[＂Thirteenth Five-Year Plan＂, these five years] The cultural industry has entered a golden period of development.

　　Reading, watching movies, brushing short videos, listening to music and playing games … … In recent years, people seem to be more and more inseparable from these activities, and colorful cultural products decorate our spiritual world with colorful colors. Behind the cultural supply with large quantity and excellent quality, it is inseparable from the triumph of the cultural industry.

　　In recent years, especially since the Thirteenth Five-Year Plan, China’s cultural industry has ushered in a golden period of accelerated development. According to statistics, in 2018, the added value of China’s cultural industry reached 4,117.1 billion yuan, an increase of 11 times over 2004; The proportion of added value of cultural industry in GDP has increased from 2.13% in 2004 to 4.48% in 2018, and it has become an important pillar industry for national economic development. According to a survey conducted by the National Bureau of Statistics on 58,000 cultural and related industrial enterprises above designated size nationwide, in 2019, the above-mentioned enterprises achieved an operating income of 8,662.4 billion yuan, an increase of 7.0% over the previous year, maintaining steady and rapid growth. Among the nine industries of culture and related industries, news information service, cultural investment operation and creative design service increased by 23.0%, 13.8% and 11.3% respectively, and the growth rates all exceeded 10%; The growth rate of cultural investment operation and cultural entertainment and leisure services turned from negative to positive, among which, cultural investment operation changed from a decrease of 0.2% in the previous year to an increase of 13.8%; Cultural, entertainment and leisure services have increased by 6.5% from 1.9% in the previous year.

　　Policy dividends continue to be released.

　　"The cultural industry is like a star in the cultural field. Its rapid development has effectively promoted the growth of the national economy, promoted the leap of cultural consumption and enriched the spiritual life of the people." Wang Qingyi, an associate professor at the School of Cultural Industry Management, Communication University of China, said.

　　The vigorous development of cultural industry depends on the escort of policies. The propaganda and cultural departments, together with relevant departments, continue to release policy dividends for the development of cultural industries in terms of finance, taxation, science and technology, and finance. The central government and qualified places have set up special funds for the development of cultural industries, with a cumulative amount of more than 60 billion yuan. From 2013 to 2018, the central government allocated 27.5 billion yuan of special funds for the development of cultural industries and supported more than 4,000 projects. In addition, the propaganda and cultural departments have also promoted the introduction of special supporting policies for films, TV dramas, operas, publishing and animation.

　　Cultural enterprises are the core of the modern cultural industry system. In order to enhance the vitality of enterprises, relevant departments actively promote the "streamline administration, delegate power, strengthen regulation and improve services" reform in the cultural field and improve the convenience of doing business; Lower the cultural market access threshold, steadily promote the reform of enterprise shareholding system and mixed ownership system, and carry out pilot projects of professional managers and employee stock ownership in some state-owned cultural enterprises; Encourage private capital to participate in the restructuring of state-owned cultural enterprises and support the accelerated development of non-public cultural enterprises; Strengthen, optimize and expand the backbone cultural enterprises, promote cross-regional, cross-industry and cross-ownership mergers and acquisitions of cultural enterprises with capital as the link, and build a cultural enterprise group with outstanding main business, complete industrial chain and strong core competitiveness.

　　Self-innovation and development

　　On September 10th, the biggest exhibition of the Palace Museum in 2020 — — The opening of "Dan Chen Yong Gu: 600 Years after the Forbidden City was built", many tourists are still wanting more after visiting the exhibition, and they have chosen several cultural and creative products to "take the Forbidden City home" as a souvenir.

　　In recent years, the Palace Museum has developed a series of cultural and creative products. By excavating the unique cultural value contained in the collection of the Palace Museum and constantly innovating, it has implanted China traditional cultural elements with the characteristics of the Palace Museum into contemporary handicrafts and daily consumer goods, so that excellent traditional culture and fashion elements can be perfectly combined.

　　With elaborate design and exquisite craftsmanship, the Forbidden City Wenchuang products have become a veritable "online celebrity" explosion. They not only sow the cultural charm behind cultural relics into the hearts of the public, but also achieve good economic benefits.

　　To achieve economic benefits, the cultural industry can’t develop without its own innovation. Besides content innovation, technological innovation can’t be ignored. "During the epidemic, although it is not convenient to go to cinemas and theaters to watch performances on the spot, we can still enjoy a rich cultural feast through a mobile phone — — Read e-books, brush short videos and enjoy ‘ Cloud ’ Performance. " Wang Zixuan, a college student said.

　　In recent years, with the development of Internet, mobile Internet, big data, artificial intelligence and other technologies, digital content, animation games, live video, audio-visual carriers, mobile phone publishing and other emerging cultural formats based on the Internet and mobile Internet have become new kinetic energy and new growth points for the development of cultural industries.

　　At the 15th China Cultural Industry Development Summit Forum of Beijing Cultural Fair, Zhang Bin, President of China Cultural Industry Association, introduced that the new format of cultural industry played an important role during the epidemic, effectively guaranteed the people’s cultural life order, effectively supported the demand for home entertainment activities, promoted the transformation of traditional culture, accelerated the development trend of online and offline integration, and empowered the high-quality development of cultural industry.

　　This year’s National Day Mid-Autumn Festival holiday, Jianye Huayi Brothers movie town is very lively. Walking into the film avenue, tourists "crossed" to the old Zhengzhou, which was surging in the last century. Everything here revolves around the movie, and the dream of light and shadow on the screen is transformed into an immersive experience in play. No matter how old or young, you can experience the fun of "acting in a story, playing in a big field, eating in a movie, living in a plot, and buying into the play".

　　Culture and tourism are "married", promoting tourism with literature and promoting literature with tourism. While spreading film culture and Central Plains culture, film towns have achieved good business objectives and effectively promoted regional investment. In recent years, cross-border integration has become a prominent feature of the development of cultural industries, and the strong combination of culture and tourism, sports and other industries has painted a bright color for economic development.

　　Product supply is abundant and high quality.

　　Sun Mingxi is a "literary youth", and his feeling is that "in Beijing, if you want, you can arrange unimportant cultural activities every day of the week".

　　It is the active cultural industry that enriches the supply of cultural products. In terms of quantity alone, from 2015 to 2017, China’s stage art creation launched a total of 4,499 original premieres, and the number of performances by national art performance groups increased from 2.108 million to 2.936 million. From 2012 to 2018, the number of books published increased from 414,000 to 519,000, and the creation and production of feature films exceeded 700 on average every year. In 2018, the film production exceeded 1,000, and the box office reached 60.9 billion yuan. There were 323 TV dramas with 13,726 episodes and 241 TV cartoons with 86,000 minutes. China has become the world’s largest country in book publishing, TV series production and broadcasting, and film screens.

　　Not only the quantity is sufficient, but also the supply quality of cultural products has been greatly improved. Cultural masterpieces, especially the main melody works, are increasingly abundant, and a number of masterpieces of Acura Party, Acura Motherland, Acura People and Acura Heroes have aroused strong repercussions.

　　With the sustained and rapid development of China’s economy and the increasingly abundant and high-quality supply of cultural products, people are more and more willing to "pay the bill" for culture, and their spiritual life is getting richer and richer. According to statistics, in 2018, the per capita consumption expenditure of national residents for culture and entertainment was 827 yuan, an increase of 43.4% over 2013, with an average annual growth rate of 7.5% from 2014 to 2018, and the proportion of cultural and entertainment expenditure in total consumption expenditure was 4.2%.

　　Himalaya is the largest Internet audio sharing platform in China, serving more than 600 million users and providing employment and entrepreneurial opportunities for tens of millions of audio content creators. The role of cultural industry in serving people’s livelihood is becoming more and more prominent. In 2017, the number of employees in cultural industry nationwide reached 21.38 million, an increase of 145 times compared with 8.7326 million in 2004.

　　The prosperity of cultural industry is supporting the emergence of Chinese cultural products and services in the international market. The Wandering Earth, The Longest Day In Chang’an and other film and television works have been "circled" overseas, and online games "the glory of the king" and "Yin Yang Shi" have been successful overseas … … Relevant experts said that the scale of cultural going abroad has not only continued to expand, but also the quality has been further improved. More importantly, it has presented a new look of youth, fashion and vitality in China through networking, marketization and online and offline integration. (Economic Daily China Economic Net reporter Zhang Xue)