[Building a Miles of Integrity] Blocking Internet rumors, or not believing rumors.

　　"Onions and pomelo peels can be in addition to formaldehyde", "Adding industrial acid to white sugar online means eating lime", "The real estate purchase restriction has been completely cancelled" and "Haidian Zoo lost an elephant" … … Recently, have you been fooled by these online rumors? In an era when everyone has a mobile phone and can access the Internet everywhere, when false information and rumors are plugged into the wings of the Internet, who can put on the brakes for their rapid spread?

　　Internet rumors about health and food occupy "half of the country"

　　Since it was officially launched on August 29th this year, the China Internet Joint Rumor Platform sponsored by the Illegal and Bad Information Reporting Center of the Central Network Information Office has integrated and accessed more than 30,000 rumor data resources from more than 40 rumor platforms all over the country. When the reporter sorted out the rumor cases on the platform, he found that among the six categories of politics, society, culture, health, food and science, health, food and society ranked in the top three. Among them, there are 400 health rumors and 192 food rumors since July 2017. Relevant data show that "rumors on the tip of the tongue" account for 45% of online rumors, and the food safety field has become the hardest hit area of online rumors.

　　The false propaganda and rectification of health foods are taking active actions all over the country. Among them, Zhejiang Province has organized food and health food fraud and false propaganda and rectification actions throughout the province since July 2017. As of September this year, 4,123 cases have been filed for punishment, 592 cases have been transferred to public security organs, 289 cases have been investigated for criminal responsibility, 1,459 people have been criminally punished, and more than 7,000 hidden dangers have been found to be eliminated; Chongqing investigated and dealt with 115 illegal cases of food and health food according to law, and fined more than 700,000 yuan.

　　Fang Xiaohua, director of the Emergency Department of the Agricultural Products Quality and Safety Supervision Bureau of the Ministry of Agriculture and Rural Affairs, pointed out in the 2018 China Food Rumor Forum that the most fundamental reason for the rumor to be generated and widely spread is information asymmetry. While strengthening comprehensive management and trying to reduce the spread space of rumors, we should also strengthen popular science propaganda and guide consumers to treat the quality and safety of agricultural products objectively and rationally.

　　Multi-party linkage makes online rumors nowhere to hide.

　　With the rapid development of the Internet, people’s access to information is increasing, which makes it convenient and gives false information more opportunities. In view of the increasingly harmful, complex varieties and hiding places of online rumors, all walks of life are cooperating with each other through rumors and popular science, and all kinds of governance measures are taken simultaneously, and all parties are linked to form a "combination boxing" for network governance, so that online rumors have nowhere to hide.

　　The relevant person in charge of the Central Network Information Office told the reporter that there are 27 guiding units with national ministries as the core in the China Internet joint rumor platform, which has set up columns such as ministries’ release, local response, media verification, expert perspective, rumor-dispelling classroom, etc., and has the functions of reporting rumors and verifying rumors, mainly emphasizing linkage — — "Linkage discovery, linkage disposal, linkage rumor", this kind of multi-party linkage and alliance, in the eyes of experts and the industry, is very necessary to control network rumors. In the face of those specious and vague news, there is now an authoritative new channel, where the most authoritative answers can be found. At the same time, rumors can also be reported through various channels to contribute to the clarity of cyberspace.

　　While integrating the strengths of the government and experts, the application of new technologies and big data is also crucial.

　　The reporter learned that at the beginning of 2017, Baidu set up a Baidu rumor platform, making use of technological advantages to achieve rapid matching between rumors and factual argumentation information. By using the method of recommendation at the top of the search page, netizens can directly Baidu if they have doubts, and obtain effective information at the most economical cost. Distinguish rumors in the most convenient way. Up to now, the national network police patrol law enforcement accounts have received more than 810,000 inquiries and reports from netizens on websites and platforms, and published and reprinted more than 358,000 posts on legal publicity and education, prevention and other topics, including more than 5,900 online rumors, and educated and warned a group of netizens who posted minor illegal information.

　　At the same time, in June 2018, Netease launched the "rumor-dispelling function", using algorithm recommendation to verify and quickly crack down on all kinds of fake news and rumors, and invited industry experts and industry veterans to use science and facts to conduct targeted attacks on online rumors, spread the truth and crush rumors; Sina.com launched the trial operation of the "Catch Rumors" channel on July 20, focusing on the content produced by media accounts and monitoring whether there are inaccuracies in all kinds of content.

　　Rumors and rumors should bear administrative, civil and criminal responsibilities.

　　To block online rumors, everyone should try their best not to believe or spread rumors. The network is boundless and the speech is bounded.

　　Zhou Xiaoming, an associate professor at the School of Politics and Public Administration of Wuhan University, said in an exclusive interview with reporters that China’s Constitution protects citizens’ freedom of speech, and citizens’ freedom of speech in cyberspace is also protected by the Constitution. But this does not mean that citizens’ speech in cyberspace is not subject to any constraints. Many legal experts believe that the survival space of online rumors is very large, which has a great relationship with the low illegal cost.

　　Zhou Xiaoming pointed out that Internet spreading false information and spreading rumors should bear corresponding administrative, civil and criminal responsibilities. Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said that to crack down on false information and rumors in the network era, multiple systems need to work together, one is to improve the legal system, and the other is to speed up the construction of integrity. As ordinary people, we should not be biased, second, we should not spread it, and third, we can take up the right given by law to report it and let more people know the truth. This is also our obligation in the Internet age.

　　(Guangming. com reporter Peng Yang Zhang Lin)