Shenzhen cross-border e-commerce exhibition to build a one-stop business platform

　　From September 11th to 13th, Shenzhen Cross-border E-commerce Exhibition (CCBEC) was held in Shenzhen International Convention and Exhibition Center. As one of the important exhibitions in the field of cross-border e-commerce in China, this exhibition covers an area of 80,000 square meters and brings together nearly 1,500 exhibitors from 14 core industries around the world to jointly display the latest achievements of the industry.

　　According to reports, this exhibition is divided into four theme pavilions: electronic technology, fashion trends, sports and leisure and home life. Exhibitors bring a wealth of product displays and provide diverse choices for cross-border e-commerce practitioners. This year’s CCBEC has continued to attract the active participation of world-renowned brands and enterprises. Some exhibitors include Amazon Global Store, eBay, Alibaba International Station, AliExpress AliExpress, Taobao Going to Sea, Lazada, Miravia, Wal-Mart Global E-commerce, Shopee Shrimp Skin, TikTok Shop, Temu and so on.

　　Many elite service providers also attended the exhibition. Among them, Feikua browser, which is known as "super browser" and helps cross-border sellers to operate safely in multi-platforms and multi-stores, mentioned the word "efficiency" many times in the interview. Their CEO Shi Junlin said: Our browser is specially designed for cross-border e-commerce to help sellers do multi-store management and operation to improve efficiency. From the first-hand information of some industries learned from the exhibition, we can see that under the current ecological and competitive environment, enterprises going out to sea generally have the demand of reducing costs and increasing efficiency, and the competition among sellers is becoming more and more refined. In this case, their pursuit of efficiency is higher than ever before. Therefore, we have built a faster e-commerce browser, which can improve the efficiency of sellers in every detail and help them maximize their productivity. We hope to make full use of the power of science and technology to empower more cross-border enterprises and sellers, so that they can really improve their efficiency and get results faster on the way to sea. In this process, it also contributes to the development of cross-border e-commerce industry.

　　Exhibitors said in the interview that CCBEC cross-border e-commerce exhibition provides an important opportunity for enterprises to further expand globally. Zhu Guanghui, general manager of Henan Xinlong Outdoor Products Co., Ltd. expressed confidence. He said that at present, Xinlong’s sales performance is growing steadily, which is mainly due to the company’s clear positioning of its own supplier, strict control of product quality and in-depth understanding of market demand. He said that Xinlong will further expand its product line in the global market, especially launching more customized and high-end products for the North American and European markets.

　　Multi-exhibition area focuses on the new ecology of cross-border e-commerce

　　According to reports, this exhibition will continue to hold a digital innovation exhibition area, presenting the latest trend of cross-border e-commerce in digital transformation, helping enterprises to use new technologies and explore new models to help enterprises maintain a leading position in the global market.

　　In addition, the annual cross-border awards selection continues to stimulate the development of cross-border e-commerce industry, aiming at strengthening the connection between products, services and platforms, promoting the development within the industry, setting industry benchmarks and demonstrating the spirit of industry leaders. This year, 20 enterprises won the awards of "Top Ten Products of the Year" and "Excellent Service Provider of the Year". This honor is not only a high recognition of the award-winning enterprises, but also an encouragement for the continuous innovation of the cross-border e-commerce industry.

　　This year’s exhibition also ushered in the grand appearance of Jiangsu Trade Promotion Exhibition Group and Taizhou Exhibition Group, and the two exhibition groups displayed rich selections in Hall 13 and Hall 15.

　　The forum explores industry hotspots and future opportunities in multiple dimensions.

　　During the exhibition, the organizers carefully planned 14 rich and highly professional industry forums for the industry, covering five core areas in depth: industry development, policies and regulations, marketing strategies, supporting services and investment and financing, grasping the current hot topics and providing participants with a platform for learning and communication.

　　Ali International Digital Business Group-Cross-border Sea Special Forum, Amazon Ecological Special Session, eBay’s Growth Point in 2024-Multi-category Key Analysis Forum, TikTok Shop Cross-border E-commerce Special Forum, Bringing Together and Achieving Win-Win-Cross-border E-commerce Logistics in 2024: Trends, Challenges and Opportunities, Digital Empowerment, Soviet enterprises going to sea-digital trend forum of cross-border trade, 2024 IEBE forum of realizing social media flow and relieving pain, forum of exploring new ways of cross-border e-commerce compliance, theme forum of Taizhou sailing, forum of Nuggets emerging blue ocean market … A series of forums were staged in turn, providing enterprises with all-round strategic guidance.

　　Shenzhen Cross-border E-commerce Exhibition is jointly sponsored by Frankfurt Exhibition (Shenzhen) Co., Ltd., Shenzhen Merchants Exhibition Management Co., Ltd., Shenzhen Overseas Chinese Town Exhibition Management Co., Ltd. and Beijing Tailaite International Exhibition Co., Ltd. (China Daily Shenzhen reporter station Wang Xu)