driving the upgrading of household consumption in an increasingly wide range of fields.

The new domestic products cover more and more areas of residents’ daily consumption. In 2020, the top 20 new domestic brands will cover 10 areas of life consumption, such as mobile phones, clothing accessories, smart cars, smart homes, smart hardware, food, drinks, maternal and child, home, beauty and personal care. In 2020, the sales scale of the top 20 brands of new domestic products averaged 22.2 billion yuan, with an average year-on-year growth rate of 229%; The top 100 brands have been established for about 6 years on average, and the average sales scale has reached 5.4 billion yuan.

(B) High-frequency new hair, the leading role in consumer innovation has been highlighted.

The fashion leading force of new domestic products is constantly rising, which has become an important part of "first store economy" and "first economy". According to the survey, there will be more than 390 first-store brands in China in 2020, of which domestic brands (including Hong Kong, Macao and Taiwan) will account for about 70%, up about 10 percentage points from 2019. New domestic products have gradually become the characteristics and highlights of China’s international consumption center city construction. Taking Guangzhou as an example, among the 53 national first stores in 2020, 47 are new domestic products, accounting for 88.7%.

(C) short-term outbreak, the supply capacity to meet the consumption upgrade continued to improve.

Shortening the innovation cycle promotes the continuous improvement of the supply capacity of new domestic products. According to statistics, in 2020, the top 100 brands of new domestic products were basically established within 10 years, with an average of about 3 years. Some brands achieved explosive sales growth in less than 2 years. For example, the brand "Perfect Diary", a new domestic beauty brand established in 2016, achieved sales revenue of over 100 million yuan in the "618" shopping festival in 2021; The revenue growth rate of Yuanqi Forest, an emerging beverage with "0 sugar" as its selling point, will reach 309% in 2020, which is 8 times that of Coca-Cola.

Second, new domestic products have become the new engine for upgrading consumption.

In recent years, in line with the trend and demand of upgrading residents’ consumption, new domestic products have rapidly developed on the basis of the online retail market, and have emerged in all aspects of consumption fields such as clothing, food, housing, transportation and use. Generally speaking, the consumption of new domestic products shows the characteristics of rapid increase in market share, expansion of market incremental contribution and increasingly strong consumption vitality, which injects powerful new kinetic energy into consumption upgrading.

(1) The attention and market share of new domestic products have increased rapidly.

The attention of new domestic products continues to increase, and the market share is rapidly approaching and surpassing international brands. From 2016 to 2021, the attention of domestic products has been completely reversed in five years, and consumers’ attention to domestic products has changed from 10 percentage points lower than that of international brands to 50 percentage points higher than that of international brands (see Figure 1). Take FMCG industry as an example. According to the survey, in 80% market segments, the market share of domestic products exceeds that of international brands. Especially in the online retail market, the consumption of new domestic products is growing faster. In the online retail market in 2019, the market share of new domestic products reached 72%. In some market segments such as home appliances and food, the market share of new domestic products is as high as 80%.

Figure 1 Changes of domestic brands’ attention from 2016 to 2021

Source: Baidu & People’s Daily Online "2021 National Tide Pride Search Big Data Report"

(B) New domestic products have created more consumer market increments.

New domestic products have become an important source of incremental consumption market. According to statistics, in 2018, new domestic products contributed 76% of the growth of China FMCG market, which was 52% higher than that of international brands. In some large-scale e-commerce platforms, the contribution of new domestic products to the market increment is rapidly increasing. Research shows that the contribution of new categories to the market increment reached 44.8% in 2019, an increase of 15.2 percentage points over 2018. In addition, the active consumption of new domestic products has also attracted more social capital investment.

(C) Youth groups pay more attention to the new domestic products, which greatly drive the consumption vitality.

The improvement of China’s comprehensive national strength, the staged victory in epidemic prevention and control, and the achievements in safeguarding national enterprises represented by Huawei have greatly encouraged consumers, especially young people, to feel patriotic and identify with domestic products. In 2020, among the age distributions concerned by "National Tide", the post-80s, post-90s and post-00s accounted for 16.9%, 48.6% and 25.8% respectively, making a total of 91.3%. According to the survey, 90.7% of consumers are more willing to support domestic products, 64.5% will give priority to buying domestic products, 61.4% will pay special attention to whether the brand they choose is domestic products, and 56.7% will persuade their relatives and friends to support domestic products.

Third, new domestic products provide a new path for the dynamic balance between supply and demand in the digital economy era

Behind the rapid development of new domestic consumption is the interactive docking of manufacturing enterprises, brand enterprises and e-commerce platforms in China, which uses digital technology to reconstruct the supply chain of production, circulation and consumption, builds a new development model of accurately identifying demand, efficiently organizing production and quickly docking the market, and walks out of a new path of supply and demand matching and dynamic balance in the digital economy era.

(1) Fully tap the value of big data elements, and accurately understand and tap new demands.

Big data is a new production factor for new domestic products to gain insight into consumption trends, capture consumer demand and create consumer markets. Traditional commercial and retail enterprises focus on traditional factors such as land, manpower and capital, and their ability to use big data production factors is not strong, resulting in inefficient matching between supply and demand. E-commerce platform has become an important market information and consumer intelligence hub in the digital economy era. The innovation and development of new domestic products closely rely on digital channels such as e-commerce platform, social platform and live broadcast. Through the analysis and mining of big data information, we can accurately identify new demand and create new supply, thus constantly discovering new market opportunities. For example, a cutting-edge sparkling wine brand tested 14 new products on 10,000 consumers in four months by using the digital platform, and finally the listed products achieved far more sales than expected.

(B) to build Internet traffic operation capabilities, and quickly spread and connect with new markets.

For a long time, relying on the advantages of capital and experience, international brands seized and controlled the superior commercial circulation channels, and did not open them to domestic brands, resulting in domestic products being at a disadvantage in market competition. As China’s e-commerce market has become the most innovative and largest market in the world, new domestic products have seized the opportunity to establish a mature Internet "traffic" operation capability in the market competition, and created new marketing models that directly reach consumers, including social e-commerce, live broadcast and short video operation, and built new advantages for domestic brands in modern circulation. It is found that some international brands that have withdrawn from the China market in recent years have reserved their marketing departments to learn from China’s digital marketing model.

(C) the construction of a digital supply chain system, efficient coordination and organization of new supply　　　　

Digital supply chain system includes production organization and service innovation. On the one hand, foundries with high-quality manufacturing capabilities accelerate their docking with the domestic market with the help of new domestic products. As an important intermediate link, platform enterprises help foundries to connect brands and consumers, realize digital transformation and improve their ability to respond quickly to market demand. For example, a large-scale e-commerce platform quickly organized production and hatched a number of new domestic brands in response to the consumption boom of "small household appliances" such as "one-person food". Last year, the sales volume during the epidemic increased by 5-20 times compared with the same period of last year. On the other hand, the connotation of digital services supporting the development of new domestic products is constantly innovating and expanding. For example, the number of multi-channel network (MCN) organizations providing integrated digital services has rapidly developed from 160 in 2015 to more than 20,000 in 2020, which has helped the "online celebrity economy" to grow and develop. The digital supply chain system has changed the development mode of low-price competition in the past, supported new domestic products to move towards the high end of the value chain and quickly seize the middle and high-end market share. According to statistics, in 2020, the market share of new domestic products will reach 24.2%, 30.9%, 51.9%, 46.7% and 41.9% for the mid-to high-end products in the online market segments such as household appliances, food, medical care, culture and entertainment, and 3C digital products.

Fourth, the problems and obstacles faced by the development of new domestic products

New domestic products are still in the early stage of development, and the competitiveness of high-end markets at home and abroad still has much room for improvement. The ability to build "three products" is insufficient, the market environment and policy support are still not perfect, and sustainable development and lasting operation still need to be tested.

(A) the competitiveness of new domestic products in high-end markets at home and abroad is still insufficient.

At present, except for some fields such as food and beverage, cosmetics and clothing, the international competitiveness of new domestic products is still not strong in areas such as milk powder, luxury goods, high-end electronic products, health care products, etc., where the threshold for R&D investment is high and consumers demand higher, and there is still a large-scale consumption outflow every year. In addition, the recognition of new domestic products in some fields in the domestic market is not high. From the sales situation of the two e-commerce shopping festivals of "double 11" and "618" in the past two years, among the top 20 brands in cosmetics sales, new domestic products only account for 3; There are no new domestic products in the top 10 brands of milk powder. For some new domestic products whose quality is close to the international first line, there is still a big gap in investment in product research and development, brand management and human capital accumulation, especially in the construction of design talents, marketing talents and operation talents.

(B) New domestic products "three products" building capacity needs to be improved

There is still a big gap between the development of new domestic products and the international advanced level in the construction of "variety, quality and brand", and the effective supply capacity and level are still difficult to fully meet and fully adapt to the needs of consumption upgrading. In terms of varieties, large-scale enterprises lead the product design innovation, and a large number of small and medium-sized enterprises follow the imitation, and the original ability needs to be strengthened. In terms of quality, the foundry has formed a strong path dependence on OEM production and processing trade mode, and the release of manufacturing capacity to the domestic market is still insufficient; The concept of "small profits but quick turnover" and the self-positioning of "big brand replacement" of domestic brands are still deeply rooted. Some brands regard the national tide as a gimmick and ignore the improvement of quality connotation. On the brand, the marketing mode is mainly "explosive" marketing, lacking the long-term planning of building the overall image of the brand. Some brands rely too much on the domestic market and lack the awareness, vision and confidence of international development. In addition, the disorderly expansion and blind follow-up of capital have also contributed to short-sighted behaviors such as low-price competition and false propaganda.

(C) the market environment to promote healthy competition needs to be improved.

Small and medium-sized enterprises are the main players in the market of new domestic products, which are prone to low-level competition and unfair competition such as shoddy and false propaganda. For new brands and products, there is a problem of "one product is hot, and thousands of people copy it", so the protection of intellectual property rights and trade secrets needs to be strengthened urgently. The technical standard system lags behind the product production iteration, and some cross-border products lack relevant technical standards formulated by relevant departments and associations. The profit of some enterprises’ new products dropped from 80% to 10% within one year, which affected the continuous innovation power of enterprises. Due to the fast iterative speed of updating new domestic products, the accumulation of business information and credit information of enterprises is relatively insufficient, and the supervision cost is relatively high. At the same time, due to the rapid innovation of online marketing model, there are still a lot of regulatory gaps in the fields of live delivery and social e-commerce, and the collaborative governance model of government departments, platforms, industry associations and consumers is far from being established. Once the quality and food safety risks of "explosive models" appear, they will spread rapidly and widely, which will greatly impact consumer confidence.

(D) insufficient policy synergy to support the development of new domestic products

Globally, in order to support domestic brands to become bigger and stronger and go global, governments all over the world attach great importance to planning systematic policies covering production, circulation and consumption. Take South Korea as an example. In order to promote Korean local perfumes and cosmetics, the South Korean government requires duty-free shops to sell domestic cosmetics in at least one third of the area. At present, cosmetics account for over 50% of the total sales of duty-free shops in South Korea, and domestic cosmetics account for half of the total sales of cosmetics. At the same time, the South Korean government issued a cultural industry development plan, and implanted the brand into film and television cultural works, forming a good publicity and driving role. China doesn’t give much consideration to new domestic products in the planning of cultural tourism, activity promotion and business development, and the efforts to support domestic products by using the tax-free policy system are not strong.　

V. Policy suggestions

(A) to speed up the implementation of the "three products" upgrade strategy to enhance the quality of new domestic products.

On the basis of the original "three products" policy, we will implement the "three products" upgrade strategy, guide market participants to enhance the added value and soft power of products, and promote the "quality revolution." We will build a number of high-level laboratories for quality control and technical evaluation of consumer goods, accelerate the development of third-party quality inspection and certification services, and explore the establishment of a special certification system for quality traceability management systems. Strengthen competition behavior supervision, food safety supervision and quality supervision of new channels such as live e-commerce and social e-commerce. Improve the construction of relevant standards system for new domestic products, and promote the quality improvement and standardized development of domestic products.

(2) Accelerate the construction of an international consumption center city and create a number of world-renowned new domestic brands.

Take the brand of new domestic products as the focus of starting economy and first store economy, and form a benign mutual promotion between new domestic products and the development of international consumption center cities. Support domestic brands to enter world-class business circles, create new consumption scenes of domestic products in the upgrading of commercial streets, organize a series of distinctive new domestic products consumption promotion activities, and create a good domestic products business infrastructure and consumption atmosphere. Promote the integrated development of new domestic consumption and cultural tourism, and enhance the regional cultural characteristics and cultural connotation of new domestic brands.

(3) Actively explore the innovation of fiscal and taxation policies and enhance the incentives for the innovation and development of new domestic products.

Support domestic products to enter the duty-free retail market, encourage duty-free shops to sell more domestic brands, guide relevant enterprises to develop high-quality domestic products with special characteristics for duty-free channels, and build duty-free shops into an important platform to support domestic products, display their own brands and spread national traditional culture.

(4) Support new domestic products to go to sea and encourage new domestic products to continuously expand market space.

Support new domestic products to carry out cross-border e-commerce cooperation, lay out overseas warehouses, expand overseas supply chains, and promote the supervision mode of cross-border e-commerce enterprises exporting directly to enterprises and cross-border e-commerce exporting overseas warehouses to be applied nationwide. Support new domestic enterprises to cooperate with international brand enterprises in the form of equity participation, stock exchange and mergers and acquisitions, and improve the international operation ability of domestic brands. Strengthen the application of international law and enhance the ability to use international rules to safeguard the legitimate rights and interests of domestic brands in overseas operations.

(5) Strengthen publicity and support to promote the enthusiasm of "domestic consumption".

Set up the promotion content of new domestic products in publicity platforms such as "Double-product Shopping Festival" and "China Brand Day". Carry out a series of reports on domestic brands through multiple channels, introduce the development of various categories of domestic products, highlight the quality of domestic products, convey the spirit of domestic products, unite the brand identity of the people who love domestic products, and empower the brand building of domestic products. Analyze and tell the charm and advantages of "domestic products" from the perspective of the younger generation, improve consumers’ awareness and loyalty to their own brands, and enhance the pride of the people in buying new domestic products.

(The authors Wang Nian and Li Hanqing are both associate researchers of the Institute of Market Economy of the State Council Development Research Center, Su Nuoya is an assistant researcher of the Institute of Market Economy of the State Council Development Research Center, and Wei Wang is the director and researcher of the Institute of Market Economy of the State Council Development Research Center).

　　Private economy is a new force to promote Chinese modernization and an important foundation for high-quality development. Small and micro is the key to strengthen the private economy. As a capillary to smooth the national economic cycle, a large number of small and micro enterprises are an important part of the private economy, an important foundation for stabilizing the economy, the main support for stabilizing employment, and a key link to improve the stability and competitiveness of the industrial chain supply chain.

　　As the first national joint-stock commercial bank initiated by private enterprises in China, China () has always adhered to the initial mission of serving private enterprises, focused on the strategic positioning of "banks for private enterprises", and has taken the lead in exploring microfinance in China since 2008. In the past 15 years, we have continued to iteratively upgrade the small and micro business model, increased the credit and online support for small and micro enterprise legal persons, and cast a gold-lettered signboard for small and micro finance.

　　In the past 15 years, the development of small and micro enterprises has changed, and the services of Minsheng Bank have changed, and a "Friends" has been written.

　　■ Small and micro "old friends"

　　The first loan on the road to entrepreneurship

　　From an ordinary truck driver to the head of a well-known local logistics company, Mr. Chen, like many Quanzhou people, is full of the spirit of love and dare to win. "My career started, which can be said to have started with Minsheng Bank’s first loan." Recalling the course of starting a business that year, Mr. Chen is still very emotional.

　　Truck drivers who have been running for several years have accumulated some experience, found out the doorways of the industry, and have a certain customer base. In 2007, Mr. Chen came up with the idea of forming a transportation team.

　　"At the beginning, there were only three small four-wheeled trucks, which mainly helped the cement factory to distribute some materials to the rural agency." After the operation is on the track, there are more and more orders, and the existing truck traffic volume obviously cannot keep up. Mr. Chen plans to expand his business and buy more trucks for transportation.

　　"I just got married at that time, and I finally got enough down payment to buy a house. I really couldn’t come up with extra funds. It is not easy for a small merchant like us to apply for a loan. Either it does not meet the bank access conditions or it needs to provide collateral or guarantors. Most of them still borrow money from relatives and friends. " Mr. Chen remembered the predicament at that time and shook his head again and again.

　　"When I was at my wit’s end, Xiao Li of Minsheng Bank helped me a lot." When visiting the merchants around the outlets, account manager Li Yiyang came to Mr. Chen’s store and learned about Mr. Chen’s business situation and "troubles". After that, Li Yiyang introduced Minsheng Bank merchant card, running water loan and music cashier to him.

　　"When Xiao Li said that he could apply for a running water loan, I felt that I saw hope at once." After collecting materials, printing running water, on-site investigation and other procedures, a credit loan of 500,000 yuan was paid to Mr. Chen’s account within 2 days. Mr. Chen bought five trucks with loan funds. "It is with this 500,000 fund that my business scale has gradually grown from five trucks to 10, 20, and now 50."

　　With the development of enterprises, Minsheng Bank has also provided Mr. Chen with more comprehensive financial services, such as payroll, cashier’s service, settlement of accounts in Gong Hu, financial management and so on.

　　"Minsheng Bank is a witness to every step of my development." Mr. Chen said.

　　In 2018, the competition in the transportation industry became increasingly fierce, and Mr. Chen’s business development entered a bottleneck period. After constant thinking and discussion, Mr. Chen decided to find another way, expand the business scope and increase the cement sales and trade business.

　　"The office space needs to be expanded, the number of business personnel needs to be increased, and the cost of cement agents is not low … all these costs money." Mr. Chen took the initiative to contact Li Yiyang, the account manager, and asked him about the loan business. "If you have any financial problems, it is right to find Minsheng Bank." The account manager handled a mortgage loan of 2 million yuan for Mr. Chen, and Mr. Chen won a cement agent in Quanzhou, rented a new office space, recruited and recruited, and his business was revitalized.

　　In 2021, Mr. Chen’s transportation and cement trade suffered a big impact, and he faced the problem of loan repayment and renewal. Li Yiyang, the account manager, sent care to Mr. Chen by phone and WeChat at the first time to keep abreast of the difficulties and financial service needs of customers, and told them that they could enjoy a series of policies such as delaying repayment of principal and interest, overdue credit protection, and remote video interview, so as to help customers with repayment difficulties affected by the epidemic reduce the pressure of capital turnover and tide over the difficulties.

　　"In difficult times, Minsheng Bank took the initiative to cut interest rates for me, and reduced payment and settlement fees, and their small and micro red envelopes saved a lot of interest …" Mr. Chen was very appreciative of Minsheng Bank’s policies and services of caring for enterprises.

　　"The icing on the cake is easy, but it’s hard to help in the snow. For so many years, Minsheng Bank is like an old friend around me, reliable and caring. "

　　People’s livelihood is no small matter, and branches and leaves are always related to love. Like Mr. Chen, many small and micro enterprises in Quanzhou got their first loan from Minsheng Bank. The account manager of Minsheng Bank has always been eager to go back and forth in wholesale markets and business districts, visiting merchants one by one, collecting materials, recommending simple and convenient loans, settlement and other products to customers, and solving the financing problem of small and micro enterprises.

　　In the past 15 years, Quanzhou Branch of Minsheng Bank has always adhered to the initial intention of "helping every small and micro dream", regarded every small and micro customer’s business as the cause of Minsheng Bank, and continued to go deep into major business circle markets, business associations, parks and communities, and shared prosperity and common growth with small and micro customers, and gradually started the golden signboard of micro finance in the market.

　　■ New model of micro-service

　　"Intellectual property" becomes "asset"

　　"Spark Loan" Helps Specialization and Innovation

　　"I didn’t expect that intellectual property rights can help us solve big problems. This tailor-made financing service is too timely!" The relevant person in charge of a pharmaceutical company in Hefei said.

　　A few days ago, Minsheng Bank Hefei Branch issued a working capital loan of 7 million yuan to the pharmaceutical company, which was the first innovative product "Spark Loan" officially launched by the bank.

　　According to reports, "Spark Loan" is a financing product system launched by Minsheng Bank for small and micro enterprises in strategic emerging industries and modern service industries, including talent loans, intellectual property loans, credit loans, secured loans and equity pledge loans. The loan issued this time is a "Spark Loan" product with "intellectual property rights" as the pledge.

　　It is understood that the pharmaceutical company is a high-tech enterprise integrating new drug research and development and drug production. It has a number of intellectual property patents and drug production approvals, and has been selected into the national centralized drug procurement memorandum. At present, the enterprise is actively expanding its raw material production base, and it is urgent to expand its working capital for operating turnover in a special period.

　　Through daily visits, Hefei Branch of Minsheng Bank learned about the financing needs of the enterprise and recommended innovative products of intellectual property pledge of "Spark Loan" to the enterprise. In order to help enterprises operate normally, the bank has customized professional financing schemes for enterprises by taking the behavior service position of Luyang Branch in Hefei as an example.

　　In recent years, Anhui has cultivated a number of leading enterprises and advantageous enterprises with characteristics, competitiveness and high growth in the field of "specialization and novelty". The exclusive product of "Spark Guaranteed Loan" innovatively launched by Hefei Branch of Minsheng Bank further enhances the availability and convenience of "specialized and innovative" corporate loans.

　　"During that time, I couldn’t come back from a business trip in Hong Kong, and enterprises needed capital turnover urgently. Fortunately, Minsheng Bank found a way." A few days ago, a person in charge of a data technology company in Anhui came to Xuancheng Branch of Minsheng Bank and sent a sincere thank-you letter to express Minsheng Bank’s strong support and help to the enterprise in production, operation, construction and development.

　　Anhui Data Technology Co., Ltd. is a provincial-level high-tech, specialized and innovative enterprise engaged in satellite remote sensing big data application and high-precision map production. In order to expand the business scope, enterprises urgently need funds to build a satellite resource application center. Through the early service docking, after understanding the financing needs of enterprises, Xuancheng Branch of Minsheng Bank took the initiative to contact enterprises, and immediately set up an agile team to provide on-site services for many times. After clearly knowing the business model and financial arrangement of the enterprise, the bank recommended the innovative product "Spark Guaranteed Loan" of Minsheng Bank to the enterprise, and customized the exclusive financing plan for the enterprise.

　　"Most small and medium-sized science and technology enterprises are faced with less physical assets, leased business premises and complicated ownership structure, which makes it difficult and low in general bank financing. Minsheng Bank has increased financial services and product innovation around the pain points and difficulties of enterprises in financing." The relevant person in charge of Xuancheng Branch of Minsheng Bank analyzed, "Spark Guaranteed Loan is a special product for high-tech enterprises and small and medium-sized science and technology enterprises. It mainly provides comprehensive credit by considering the actual operation, research and development capabilities and upstream and downstream cooperation of enterprises, and does not need to mortgage assets. It has the characteristics of large amount, low interest rate and flexible guarantee method."

　　In order to serve the enterprise better and faster, Xuancheng Branch of Minsheng Bank actively cooperated with the enterprise, and with the strong support of Anhui Science and Technology Financing Guarantee Company and Xuancheng Economic Development Zone Financial Office, carefully sorted out the logical relationship between the guarantee policy and enterprise operation, provided the required materials in time, and successfully obtained the authorization of the guarantee company and the recommendation letter from the Economic Development Zone Financial Office. The bank’s reviewers cooperated with the managers to scientifically grasp the pace of business handling, and promoted the pre-loan investigation, material collection and investigation report simultaneously and efficiently. In the final withdrawal stage, faced with the complicated situation that the enterprise entity is in Xuancheng, the actual controller is in Hong Kong, the notary office and the guarantee company are in Hefei, Xuancheng Branch of Minsheng Bank rushed to government departments, guarantee companies and enterprises for discussion and communication several times, and finally finalized the comprehensive implementation plan, which effectively solved the problems of face-to-face contract signing and signing the guarantee company, and enabled enterprises to get 5 million yuan of working capital as scheduled.

　　5 million yuan "timely rain" is like "reassuring" and "cardiotonic", watering the flowers of scientific and technological innovation and enterprise development. It is reported that this innovative financing has overcome various difficulties and finally landed successfully after receiving successful loans from banks and enterprises.

　　Science and technology are the foundation of national prosperity, and innovation is the soul of national progress. As a pioneer, pioneer and devotee in the field of financial services for small and micro enterprises, Minsheng Bank will persist in innovation and exploration in the process of reform and transformation, and will continue to turn its innovation achievements into assistance to the real economy, and will continue to pay attention to key areas and the development of small and medium-sized enterprises with science and technology.

　　■ Talking about the experience of small and micro services

　　Li Si:

　　Service is only "fast" and not broken.

　　"The problem that can be solved in one trip will never let the customer run twice, and the thing that can be solved in one day will never let the customer wait for two days. I will save the time cost of the enterprise as much as possible." Li Sizhen, manager of small and micro customers of Chongqing Branch of Minsheng Bank, said that besides diligence and professionalism, efficient and high-quality service is the "secret" for her to win the trust of small and micro enterprises.

　　Sister Hu, who runs the wholesale business of frozen products, expects that the price of frozen products will reach a low point in the near future, so she wants to prepare more goods, but her liquidity is not sufficient. She wants to borrow money and is worried that the process is cumbersome, which leads to missing the best order time, so she has been very entangled. After learning about the situation, Li Sijing gave Hu Jie an idea: "You only need to judge the profit margin of this stocking. Wouldn’t it be a pity if you see that the market is right and don’t follow the trend? Our Minsheng Bank is to provide you with financial convenience and hope to do better and better with you! "

　　With the help of Li Sijing, Hu Jie made a rational analysis and finally decided to apply for Minsheng Bank Credit Easy Loan, which won timely liquidity support. Later, Sister Hu said to everyone: "Minsheng Bank lent money quickly, the money came at the right time, and the order price was just the lowest point. Fortunately, I didn’t miss this opportunity!"

　　"If it takes 5 days for a business to go through the process normally, and you use it for 4 days, customers will feel ok, no different from other banks; If you use it for 3 days, customers will be surprised and feel that their own affairs have been taken seriously; If you use it for 2 days, the customer will be very grateful to you and feel that you are really trying to help him solve the problem; If it takes only one day to get it done, customers will feel that you are a trustworthy friend from the bottom of their hearts. So efficiency is very important. " Li Sizhen said.

　　It is also very important to "fully understand the customer". In addition to phone calls and text messages, WeChat friends circle is a window for Li Sizhen to communicate with customers. In this window, Li Sizhen believes that she can not only be closer to customers’ lives, but also better grasp opportunities.

　　"Always mention business with customers, with a strong purpose, but it is counterproductive. I don’t want to be just a cold and prim account manager in the hearts of customers. I hope that I am a living and warm Chongqing girl in front of them. " Li Sizhen said.

　　Mr. Lin runs a building materials company in Chongqing. Li Sijing learned from the exchange that he has been relatively abundant in funds and has no plans to borrow money for the time being, so he has been communicating as a friend and has no business dealings.

　　"Mr. Lin likes to share photos of his fitness in the circle of friends. I often like it and occasionally discuss ways to lose weight." Li Sizhen said that after a long time, after the two became acquainted, Li Sizhen learned that Mr. Lin’s father was old and changed the company legal person to Mr. Lin. At the same time, he also wanted to change the collection code. At that time, Mr. Lin happened to see Li Sizhen interacting in the circle of friends, so he took the initiative to ask. After communication, Li Sizhen immediately contacted the docking person of the acquiring business for Mr. Lin and collected the settlement of the enterprise in Minsheng Bank.

　　"Managing customers is really a very long-term process, and we must be prepared for a long-term war." Li Sijing understands the vigilance and hesitation of customers, and she will convey her sincerity to customers with practical actions.

　　Mr. Wu runs a food company and has loan cooperation with many banks. When Li Sijing visited, he complained that his account manager was too mobile, and he didn’t have any bank friends who he trusted particularly. Usually, he was recommended by his partners for business. In July 7788, he added a bunch of staff WeChat, and sometimes he couldn’t tell who was in charge of which business.

　　In the contact with Mr. Wu, Li Sijing gradually understood his personality, true temperament, and also loved to share and be lively. "In fact, such a customer is really of high quality. Once he decides that you will not change easily." Therefore, in the following months, every holiday and customer’s birthday, Li Sijing will take pains to prepare a blessing; If you happen to be near Mr. Wu’s company, everyone will go up and have a chat to deepen mutual understanding. Later, Mr. Wu was moved by Li Sijing’s sincerity. Not only did he hand over his business to Minsheng Bank, but he also took the initiative to introduce many partners and friends of the Chamber of Commerce who had financial needs to Li Sijing.

　　"As a front-line account manager, you must learn to be a conscientious person." Li Sijing believes that managing customers is like starting a journey. Every site has people going up and down. Some customers only sit for a few stops, and some customers will stay with them for many years. But no matter which customer, what Li Sijing will do is to listen, what the customer is worried about, what the customer is hesitating about, and what the customer has problems. Then, on the basis of full understanding, he will use his professional knowledge to enter the customer’s heart with sincerity. It is the active empathy again and again, the warm greetings again and again, and the unexpected surprises one after another that make Li Sizhen more and more practical on the road of microfinance.

　　Yu Huawen:

　　Empathy service has more temperature.

　　Not visiting the enterprise, but on the way to visit the enterprise-this is a true portrayal of Yu Huawen’s work. Since joining the micro-finance team of Minsheng Bank Shenyang Branch in 2021, Yu Huawen has taken "providing modern financial services for small and micro enterprises" as his mission, treating customers as friends and partners, anxious about the urgent needs of enterprises and solving the difficulties of enterprises.

　　A main medical device enterprise is affected by the longer payment period, and its liquidity is seriously affected. At the same time, the enterprise needs funds to expand its production scale. In the first time to understand the needs of enterprises, Yu Huawen acted quickly and actively communicated. It took only five working days from data collection to loan, which eased the urgent needs of enterprises and won high praise from customers.

　　In order to meet the demand for credit funds of small and micro customers as soon as possible, Yu Huawen often works overtime and continuously. When the workload is heavy, he visits customers and inspects the market during the day, and rushes back to the unit to write reports and sort out credit materials at night, in order to solve the problem of enterprise funds early and meet the timeliness requirements of small and micro enterprises’ production and operation.

　　"To serve small and micro enterprises well, we must learn to empathize, understand their pain points and difficulties, and make good use of the policies of the government and banks to support the development of small and micro enterprises, so that enterprises can truly feel the temperature of Minsheng Bank’s services." Yu Huawen said.

　　In order to support the healthy development of small and micro enterprises, the Shenyang Municipal Government launched the business guarantee loan policy. Yu Huawen carefully studied the policy, and cooperated with bookkeeping companies. Many policy publicity activities were organized for small and micro enterprises to publicize the inclusive finance concept of Minsheng Bank, explain the discount conditions of business guarantee loans, and actively assist qualified customers to handle the discount procedures, so that many enterprises enjoyed interest-free financing services in the first year.

　　"To serve small and micro enterprises well, we must strive to become a comprehensive financial service steward of small and micro enterprises, and meet customer needs with professional products and sincere services." Yu Huawen said that in the process of many years of micro-financial services, he has come hand in hand with many enterprises, and it is almost the reality of all small and micro customers.

　　Mr. Li was introduced by another customer. From consulting loan business, he and Yu Huawen got to know each other and became friends gradually. With the support of Minsheng Bank, Mr. Li has grown from a small business owner with only a few employees at first to a private entrepreneur with more than 100 employees now, and from a single entrepreneur to a pillar of a family of four. With the growth of enterprises and the formation of families, the services provided by Minsheng Bank to Mr. Li have gradually enriched from the initial small and micro enterprise loans to a comprehensive service plan of "enterprise financing+employee generation+family wealth management". Yu Huawen and the financial manager have formed a professional service team, providing a package of services such as corporate tax preference, cash management, family wealth planning and children’s education. By exporting comprehensive financial services such as loans, settlement, comprehensive financial management and financial planning for enterprises, Yu Huawen has gained high recognition from enterprises.

The 14th Five-Year Plan for Promoting Agricultural and Rural Modernization was issued.
In the next five years, agricultural and rural modernization will be built like this

Recently, the State Council issued the "14th Five-Year Plan to Promote Agricultural and Rural Modernization" (hereinafter referred to as the "Plan"), and put forward the thinking objectives and key tasks of agricultural and rural modernization in the next five years. The State Council Information Office held a policy briefing on December 8th, and introduced the relevant situation. Experts pointed out that this is the first plan to integrate agricultural modernization and rural modernization, and the blueprint for promoting agricultural and rural modernization in the 14 th Five-Year Plan has been drawn.

Important progress will be made in agricultural and rural modernization.

Deng Xiaogang, vice minister of the Ministry of Agriculture and Rural Affairs, introduced that the Planning was led by the Ministry of Agriculture and Rural Affairs and the National Development and Reform Commission, and was compiled with 32 departments. The main contents included the development characteristics, strategic orientation, overall requirements, main objectives, key tasks, major projects, policies and measures of agricultural and rural modernization during the 14 th Five-Year Plan.

Specifically, "Planning" made it clear that seven key tasks should be focused on in promoting agricultural and rural modernization during the 14th Five-Year Plan, namely "three upgrades, three constructions and one connection".

"Three upgrades" means improving the supply security level of important agricultural products such as grain, improving the quality, efficiency and competitiveness of agriculture, and improving the modernization level of industrial chain supply chain. In this regard, the Plan puts forward tasks such as stabilizing the sown area of grain, strengthening the protection and quality construction of cultivated land, strengthening the support of modern agricultural science and technology, and promoting the integrated development of rural industrial parks.

"Three constructions", that is, building a livable and suitable village, building a green beautiful countryside and building a civilized and harmonious village. In this regard, the "Planning" puts forward tasks such as strengthening rural infrastructure construction, focusing on promoting standardized agricultural production, and improving rural governance systems.

"One connection" means consolidating and expanding the achievements of poverty alleviation, effectively connecting and comprehensively promoting rural revitalization. Deng Xiaogang introduced that the "Planning" proposes tasks such as consolidating and improving the achievements of poverty alleviation, improving the overall development level of poverty-stricken areas, and improving the assistance mechanism for rural low-income people and underdeveloped areas, so that poverty-stricken areas can accelerate the pace of national modernization.

"The" Planning "proposes that through five years of efforts, by 2025, the agricultural foundation will be more stable, the rural revitalization strategy will be comprehensively promoted, and important progress will be made in agricultural and rural modernization." Deng Xiaogang said, "Strive to make decisive progress in the overall revitalization of rural areas by 2035, and basically realize the modernization of agriculture and rural areas."

Let farmers share the dividend of digital economy development

"At present, the new kinetic energy represented by the digital economy is accelerating, and digital technology and agriculture and rural areas are also accelerating integration, and new technologies, new products and new models are constantly emerging." Zeng Yande, chief agronomist of the Ministry of Agriculture and Rural Affairs and director of the Development Planning Department, said, "During the Tenth Five-Year Plan period, to promote the digital development of agriculture and rural areas, the key point is to improve the rural information technology infrastructure construction, accelerate the popularization and application of digital technology, and let farmers share the dividend of digital economy development."

According to reports, around the digital empowerment of agricultural and rural modernization, the "Planning" focuses on three aspects:

-building a strong infrastructure. Focusing on new construction and transformation, the Plan proposes to promote the simultaneous planning and construction of rural Gigabit optical networks, 5G, mobile Internet of Things and cities, improve the level of rural broadband networks, and promote the digital and intelligent upgrading of agricultural production and processing and rural infrastructure.

-developing smart agriculture. The "Planning" proposes to establish and promote the application of big data system in agriculture and rural areas, promote the deep integration of next-generation information technologies such as Internet of Things, big data, artificial intelligence and blockchain with agricultural production and operation, and build a number of digital pastoral areas, digital irrigation areas and smart farming and animal husbandry fisheries to continuously improve the digital level of agricultural development.

-Building a digital village. The "Planning" clearly defines the construction of a rural digital service system that combines online and offline to benefit the people and facilitate the people, promote the extension of "internet plus" government services to rural grassroots, deepen the construction of rural smart communities, promote the combination of rural education, medical care, culture and digitalization, and improve the intelligent and accurate level of rural governance and services.

Take the road of urban-rural integration and development

Wu Xiao, director of the Rural Economic Department of the National Development and Reform Commission, said that to accelerate the modernization of agriculture and rural areas, we must take the road of urban-rural integration.

How to solve the problem of agricultural population settlement? The "Planning" emphasizes that the reform of household registration system and the full coverage of permanent residents in urban basic public services should be promoted as a whole, with the focus on relaxing the restrictions on urban settlement except for a few megacities, and using residence permits as a carrier to achieve full coverage of urban basic public services. In addition, it is necessary to protect the rural land contracting rights, homestead use rights and collective income distribution rights of farmers who have settled in cities according to law, establish a market system for rural property rights transfer, and improve the market-oriented exit mechanism and supporting policies for farmers’ "three rights".

Take the county as an important starting point for the integration of urban and rural development. Wu Xiao introduced that the "Planning" proposes to promote the urbanization construction with the county as an important carrier, promote the upgrading and capacity expansion of facilities such as public services, environmental sanitation, municipal utilities and industrial facilities in the county, enhance the comprehensive carrying capacity and governance capacity, and give the county more resources. Integrate the right to use and strengthen the comprehensive service capacity of the county. Strengthen the overall planning of counties and villages, promote the unified planning, construction and management of public facilities within the county, and promote the unification of basic public service standards and system integration within the county.

In addition, it is necessary to smooth the circulation channels of urban and rural factors. The "Planning" clarifies that the institutional channel for the free flow of urban and rural factors will be opened up, and a virtuous circle of rural talents, land, capital and industry will be formed. Promote the two-way flow of urban and rural human resources, establish and improve the system and mechanism for revitalizing rural talents, and improve the mechanism for introducing, cultivating, using, evaluating and encouraging talents.

"The Plan gives priority to ensuring and improving people’s livelihood in rural areas, strengthens the use of industry to supplement agriculture and cities to bring rural areas, accelerates the establishment and improvement of institutional mechanisms and policy systems for urban-rural integrated development, promotes county-level overall planning of public resources, and promotes coordinated urban-rural development and common prosperity." Wu Xiao said. (Reporter Kong Dechen)

1905 movie network news According to preliminary statistics, the box office in 2016 exceeded 45.7 billion yuan, a slight increase of 3.7% over last year. Although the growth rate has slowed down, looking back on the whole year, the film market in China is still full of bright spots — — The total number of screens reached 41,179, ranking first in the world. In 2016, as many as 85 films were newly released, and the box office exceeded 100 million. Single-chip, single-day, single-week and single-month box office all created the best in history. In particular, the film directed by Stephen Chow has made a box office achievement as high as 3.393 billion yuan, becoming the first film in China to break through the 3 billion yuan mark, and it will also be pulled down, setting a new record in the film history of China. (Note: The box office of this manuscript is preliminary statistics, and the final box office published by the State Administration of Radio, Film and Television shall prevail.)

Single-chip, single-week, single-month and monthly record broke through the 6 billion yuan mark for the first time in February.　

　

Over the years, China’s film industry has been developing rapidly, and the box office has also grown from less than 1 billion yuan in 2002 to 45.7 billion today. In 14 years, the box office has increased 47 times, ranking second in the global film market. In 2010, the growth rate of movie box office reached an unprecedented 64%, and in 2009 and 2015, the growth rate of movie box office in China also remained above 40%.

　

Although the growth rate of the market slowed down in 2016, it was amazing that a single film, a single day, a single week and a single month created a new record in the history of Chinese film. Stephen Chow’s "The Mermaid" grossed 280 million yuan on the opening day, surpassed 310 million on Valentine’s Day, surpassed 1.8 billion in the first seven days, and surpassed 2.439 billion in the 12 days after its release, making it the box office champion in mainland film history. "Mermaid" was also extended for three months, and finally ended with 3.393 billion yuan, accounting for 7.4% of the total box office in China, bringing China movies to a new height of 3 billion yuan.

　

With The Mermaid and the escort of Harmony and Troika, which were released on the same day of the New Year’s Eve, the box office in February directly rushed to a high of 6.89 billion yuan, surpassing the box office of 5.5 billion yuan created in July last year, setting a new monthly box office record, and becoming the first month in the history of mainland film that the box office broke 6 billion yuan. In addition, from February 8 to February 14, a new box office record was set with a box office output of 3.63 billion yuan, which doubled the original record of 1.78 billion yuan (from July 13 to 19, 2015). This year’s single-day box office has reached a new high. On February 8, February 14 and February 9, 2016, it won 646 million, 603 million and 526 million box offices respectively, ranking among the top three in the single-day box office in mainland film history.

　

Domestic film box office 26.6 billion, 85 imported films exceeded 100 million, 5 domestic films broke 1 billion.

　

In 2016, The Mermaid, the Monkey King’s Three Bai Gujing in Journey to the West captured 3.393 billion, 1.532 billion, 1.472 billion, 1.248 billion and 1.202 billion yuan respectively, ranking among the top five highest-grossing movies in 2016. It is worth mentioning that in this year’s movie box office list, the top 10 total box office reached 14.129 billion yuan, accounting for 31% of the total box office in the whole year.

　

In 2016, China produced 772 feature films, 49 cartoons, 24 special films, 67 science and education films and 32 documentary films, totaling 944. This year, the performance of domestic films is also very eye-catching, with the box office reaching 26.6 billion yuan, accounting for 58.3% of the total box office, once again pushing against imported films. A total of 85 newly released films exceeded 100 million yuan at the box office in the whole year (note: the box office of three films has exceeded 100 million yuan this year, but it was not included because it was released last year), including 43 domestic films. Mermaid, Monkey King Thrice Defeats the Skeleton Demon on a Journey to the West, storm riders of Macau and five domestic films are among the 1 billion yuan box office clubs.

　

The overall performance of the schedule is relatively stable, and Valentine’s Day increased by 166%, but the Mid-Autumn Festival National Day file dropped significantly.

　

In 2016, the performance of each schedule was relatively stable. Eight of the 13 major schedules increased compared with last year, and the performance of Valentine’s Day, New Year’s Day and Spring Festival was quite eye-catching. Their growth rates reached 166.93%, 86.98% and 69.51% respectively, ranking first, second and third in this year’s schedule.

　

However, the three major periods of gold absorption — — The performances of Spring Festival, Summer and New Year’s Eve files were not satisfactory, with the summer and New Year’s Eve files both declining slightly, but the three major files still jointly attracted more than 20 billion yuan, accounting for 43% of the total box office. The biggest drop was in Mid-Autumn Festival and National Day, both exceeding 10%. Although "operation mekong", which was released on September 30th, won 1.1 billion yuan at the box office in one fell swoop, it was a good hit, but it was helpless to fight alone, resulting in an increase of 66.5% in the eleventh file last year. This year, it only achieved 1.59 billion yuan at the box office, down 14.64% from 2015.

　

Throughout 2016, after experiencing a record-breaking rapid development in the first quarter, the growth rate of China’s film market slowed down, but the market continued to maintain steady growth, but the whole film market gradually became rational, the quality of domestic films was greatly improved, film talents were constantly emerging, and the audience’s appreciation level was also improved.

　 　In 2017, the film produced by Stephen Chow.、Baoqiang WangDirected debut、Jackie ChanStarring, andChen Kaige、Xiaogang Feng、Ann Hui、Wooping YuenDirected、、、Wait, many domestic films are more exciting.　

　

It is believed that after the baptism in 2016, China films, which turned 112 this year, will continue to make steady progress towards the goal of becoming a film power under the protection of the Film Industry Promotion Law.

Next page: Detailed list of films with box office exceeding 100 million in 2016.

"Hot Pot Hero" began an overwhelming publicity.

In addition to starring Chen Kun and Bai Baihe, they are still first-class stars, and the audience knows little about the director and story of this film. From the perspective of the overall Chinese film market, where the box office is hot, but the quality is poor, this great probability will be another mediocre money-making work.

Fortunately, Qing Yang, the director and screenwriter, handed in an answer sheet that satisfied most of the audience. Producer Chen Guofu and other behind-the-scenes personnel escorted the film production and announcement, which did not disappoint people. As a result, public opinion began to wave the flag and shout one-sidedly, and praise words such as "Top Ten of the Scheduled Year" and "Another Crazy Stone" appeared one after another.

Objectively speaking, Hot Pot Hero is somewhat similar to Crazy Stone. It is also a comedy factor in crime; It is also a small and medium-sized film that lacks anticipation in advance but makes people feel a little surprised; Similarly, the director is familiar with Hollywood and other commercial films, and he is localized twice; Even chose the mountain city of Chongqing as the cultural foundation of the film.

However, there are still obvious differences in their overall styles and stories. Hot pot hero is not as "happy" as "Crazy Stone", but the action design is more "black". It doesn’t follow the complicated multi-clue narrative of Crazy Stone, but it is more like the bizarre street news adapted from Story Club.

Not bad, but not so perfect.

-well, you still have to see it yourself to know.

The following is a brief spoiler:

The following is a brief spoiler:

The following is a brief spoiler:

Three good friends and old classmates (played by Yu Entai, Qin Hao, Chen Kun) jointly opened the "Dongzi Hot Pot", a hot pot restaurant, which will soon close down due to poor management. In order to resell more money, they decided to dig and expand privately. I didn’t expect this excavation to accidentally dig through the basement of the bank next door. The three men didn’t dare to steal money, but just wanted to fill the hole quietly, so they contacted the female classmate (Bai Baihe) who works in the bank. According to the general story logic, Bai Baihe happened to have a crush on Chen Kun, so he decided to help them do the floor repair.

However, Chen Kun likes gambling, owing a lot of debts outside, and he moved the selfishness of "borrowing some first". Although the protagonist is not a bad person morally, he is still hesitant about stealing money, but in the end, the money was taken away by the creditor, and the protagonist also decided to report to the police and surrender.

This is the first half of the film: a piece of street news that Mr. Chen, a citizen, dug his own basement and accidentally dug through the tunnel of the bank next door.

Just then, the bank was robbed by four masked gangsters. The police are too busy to pay attention to the important clue of "there is a tunnel under the bank", so the protagonist can only enter the bank alone from the tunnel to rescue the female classmate. However, gangsters with excellent professional skills subdued the protagonist and three classmates, tied four people and burned them alive. At the most dangerous time, the former creditor brought someone to the door again because of the dispute, and launched a bloody fight with the bank robbers. In order not to let Chen Kun, the protagonist, become the "rescued one", he finally arranged a one-on-one confrontation with the gangster leader.

This is the second half of the film: "bank robbers robbed the vault" and "citizen Mr. Chen became a hero".

The brief spoiler is over.

The brief spoiler is over.

The brief spoiler is over.

Because of well-known reasons, bank robbers in our country will certainly come to no good end, no matter how many hostages there are. Therefore, as a special category of crime comedy, "bank robbery" is loved by people all over the world, but our story here is not easy to write. In the plot, we can see that the director vaguely handled some difficulties and passed the review. For example, the protagonist was not bank panic, but he accidentally created a bank tunnel-he didn’t strengthen the performance of the criminal process, or he made up for the legal responsibility of stealing money in the second half-he didn’t let a bad guy go. This also left some obvious plot loopholes: for example, the bank basement didn’t even have a monitoring-although it was an old bank to be rebuilt, or the police responded to bank robbery, except shouting and assaulting from the main entrance, they never thought that it was possible to obtain evidence from the next door.

Of course, the localization of the theme of the script is still very successful, although it draws on the factors of many Hollywood films, the personality and culture of the characters are still China’s characteristics. Part of the rhythm is a little slow, but the whole is still bright.

And the director’s handling method can also be regarded as rich and changeable.

Many of them are clearly recognizable world movie platters: the opening four cold robbers with masks, including the tense and low soundtrack design, are learning Batman 2, the Dark Knight; The form of explaining the contents of crimes by scanning them one by one through the monitor comes from the beginning of Geric’s Stealing and Kidnapping. The action design of several fights is the style of the Korean film old boys, and the action director of this film is also Korean; The fighting action with slightly sad classical music belongs to the Korean style of Park Chan-wook and others; At the end, the tragic private fight between the two people in the alley is similar to the black temperament of the Hong Kong film "Dog Bites Dog" … The so-called world articles are copied a lot, and the sources of copying are wide, so it does not become copying, but becomes a kind of learning, reference and re-creation.

The director is like making a table of Chongqing hot pot. The raw materials are all the same. He rinsed it in the homemade unique sauce and it still has a unique hot taste after coming out.

Qing Yang, the director and screenwriter, actually jumped into the audience’s field of vision six years ago with the low-budget crime comedy Nightclub. At that time, the actors of the film, such as Xú Zhēng and Zhang Jiayi, were not as popular as they are today. Six years later, the film market is still booming, and Hot Pot Hero has been upgraded a lot compared with Nightclub, but the director’s pursuit reflected in it is the same strain: based on commercial stories, packaged with entertainment elements such as action, crime and comedy. Although compared with Ning Hao’s films, the theme is not more complicated, the director’s techniques are equally rich, and they are all good at learning from world films.

Most importantly, they are all local directors, rooted in the civic base of the city. There is a meticulous and realistic interest in the script and the grasp of characters. This is an excellent foreign director, and Hong Kong and South Korean filmmakers can’t match it.

"Hot Pot Hero" is not a perfect film, although entertainment scenes such as action violence have been done well, sometimes the treatment is still too heavy and slightly dramatic. For example, in order to save her colleagues in front of the bank robbers, Bai Baihe suddenly fell into a literary and artistic memory of her feelings in such a tense and high-pressure environment-that is, when the pot was about to boil, she added a handful of cold water, which made it impossible to feed. Before the whole film, it was going on intermittently, and the director seemed to have handled it too complicated. The emotions of comedy, love and friendship were not consistent, which led to the lack of strong flavor. Fortunately, at the end of the series of violent actions, the temperature was pushed forward layer by layer and finally reached the edge of the outbreak.

In any case, this domestic film is finally close to the level of Korean films. Although South Korea’s film market is only a fraction of ours, it has experienced the learning process of Hollywood since the beginning of 2000, and has continuously introduced genre films combined with South Korea’s localization. Not only is the film industry at a high level, but the creative method of combining editing and directing has also produced many works with outstanding business and style. To this day, it is still a good work every year. The same is true of the study of Hot Pot Hero on South Korea and Hollywood. I believe that director Qing Yang’s future works will be more mature and full, and the overall improvement of film quality will finally be worthy of our growing box office.

On November 3rd, Hangzhou Municipal Market Supervision Administration, Hangzhou Health Comprehensive Administrative Law Enforcement Team, China Plastic Surgery Association, Zhejiang Plastic Surgery Industry Association, Alibaba Consumer Medical Industry, etc. jointly held a forum on standardized development of medical beauty medical industry and a conference on "Beauty without Worry" standard in Hangzhou.

The picture shows the conference site.

Guided by the Law Enforcement Guide for Medical Beauty Advertisements just issued by the State Administration of Market Supervision, the meeting discussed how to strictly examine the qualifications of institutions, doctors and services from the perspectives of regulatory authorities, consumption platforms, institutions and manufacturers, and launched the "worry-free beauty" standard, with the aim of protecting users’ consumer rights and providing a worry-free medical beauty consumption experience.

This is the first practical action jointly initiated by local market supervision authorities, associations, platforms, equipment manufacturers and medical beauty institutions to establish industry standards after the official release of the Law Enforcement Guide for Medical Beauty Advertising on November 1.

At the meeting, Zhang Bin, president of China Plastic Surgery Association, sent a video speech. Zhang Bin pointed out that the medical and beauty industry urgently needs to formulate, improve and implement various industry standards, rather than relying solely on administrative orders to restrict chaos. "Beauty Worry-Free" has established a system of standardized development and industry self-discipline online and offline, which is a positive promotion for the whole industry.

The picture shows the video speech of President Zhang Bin of China Plastic Surgery Association.

Zhao Qiming, President of Zhejiang Plastic Surgery Industry Association, advocated traditional medical treatment in internet plus from the work experience and achievements of industry norms, member self-discipline and guidelines, combined with the characteristics of the platform, and realized the new trend of 1+1>2 industry development.

Zhou Jie, Director of the Medical Device Supervision Department of Hangzhou Market Supervision, interprets the regulations on the supervision of medical and aesthetic medical devices, and at the same time puts forward requirements for the selection of "Beauty Worry-Free" institutions.

The picture shows Zhou Jie, the Medical Device Supervision Department of Hangzhou Market Supervision, interpreting relevant laws and regulations.

Xing Ye, the chief of Hangzhou Health Comprehensive Administrative Law Enforcement Team, pointed out that both the platform and the merchants should conform to the norms, and made rectification of medical beauty chaos and publicity of relevant laws and regulations from three aspects.

Sean, vice president of local life of Alibaba, said at the meeting that medical beauty has both medical and consumption attributes, and users are faced with more information asymmetry and don’t know how to choose. Alibaba’s local life strictly examines the qualifications and publicity content of medical beauty medical merchants. Since the beginning of this year, tens of thousands of illegal goods have been removed. Sean said that Alibaba, as a consumption platform, has the responsibility and obligation to push high-quality goods and services to users.

The picture shows Sean, vice president of local life of Alibaba.

It is reported that Alibaba platform will establish a daily communication mechanism with Hangzhou Municipal Market Supervision Administration, and regularly investigate and deal with the list of illegal medical and beauty institutions. In addition, the platform will also be connected with the information inquiry platform of medical and aesthetic institutions "Medical Ernest Major Inquiry" set up by Hangzhou Health and Health Commission, and users can directly inquire about the qualifications of medical and aesthetic institutions and doctors online.

Also attending the forum and conference were large medical and beauty institutions such as Meilai, Yixing, Hangzhou Victoria, Weilin and One Plus One, as well as famous medical and beauty brand manufacturers such as Feidun, Keyi, LG, Philoga, Huaxi Bio and Yifuquan.

The picture shows the launching ceremony of the US Worry-Free Standard.

It is reported that the worry-free standard of beauty is based on Alibaba platform, and strictly examines the qualifications of institutions, doctors and service guarantees from four aspects: "optimizing institutions, certified doctors, traceability of genuine products and service guarantee", thus enhancing and optimizing the medical beauty consumption experience of users. Worry-free standards include instruments/pharmaceutical purchase vouchers, doctors’ qualifications, offline performance services and other dimensions. Products that meet the standards will display the "Beauty without Worry" logo on Tmall Medical Beauty, Taobao and Hungry Medical Beauty Channel, so as to provide service guarantee for consumers to become beautiful, avoid the risk of "illegal medical cosmetology" and enjoy better service and health guarantee.

The picture shows the content of the worry-free standard.

At the same time, the platform also requires and supervises the settled merchants to sign a letter of commitment, promising that "consumers can’t be induced to over-treat medical beauty, and they can’t be forced to re-consume. Consumers can’t write it off until they arrive at the store. After-sales, they should be retired at any time, as well as medical beauty insurance customer service guarantee". According to the standard service process, users are guaranteed to serve in the hospital.

It is understood that the first batch of "beautiful worry-free" products have been launched in double 11. In the future, with the improvement of supply, all medical beauty promotion activities on the platform can only be entered by "beautiful and worry-free" products. (Ling Yan Yue Wen)