Wal-Mart’s Digital Transformation —— Launching a New Home Page for Online Shopping
Image source: the idea of the worm
the whole worldRank firstWal-Mart, a retailer platform, proposed "leaving customers"moreThe nearest store is the store in their pocket, and we are transforming the digital storefront. "
In the past year, Wal-Mart has made hundreds of improvements toChange the customer’s core digital experience and improve it by creating more personalized and seamless interactions.thatE-commerce productsAnd the experience of the platform.Make shopping the way it should be: fast, easy and interesting..
Now, Wal-Mart is constantly enriching the functional content of digital websites and constantly improving the way customers explore Walmart, providing more attractive ways to increase customers. Whether the customer is looking forsuitableGifts, looking for inspiration to redecorate their homes, or just browsing the current hot shopping trends, all of which can start from Wal-Mart’s online shopping website or digital shopping application.
Wal-Mart has launched a completely redesigned homepage, and established a customer-oriented online shopping website and Wal-Mart digital shopping application.ownerOur shopping page allows customers to easily find what they need through the guidance of page theme and classification label. At the same time, we will increase the types of goods that can be purchased online and provide customers with more services with richer functions, which will enable Wal-Mart to expand its booming mall business and enable it to provide customers with everything they need in the new e-commerce era.
The new home page provides a product-orientedownerOur shopping experience can better reflect customers’ favorite shopping methods and highlight the goods that are important or needed for them at any particular moment, whether it is a match day or a holiday. The feature-rich homepage is rich in images and real-time videos, and has been optimized to better display a large number of Wal-Mart products, including a new social style scroll bar, so that customers can browse their possible choices just like scrolling their favorite social media applications.
newofhome pagebe committed toImprove the online shopping experience,Optimize various functions around the customer’s sense of use,Make shopping more attractive and save at the same time.customerTime and money. The new experience not only makescustomerbenefit from,It also provides new opportunities for suppliers and market sellers to show more related products..
Wal-Mart as a globalRank firstThe offline retailers have already carried out their global expansion and development strategy offline, and accumulated a huge supply chain and one-stop distribution mode for many years, which makes the products on their platforms obtain high cost performance and have a group of loyal users.
Whether customers shop online through Walmart application, Walmart.com or in stores, Wal-Mart can completely connect cross-channel experiences to eliminate friction, making shopping easier than ever.rely onWith a completeFull set of pick-up and delivery options, including express delivery, next-day delivery, two-day delivery and roadside pick-up.Wal-Mart can achieve for customers.trueIn a senseShopping anytime, anywhere.Wal-Mart official said: "Looking ahead, we will continue to innovate and provide an experience to make Wal-Mart an online shopping for customers every day, every season and every product."
In order to attract small and medium-sized sellers to join the new homepage, the new distribution function has also greatly reduced the cost of sellers. Stores as shopping places and fulfillmentfirm; office; agencyAnd that operation of distribution station. Distribution and fulfillmentfirm; office; agencyHolding various items from suppliers and sellers. This enables Wal-Mart to be more flexible and morereliableMake good use of its existing assets to realize new working methods.
(Source: official website, Walmart.com)
When in Rome, do as the Romans do,As a big platform of its own supply chain, Wal-Mart also pays special attention to the importance of product videos when selling online.. Under the market background of e-commerce globalization, the promotion and sale of goods by e-commerce platforms often depends on the attractiveness and credibility to customers in a short time. Compared with pictures and texts, videos can show and introduce goods in 360 degrees more realistically, so that customers can have more trust in the upcoming shopping behavior.
Even as a well-known offline giant, Wal-Mart paid special attention to the product video sector when it opened up the e-commerce market, which also showed the important decision-making nature of video marketing in the e-commerce market. Of course, in addition to the display of commodity videos, there are also marketing videos with real people appearing in the camera. The video modes are various, and the major e-commerce platforms should also tailor the video content according to their own characteristics.
(Source: official website, Walmart.com)
At the two-day 2023 Investment Community Conference on April 4 this year, Wal-Mart unveiled its growth strategy and launched the next generation supply chain, providing information on people-oriented.ownerAnd use moreScience and technologyTo provide a leading omni-channel experience on a global scale and promote strong revenue growth, profit margin expansion and higher investment.profit.Confirm the 24-year guidance and commitment to achieve 4% sales growth and more than 4% operating income in the next 3-5 years.,manageAt the meeting, the top layer emphasized how the company can make use of its employees andMore strategicInvestment to strengthen its business, the next generation of shops, clubs and fulfillment.firm; office; agencyAnd promote future global growth opportunities in its omni-channel ecosystem and high-value plan.
Doug Macmillan, President and CEO of Wal-Mart, said: "We are inspecialOur location can provide our customers and members with any way of shopping they want, which will promote continuous growth. ""As we grow, we will improve our operating profit margin by improving productivity and our categories and business combinations, and promote returns through the expansion of operating profit margin and capital prioritization. "
Wal-Mart with digital globalization is redesigning its supply chain to meet customers’ needs through a smarter and more interconnected omni-channel network, which is realized by using more data, smarter software and automation.As a result, inventory, inventory accuracy and process are improved, regardless of whether the customer is shopping, picking up goods or delivering goods in the store.
Wal-Mart delivered in its Brooksville, Florida area on April 4th.placeDemonstrated its supply chain innovation, the system uses the combination of data, software and robotics, through automation andMore scientific and technologicalTechnology shows how increased item storage can make distribution.placeCan provide more consistent, predictable and better delivery services for stores and customers, and respond to customer needs faster.
Wal-Mart will outline how it expects its growth investment to change its financial situation, focusing on three key components:
- Sales growth brought by omni-channel business model;
- Diversification of income sources by improving categories and business combinations;
- Expand the proven high-return investment, promote the operating leverage and increase the incremental operating profit rate.
Wal-Mart is strengthening its global omni-channel ecosystem and expanding the value streams with higher profit margins for customers and enterprises, which are the value streams of its omni-channel retail business.natureConnector. This includes advertising, data, membership and marketing, all of which will help to provide a better customer and member experience and promote higher returns.
(Source: Allan, an old foreign trade driver)
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