National Bureau of Statistics： Digital consumption and green consumption have become new trends, and smart homes and domestic fashion products are becoming new growth points.
On August 15th, the State Council Information Office held a press conference to introduce the national economy in July.
At the meeting, Liu Aihua, spokesperson of the National Bureau of Statistics, chief economist and director of the National Economic Statistics Department, introduced that in July, with the efforts of various policies to expand domestic demand and promote consumption, consumer demand continued to recover, and the total retail sales of social consumer goods in that month increased by 2.7% year-on-year, 0.7 percentage points faster than that in June; It increased by 0.35% from the previous month and decreased by 0.1% last month. In the field of consumption, there are four main highlights:
▲ Liu Aihua, spokesperson of the National Bureau of Statistics, chief economist and director of the National Economic Statistics Department.
First, the retail sales of commodities have accelerated.In July, the retail sales of commodities increased by 2.7% year-on-year, and the growth rate was 1.2 percentage points faster than that in June. Among the 18 commodity categories of units above designated size, the retail sales of 10 categories of commodities rebounded year-on-year. Among them, the sales of basic daily necessities increased steadily, the sales of grain, oil and food increased by 9.9% year-on-year, and the sales of beverages increased by 6.1%.
Second, service consumption maintained rapid growth.From January to July, the retail sales of services increased by 7.2% year-on-year, which was 4.1 percentage points higher than the retail sales of goods in the same period. Driven by the summer tourist season, the consumption of transportation services, tourism consulting and leasing services, and cultural and sports leisure services increased rapidly. According to the data of China State Railway Group Co.,Ltd., from January to July this year, the number of passengers sent by the national railways reached 2.5 billion, and the passenger turnover reached 945.5 billion person-kilometers, up by 15.7% and 10.6% respectively, both of which reached historical highs in the same period.
Third, new consumption continues to expand.Digital consumption, green consumption and healthy consumption are becoming a new trend. According to the data in July, the retail sales of communication equipment products in units above designated size increased by 12.7% year-on-year, and the retail sales of sports and entertainment products increased by 10.7%. The retail volume of new energy vehicles increased by 36.9% year-on-year. Smart home, entertainment and tourism, and domestic products are becoming new growth points. From January to July, the retail sales of energy-efficient household appliances and smart household appliances above designated size increased by nearly double digits, which was significantly faster than the average level of household appliances and audio-visual equipment.
Fourth, the proportion of online consumption has steadily increased.Driven by new formats such as live e-commerce and social e-commerce, from January to July, the online retail sales of physical goods increased by 8.7% year-on-year, faster than the total retail sales of social consumer goods by 5.2 percentage points; It accounted for 25.6% of the total retail sales of social consumer goods, accounting for 0.3 percentage points higher than the first half of the year.
Liu Aihua said that the recently held Politburo meeting of the Chinese Communist Party made specific arrangements around promoting consumption, emphasizing the need to boost consumption to expand domestic demand, and the focus of economic policies should shift more to benefiting people’s livelihood and promoting consumption, especially arranging extra-long special treasury bonds of about 150 billion yuan directly to local governments, and making efforts to support local governments in implementing trade-in of consumer goods. With the implementation of policies to increase residents’ income and enhance their consumption ability and willingness, the foundation for the recovery of the consumer market will be further consolidated.
Wu Yang, chief reporter of Red Star News, reports from Beijing.
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