Foggy Shamao River, ancient blue bricks, irresistible food and snacks … In the past National Day holiday, the daily passenger flow of Wuma Historical and Cultural Block in Lucheng District of Wenzhou City was as high as 200,000, and the seven-day passenger flow reached 1.05 million. Citizens and tourists who are jostling with each other linger here because of the reappearance of lost history, the revival of faded homesickness and the tide of traditional blocks.
Culture is the "golden business card", soft power and spiritual root of a city. Wenzhou has a history of more than 5,000 years of civilization and 2,200 years of administrative system. After nearly 1,700 years of urban construction, it is a national historical and cultural city with profound connotations. Lucheng, as the main city, has always insisted on protecting, inheriting and carrying forward the characteristic cultural resources. Nowadays, in this land that once bred China’s landscape poems, Yongjia School and the Red Revolution in southern Zhejiang, the long-standing Ouyue civilization and the spirit of Wenzhou people in the new era complement each other, and there are more and more new ways to open it: the hometown of opera, the capital of song and dance, the famous city of calligraphy and painting, the hometown of all kinds of works, the hometown of Chinese embroidery, and the most happy urban area in China …
Common prosperity, diligent pursuit; Rich in spirit, culture first. By fully watering the spiritual and cultural rain and dew, Lucheng finally opened up the "beauty" in the hearts of the people: this is a city full of books, from downtown to the countryside, urban study rooms and farmer’s bookstores are built to the "doorstep" of the masses; This is a civilized and loving city. From the street to the alley, volunteer service and volunteer smiles warm everyone’s heart. This is a livable city. From the old city to the new city, tradition and modernity blend, fashion and massiness interweave, and cultural landmarks emerge constantly …
Park road ancient stage sings the happy new life of citizens.
Run people with civility and let culture flow into people’s hearts.
Unattended, self-service, and honest borrowing, the entry card reader at the door is always on and off, and people come in an endless stream every day, and even there is a rare occasion-in Lucheng, the 15-minute cultural service circle lights up the cultural lighthouse, and the city study, cultural post station and farmer’s bookstore are slowly integrating into people’s lives in a quiet way.
What is completely different from the "quietness" in the study is the "movement" in the cultural auditorium. There is less playing cards and more music; There are fewer people behind closed doors, and there are more laughter … Going to the cultural auditorium to read books, dance, or watch movies, play and sing, which is a comfortable "slow life" for many residents in Lucheng District. Cultural auditoriums called "village living room", "homesickness base" and "spiritual home" carry the colorful literary life of citizens.
At present, a total of 153 cultural auditoriums have been built in Lucheng District, achieving full coverage of village communities two years ahead of schedule. How to string together auditoriums of different cultures and continuously activate popularity? Actively embracing the digital wave has become the new normal for the Lucheng Cultural Auditorium to enhance "building management and educating". The modules of intelligent decision-making, information release, resource ordering, theoretical preaching and voluntary service not only make the services provided by the auditorium accurately match the needs of the people, but also make the public cultural resources change from "dispersion and division" to "integration and integration", thus improving the service efficiency as a whole. In Lucheng, there are not only cultural auditoriums in digital series, but also TV sets, news apps, societies, volunteers, art teachers and other resources. At present, all the wisdom and culture auditoriums in Lucheng have settled in the sections of "Handheld Lucheng" TV, "Deer Video", "News Information" and "Deer Live Broadcasting", presenting "news stories happening around us" in real time, which has solved the problem that many middle-aged and elderly people "touch the net" to watch news. Let the cultural auditorium be full of laughter and laughter, and 153 cultural auditoriums in Lucheng carry out more than 5,000 activities every year. Only 14 communities in Wuma Street have 128 mass cultural and sports associations, such as concentric painting and calligraphy clubs, waist drum teams and fitness dance teams, with more than 500 key players and more than 2,000 players, participating in the operation of the cultural auditorium.
Let culture flow in the hearts of more and more people. In addition to promoting the equalization of public cultural services in urban and rural areas and promoting the continuous extension of cultural benefits to the grassroots, Lucheng has also strengthened the excavation, creative transformation and innovative development of profound cultural connotations such as Wenzhou Millennium County City, Shanshuidou City and Dongou City. At present, Wuma Street, Zen Street and Park Road, which have been newly renovated and upgraded in Lucheng, have entered an open-air history museum.
"Leading the construction of ancient cities with culture and creating highly recognizable landmarks." The relevant person in charge of the Propaganda Department of Lucheng District Committee said that in the process of renovation, an "advisory group" of experts in literature and history was set up, focusing on research, dissemination and transformation, making full use of characteristics and amplifying advantages, restoring the original appearance of every street and every historical building to the greatest extent, and using a large number of old crafts such as gray plastic, wood carving and water sand stone to transplant a large number of old objects such as old stone slabs, old stone strips, old bricks and tiles to create a number of cultural theme pavilions. Let everyone be willing and like to come.
Casting Soul with Literature, Making Culture Cohesive and Developing Power
Culture is not only a happiness index related to people’s livelihood, but also a spiritual bond that unites people’s hearts. Lucheng digs deep into the era connotation of red culture and releases the era power of red genes. The 17 participating teams are full of energy and high spirits. They compete on the same stage with classic patriotic songs. At the scene of the patriotic song chorus competition celebrating the 100th anniversary of the founding of the Party in Lucheng, one red hot song engraved with the historical imprint and one red oath that stirs people’s hearts, let the masses enter history together through live broadcast.
Since the beginning of this year, Lucheng has closely focused on the goal of "studying history in the whole city and involving the whole people", and resolutely followed the requirements of "not leaving every party member behind, not abandoning every field, not missing every link, not dealing with every practical matter, and not missing every opportunity", making overall arrangements and meticulously organizing. Video relay "spread", special party history line "run", red research "flourish", one hundred red songs "sing", ten teams "talk", non-public enterprises "move", party history materials "live", party class party history "race" and people’s livelihood "dry" nine.
This joint effort is reflected in the tireless retrograde figure under the severe situation of epidemic prevention and control; This kind of synergy is reflected in the scene of the project, and the sweaty fighting figures; This kind of joint effort is reflected in the tribute slogans that are scrolled in Lucheng landmark building electronic screens, taxi ceiling billboards and outdoor light boxes on major festivals such as Teachers’ Day.
There are many more resultant forces like this. Because of culture, the development of Lucheng has become more powerful.
Hear Lucheng24Hours Theory Learning Station
In the Bailifang cultural home with micro-film shooting scenes, citizens are experiencing role performances.
Let culture blow the new wind of civilization with the help of literature and goodness
"Hello, please have tea!" "Is that enough? Would you like some more?" In Lucheng streets and lanes, the refreshments that can be seen everywhere have already become the unique scenery of the city. The "Fu Tea Spirit" represented by Hongri Pavilion leads the national voluntary service.
From regional love offering to sending love all over the city, from individual love offering to group love gathering, from grassroots love offering to official love offering, tea snacks such as Sanle Pavilion, Xuri Pavilion, Fuxing Pavilion, Bailu Pavilion and Yat Ching Pavilion form a "Lucheng Alliance" to do good deeds, which condenses into the "Lucheng Phenomenon" and even the "Wenzhou Phenomenon" of citizen moral construction. "Fu Tea Spirit" lights up the lamp of urban civilization, and the moral high ground leads the new social trend of advanced culture. At present, there are more than 380,000 registered volunteers in Lucheng district, and there is one volunteer for every three permanent residents.
Everyone takes pride in participating in public welfare and takes pleasure in doing good deeds. This kind of happiness cannot be separated from the "good" culture created by Lucheng. Hold a lively retirement ceremony for the good people who are "unable to do anything"; On New Year’s Day, Spring Festival and other festivals, good people are regarded as an important object of condolences; When holding major festivals, celebrations and other activities, invite good people to be present; Provide free employment training for good people in need and issue low-interest loans; Organize a series of activities of "Good People Walk in" to let citizens feel the power of role models at zero distance …
"Let the virtuous have a’ win’ to help the seeds of goodness take root and grow better, and the good deeds hatch out the good deeds, and promote the small tea to grow into a’ big landscape’." The main person in charge of the Propaganda Department of Lucheng District Committee said.
Donors who don’t want to be named often appear on the display screens such as "Music Donation List" and "Public Column" of different refreshments: Ms. Li, passers-by and old gentleman … "Almost every day, love money or love materials are sent to the Red Sun Pavilion, and many people just leave their items and reluctantly leave their surnames after repeated questioning." Jiang Jinfu, head of Sanle Pavilion, said.
In the past three years, Lucheng has raised a total of 320 million yuan of charitable funds, benefiting 163,000 people in need. The average annual growth rate of per capita disposable income of low-income groups in the whole region has reached 16.5%, which is 5.5 percentage points higher than that of the whole region.
At present, Lucheng is further exploring the complementary role of philanthropy in the third distribution and in improving the distribution pattern of income and wealth.
Jiangxinyu, known as the "Island of Poetry in China", has become a punching place for new online celebrity by digging deep into the cultural heritage of a thousand-year-old solitary island.
Let culture breed the flower of common prosperity with cultural richness.
While leveraging the "soft power" of culture to boost the "spirit" of the city, Lucheng continues to strengthen the "culture+"integration and development articles, and further create a "hard support" for the high-quality leap-forward development of the economy and society.
Enjoy rock and roll, punch card art exhibition, meet script reasoning … Today, Xiaobafang, a popular punch card spot in the old town of Wenzhou, was only an old residential area a year ago.
According to the mode of "expropriation without demolition, households moving their houses to stay, and business renewal", Puxie Street where Xiaobafang is located, after helping the original residents to resettle in different places, is determined to be a high-quality development enterprise in the form of "ten-year lease" to carry out overall planning, transformation and upgrading of the block and the above-ground buildings, relying on Wenruitang River culture, injecting new industrial elements such as cultural creativity and intangible experience, and shaping music, culture, catering, accommodation, entertainment and leisure. In the previous three-month "A glimpse of Tanghe" art exhibition, the number of visitors was nearly 35,000. "I often see young people coming to take pictures. It has not been so lively for a long time. " Chen Shujuan, an old resident around, said with a smile.
In Aodi Village, Tengqiao Town, west of Lucheng District, bamboos, fields with weeds and office buildings in idle villages that were neglected in the past have now become the "passwords" for local farmers to increase their income. In March this year, Fujihashi introduced the research team of "Knowing Bamboo Changle-A Natural Creator’s Aodi Station", and carefully designed the course "Knowing Bamboo Changle", which skillfully connected the story in the fable with making bamboo rafts, weaving bamboo lanterns, experiencing farm work, building a fable theater and making role puppets. Under the guidance of non-genetic inheritors, children seem to enter the wonderful fable world. Xu Xiayi, the person in charge of "Knowing Bamboo Changle", said that children from Wenzhou, Jinhua, Taizhou and other places rushed to sign up, and bamboo, fields and idle buildings were effectively used, which effectively boosted the income of local farmers.
From downtown to mountain villages, more than 3,500 cultural enterprises, 13 cultural industrial parks and 88 cultural enterprises above designated size have thrived in Lucheng.
Lucheng specializes in building a digital intelligence platform for cultural industry, which plays the core role of big data cultural industry, integrates data resources of cultural industry, builds a comprehensive digital intelligence service platform integrating cultural and creative exchanges and talent services, and promotes the high-quality development of Lucheng cultural industry.
The platform builds a bridge between the Party committee and government, cultural parks, cultural enterprises and cultural talents, realizes the intensive integration and digital application of cultural resources, and promotes the high-quality development of Lucheng cultural industry.
Rich in culture, Lucheng, full of cultural self-confidence and charm, has endless "spring stories" in the new era in the journey of realizing high-quality leap-forward development. (Qi Xianghao, Hong Jiahui and Shi Qingwen/Photo courtesy of the Propaganda Department of Lucheng District Committee.)